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All Journal Asia-Pacific Management and Business Application Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) E-JRM
Satria Putra Utama
Universitas Islam Malang
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Journal : Jurnal Ilmiah Manajemen Kesatuan

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Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Co-Authors Achmad Agus Priyono Ahmad Subhan Mahardhani Anisa Zairina Assaabiqotul Mardliyah Aulia Aufa Diana Basalamah, Muhammad Ridwan Didik Suprayitno Hanis Putri Kurnia Wati Ilmatul Horijah Nur Hidayati Putri Maisarohtussa’diyah Rika Indriyati Risca Kurnia Sari Risca Kurnia Sari Rois Arifin Rosa Intan Delavia Sama’ Iradat Tito Sevty Maya Dewi Fatikhah Sinta Fathiyar Maulida Supriono Supriono