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Journal : Jurnal Studi Manajemen Organisasi

The Effect Of Brand Value, Brand Awareness, Brand Loyality On Brand Equity In Sharia Banking Industry endang endang; rr Lulus prapti NSS; Teguh Ariefiantoro
JURNAL STUDI MANAJEMEN ORGANISASI Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.568 KB) | DOI: 10.14710/jsmo.v18i1.38747

Abstract

Brand equity is one of the core aspects of marketing, all marketing strategies are basically the goal of building a solid brand. Brands have solid equity to succeed in gaining loyal customer marketing and financial benefits. When before deciding to become a customer or client, of course, consumers are inflated by many things that motivate them. Therefore it is very meaningful to analyze the key factors that motivate the use of brand equity and customer service at that time to look for correlations and obtain suitable conclusions. The object that is being studied is the customer of Islamic banking.. The purpose of this research is to identify the impact of brand value, Brand Awareness, Brand Loyality on Brand Equity at Bank Muamalat in Semarang. The research method used in this research is through a survey. Information is analyzed quantitatively and uses a causal research design. The method of taking illustrations used in this research is to use Non-Probability Sampling with purposive sampling method. All of the illustrative information obtained by distributing questionnaires is 100 respondents and will be processed using the SPSS 24 software feature
Pengaruh Pengalaman Kerja, Tingkat Pendidikan, Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Perusahaan Wuryani Konveksi di Kota Grobogan Widyakto, Adhi; Syafitri, Laela Deasy; niati, asih; Ariefiantoro, Teguh
JURNAL STUDI MANAJEMEN ORGANISASI Vol 20, No 2 (2023)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v20i2.54127

Abstract

This study aims to examine and analyze the effect of work experience, education level, and work discipline on employee performance at the Wuryani Convection company in Grobogan City.The population in this study were 30 employees of Wuryani Convection in Grobogan City. The instrument used in this study was in the form of a questionnaire, by testing it using multiple linear regression analysis. Data analysis methods in this study include validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, hypothesis t test, and coefficient of determination.The results of this study indicate that work experience has a positive but not significant effect on employee performance. The level of education has a positive and significant effect on employee performance. And work discipline has a positive and significant effect on employee performance