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All Journal Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Formosa Journal of Multidisciplinary Research (FJMR) E-JRM
Satria Putra Utama
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying Risca Kurnia Sari; Satria Putra Utama; Anisa Zairina
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.3

Abstract

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article. 
Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Pengaruh Kelengkapan Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Ulang Kebutuhan Rumah Tangga Di Sardo Swalayan Pada Mahasiswa Di Kota Malang Rosa Intan Delavia; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study is to identify and assess how product completeness, service quality, and pricing affect consumers' choices to repurchase home goods at Sardo Swalayan. This study employed data from a study on students in the city of Malang, where the participants were chosen through purposive sampling and given questionnaires through the g-form. The Malhotra method was used to determine the sample size for this investigation, and 85 responses were the outcome. The analytical approach used in this study includes hypothesis testing (F test and t test), multiple linear regression analysis, classical assumption testing (multicollinearity test, heteroscedasticity test), instrument testing (validity test, reliability test), normality test, coefficient of determination test, and data processing using the IBM SPSS 22 program. According to the study's findings, product completeness partially does not affect repurchase decisions, service quality somewhat influences repurchase decision, and pricing partially affects repurchase decision. These factors all influence repurchase decisions simultaneously. Keywords : Product Completeness, Service Quality, Price, Repurchase Decision
Strategi Pemberdayaan Sentra Industri Konveksi Dalam Upaya Meningkatkan Kesejahteraan Masyarakat Di Desa Tritunggal Kecamatan Babat Kabupaten Lamongan Putri Maisarohtussa’diyah; Muhammad Ridwan Basalamah; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The strategy for empowering the convection industry center in an effort to improve the welfare of the people in Tritunggal Village is as well as empowering the convection industry center to improve people's welfare, through human resources in the environment around Tritunggal Village. Tritunggal Village, Babat District, Lamongan Regency is one of the locations with quite a lot and adequate convection industrial centers. With a total of 154 convection industry businesses as of February 24 2022, as well as the production of children to adult clothing, uniforms, screen printing and embroidery that have been made or received to order. Focusing on the middle-class convection industry center named "Jaya Makmur" owned by "Ahmad Rosyidi" and the Home Industry-scale convection industry center named "WWC Collection" owned by "Wahyu Widodo". Therefore, with the existence of sufficient industrial centers, it is the main focus in research that aims to find out and describe the strategies, constraints, and benefits or role of empowering the convection industry center in an effort to improve people's welfare in Tritunggal Village, Tritunggal District, Lamongan Regency. . By using qualitative research methods through observation, interview and documentation techniques, with key informant participants, supporting informants and evaluator informants, as was done in Tritunggal Village with a predetermined period of time. So that the strategy applied to each convection has its own characteristics and characteristics, through the creativity and innovation of each owner to maintain and develop the convection industry center in its market segment, as the "Jaya Makmur" industrial center has a focus on Embroidery, while the convection industry center "WWC Collection" has a focus on screen printing to produce a product. Each industrial center also has constraints on its own scale or market segment, as the middle-class industrial center "Jaya Makmur" has constraints in technology, which is increasing year by year as the age of the technology used increases, so it requires maintenance and even changes in technology as needed. Meanwhile, the constraints faced by the convection industry center for the "WWC Collection" Home Industry class are one's interest in working in the realm of screen printing, price competition, and quality to maintain the industry in its market segment. Meanwhile, the benefits generated by each convection industry center have a positive impact, especially for the people of Tritunggal Village and its surroundings to support the economy and individual living standards, thereby increasing people's welfare. Keywords: Empowerment Strategy, Convection Industry Center, Community Welfare.
Dampak Brand Image, Harga, Dan Brand Trust Terhadap Keputusan Menggunakan Paket Umroh (Study Kasus Travel PT. Raya Al-Madinah Karangploso Malang) Ilmatul Horijah; Nur Hidayati; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the relationship between Brand Image, Price, and Brand Trust on the Decision to Use the Umroh Package Case Study at Travel PT. Raya Al-Madinah Karangploso Malang. In this study the method used to obtain data is to use a questionnaire. This research was conducted on customers of Travel Raya Al-Madinah, namely at the address Jl. Raya tanjung sari ruko kav 8 kepuharjo Karangploso Malang. East Java Postal Code 65152. Determining the number of samples in this study used "purposive sampling" using a Likert scale and the results obtained were 75 respondents. Hypothesis testing was carried out using Instrument Test, Normality Test, Multiple Linear Regression Test and Coefficient of Determination Test. The results of the Simultaneous Test (Test F) show that the Variables Brand image, price, and brand trust simultaneously influence the decision to use the umroh package (study on Travel PT. Raya Al-Madinah Karangploso Malang). This means that brand image, price, and brand trust can explain the decision to use umroh travel at PT Raya Al-Madinah. Furthermore, the results of the Partial Test (t test) show that the Variables Brand Image (X1), Price (X2), and Brand Trust (X3) have an effect on the decision to use the Umrah package (study at PT. Raya Al-Madinah Karangploso Travel Malang). This means that the higher the decision to use PT Raya Al-Madinah travel. The results of the determination test show that 59.9% of the variation or change in the Purchase Decision can be explained by the variables Price, Product, Promotion and Location. While the remaining 40.1% is influenced by other variables not included in this study. Keywords: Brand Image, Price, Brand Trust, Decision To Use
Analisis Peran Gaya Kepemimpinan Kepala Madrasah Dalam Membentuk Sumber Daya Manusia Berdaya Saing Global Assaabiqotul Mardliyah; Muhammad Ridwan Basalamah; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study are: 1) to know and understand the leadership style that will be adopted by a madrasah head or leader, 2) to know and understand the development of human resources to face global competition, 3) to know how important the role of madrasah head leadership style in shaping globally competitive human resources. To find out how the leadership style adopted by the head of the madrasah and the development applied to its human resources, researchers used qualitative research methods. The technique of data collection is through interviews, observation and documentation of the intended research subjects and data analysis used include data reduction, data presentation, and drawing conclusions or verification. So that in this study resulted that in terms of leadership style Mr. Head is a leader with the type of Democratic leadership, leaders who are trustworthy and fair (based on nature), Democratic leaders (based on behavior), and leaders who use the theory of path-goaltheory. Meanwhile, in terms of Human Resources Development, the head unites the focus of Human Resources ability development into skills, so that SKA in development includes skills, knowledge, and attitude. Keywords: Head of Madrasah, Leadership Style, Human Resource Development
Pengaruh Citra Merek, Kualitas Layanan Dan Kenyamanan Tempat Terhadap Kepuasan Konsumen Pada Mie Gacoan Lowokwaru Hanis Putri Kurnia Wati; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The type of data used in this study is quantitative data, quantitative data is the value described in numbers (numeric) using statistical methods. The technique used in this study was purposive sampling with 98 respondents on consumer satisfaction of Mie Gacoan Lowokwaru. The data analysis used is multiple linear regression analysis, t-test and F-test.The results showed that brand image partially had a positive and significant effect on consumer satisfaction at Lowokwaru Gacoan Noodles. Service quality partially has a positive and significant effect on consumer satisfaction at Lowokwaru Gacoan Noodles. Location partially has a positive and significant effect on customer satisfaction in Mie Gacoan Lowokwaru. Brand image, service quality and place convenience as locations simultaneously have a positive and significant effect on consumer satisfaction at Mie Gacoan Lowokwaru.  Keywords: Brand Image, Service Quality, Place Convenience, and Consumer Satisfaction.
Pengaruh Citra Merek, Customer Experience, Dan Word Of Mouth Terhadap Minat Beli Ulang Starbucks Coffee Di Blimbing Kota Malang Rika Indriyati; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted with the aim to determine the effect of brand image on repurchase intention, to determine the effect of customer experience on repurchase intention, to determine the effect of word of mouth on repurchase intention. The population used in this study is Starbuck Coffee in Blimbing, Malang city. By using the purposive sampling method as a sampling technique. This study uses multiple linear regression analysis, by testing the hypothesis using the t test. The results of this study indicate that brand image has a significant effect on repurchase intention, customer experience has a significant effect on repurchase intention, Word of Mouth has a significant effect on repurchase intention. Keywords: Brand Image, Customer Experience, Word Of Mouth, Repurchase Intention
Pengaruh Pelatihan, Motivasi dan Pengembangan Karier Terhadap Kinerja Guru TK di Kecamatan Jabung Sinta Fathiyar Maulida; Achmad Agus Priyono; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine and analyze the effect of training, motivation and career development on the performance of kindergarten teachers in Jabung District. The type of research used is quantitative. The sample of this research was taken by simple random sampling technique or simple random sample by using the slovin formula, the number of samples was 98 respondents. The data analysis method used in this study is multiple linear regression analysis. Using (F test) for simultaneous hypothesis testing and (t test) for partial testing. The results of this study indicate that simultaneously training, motivation, and career development have a positive and significant effect on the performance of kindergarten teachers in Jabung District. While partially training has a positive and significant effect on the performance of kindergarten teachers in Jabung District, motivation partially has a positive and significant effect on the performance of kindergarten teachers in Jabung District, and career development partially has no significant positive effect on the performance of kindergarten teachers in Jabung District.  Keywords: Training, Motivation, and Career Development
Pengaruh Brand Ambassador, Brand Image, Kualitas Produk Terhadap Minat Beli Arascarf (Studi Kasus Konsumen Arascarf di MOG Malang) Sevty Maya Dewi Fatikhah; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to determine the influence of brand ambassadors, brand image, and product quality on Arascarf buying interest among Arascarf consumers at MOG Malang. The sample in this research is Arascarf consumers at MOG Malang. sampling with a non-probability sampling approach and a purposive sampling strategy, where the sample is chosen after taking into account a number of factors. Seventy respondents made up the study's samples. This study employed quantitative research methods. In this study, SPSS IBM V.28.0 for Windows is used for data analysis. Multiple linear regression analysis is the data testing method that is employed. Validity tests, reliability tests, normality tests, traditional assumption tests, hypothesis tests, and coefficient of determination tests (R2) are all conducted. The factors brand ambassador, brand image, and product quality all had an impact on purchase intention simultaneously or jointly, according to the findings of this study. Purchase intention is partially influenced by brand ambassadors. Purchase intention is partially influenced by brand image. Purchase intention is partially influenced by product quality. Keywords: Brand Ambassador, Brand Image, Product Quality, and Purchase Intention.
Co-Authors Achmad Agus Priyono Ahmad Subhan Mahardhani Anisa Zairina Assaabiqotul Mardliyah Aulia Aufa Diana Basalamah, Muhammad Ridwan Didik Suprayitno Hanis Putri Kurnia Wati Ilmatul Horijah Nur Hidayati Putri Maisarohtussa’diyah Rika Indriyati Risca Kurnia Sari Risca Kurnia Sari Risca Kurnia Sari Rois Arifin Rosa Intan Delavia Rozmiza Bidin Sama’ Iradat Tito Sevty Maya Dewi Fatikhah Sinta Fathiyar Maulida Sudarmiatin Supriono Supriono