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Journal : Jurnal Keuangan dan Bisnis

ANALISIS MARKETING CAPABILITY, CUSTOMER ENGAGEMENT, CUSTOMER PERCEPTION DAN PURCHASE INTENTION PRODUK BIHUN JAGUNG “PADAMU”SURABAYA MARIA WIDYASTUTI; STEVASYA CHANGDA
Jurnal Keuangan dan Bisnis Vol. 17 No. 2 (2019): Jurnal Keuangan dan Bisnis Volume 17 No. 2, Edisi Oktober 2019
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.342 KB)

Abstract

This research was made to identify the effect of Marketing Capability, Customer Engagement, Customer Perception toward Purchase Intention on Bihun Jagung “Padamu” Products in Surabaya. This research was carried out by distributing questionnaires to 75 respondents who knew the corn vermicelli “Padamu” product. The analysis technique used in this study is quantitative with a non- probability sampling method that is purposive sampling. The results of this study indicate that Marketing Capability, Customer Engagement, Customer Perception have a strong influence toward Purchase intention
KINERJA KEUANGAN DAN FINANSIAL TECHNOLOGI MELALUI LITERASI KEUANGAN DAN INKLUASI KEUANGAN UMKM DI JAWA TIMUR Widyastuti, Maria
Jurnal Keuangan dan Bisnis Vol. 22 No. 2 (2024): Jurnal Keuangan Dan Bisnis Volume 22, Number 2, October 2024
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v22i2.1281

Abstract

This quantitative associative study with hypothesis testing involves MSME actors in East Finansial (Malang, Gresik, Pasuruhan, Sidoarjo, and Surabaya) as the population. The sample comprises 225 MSME actors selected through purposive sampling based on the criteria: actively operating until December 2022, owners also serving as business operators, and having at least three years of business experience. This study aims to examine the effects of finansial literacy and finansial inclusion on finansial technology and finansial performance. Finansial literacy encompasses knowledge, skills, confidence, attitudes, and behaviors in finansial management. Data were collected via questionnaires and analyzed using WarpPLS 6.0. Results indicate that finansial literacy and finansial inclusion significantly affect finansial technology, and finansial literacy, finansial inclusion, and finansial technology significantly impact MSME finansial performance.
Minat Berwirausaha Dampak Efikasi Diri, Motivasi dan Lokus Kendali Pada Mahasiswa Pratama , Andy Putra; Widyastuti, Maria
Jurnal Keuangan dan Bisnis Vol. 19 No. 2 (2021): Jurnal Keuangan dan Bisnis Volume 19 No. 2, Edisi Oktober 2021
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.282 KB) | DOI: 10.32524/jkb.v19i2.291

Abstract

Higher education in a place of final educationwhich has an important role in creating human resources who are able to compete in the world of work. Business development that is done by students is growing, especiallyin the city of Surabaya. Tecresearch of population was Surabaya students the samples were determinated using the simple random sampling method. Data were collected by means of a questionnaire to 75 responden. The purpose of the  research is to determine the interest in doing business is the impact of Self – Efficacy, Motivation and locus of control. The results of study show that interest in doing business is a significant impact of self-ethification, this can be seen from t count3.801>t table 1.99394 and a significant value of 0.00< 0.05 and from the control locus it can be seen from t count -3.081>-1.99394 and the significant value is 0.003<0.05, while motivation has no impacton the interest in doing business, it can  be seen from the t count 1.565< t table 1.99394 and the significant value 0.112 > 0.05. So it can be concluded that interest in trying to impact to impact from of self-ethics and locus of control  
Co-Authors Aditya, Jeffrey Aldo, Aldo Alfredo Alfredo, Alfredo Amalia, Antonia Rita Aminuyati Andreas Andreas Andy Putra Pratama Angelina, Helen Ayu, Stephanie Astrid Base, Flavianus Nefliando Jurney Budi Hermanto, Yustinus Budiarti, Monica Nia Calvin Willius Changda, Stevasya Christina Agnesia David Andrian Dimalouw, Jefri Eriks Djala, Regina Gala Fazmah Arif Yulianto Ferdinand, Deograsias Yoseph Yustinianus Flavianus Nefliando Jurnei Base Frumensia H, Andrea Angel Harefa, Mei Kristiani Harianto, Johanes Kristianus Hawa Hermanto, Y. Budi Hillary Therecia Ignatius Reynald Jefri Eriks Dimalouw Kunang, Margaretha Zhilla Natasya Laili Nur Indah Sari Lilik Indrawati Lusy Lusy Lusy Lusy Lusy Lusy Lusy Lusy Lusy, Lusy Maria Risky Pratiwi Renwarin Martinus Sony Erstiawan Mei Kristiani Mei Kristiani Haref Ngariwati Ngariwati Nia Budiarti, Monica Oktavianus Agustus Sigarlaki P, Jonathan Alexander Pandjaitan, Thyophoida Wanty Suriany Panjaitan, Thyophoida W. S. Penta Paula Prabani Setio, Stefanus Pratama , Andy Putra Pricilla Angelita Putri Pricilla Putri Angelita Purbiyati, Yuliana Sri Putra, Heristama Anugrah Putri, Pricilla Angelita Renwarin, Maria Riski Pratiwi Renwarin, Maria Risky Pratiwi Santika, Wendy Shelma Saputro, Samuel Henry Sebastian, Jenny Ivana Sentosa, Handre - Setio Hastorahmanto, Stefan Prabani Setio, Stefanus Prabani Sigarlaki, Oktavianus Agustus Silfira Stefanny Irene Putri Maryono Stefanus Prabani Stefanus Prabani STEVASYA CHANGDA Therecia, Hillary WS Panjaitan, Thyophoida Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Yohanes Candra Surya Yohanes Kristianus Harianto Yuliana Sri Purbiyati Yuliana Sri Purbiyati Zalianty Berlian, Putri