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Journal : JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis

Dampak Human Capital, Structural Capital, Dan Costumer Capital Terhadap Kinerja Bisnis UMKM Di Tilamuta Hasmirati Hasmirati; Alfin Akuba
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 4, No 2 (2022): Februari 2022
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v4i2.95

Abstract

AbstractThis study aims to determine and analyze how much impact human capital, structural capital, and customer capital have on the business performance of MSME workshops in Tilamuta sub-district. This research is quantitative research. The method of analysis using multiple linear regression. The results of the study show that, human capital, structural capital and customer capital simultaneously have a significant effect on the performance of the UMKM workshop business. Human capital partially has a significant effect on the business performance of MSME workshops because they have knowledge, expertise, and abilities. Structural capital partially has a significant effect on the business performance of MSME workshops including organizational culture, organizational structure, organizational learning, organizational processes and organizational systems. Partially, customer capital has a significant effect on MSME business performance. Bengel covers brand value, customer network, customer loyalty and customer satisfaction. Keywords: Human Capital, Structural Capital, Customer Capital and MSME Performance