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Journal : Santri : Jurnal Ekonomi dan Keuangan Islam

Pengaruh Sistem Pembayaran COD (Cash On Delivery) Terhadap Minat Belanja Online di Platform E-commerce Shopee Pada Mahasiswa UIN Sultan Maulana Hasanuddin Banten Uldiana Sari; Syahrul Faizin; Elsa Agustiani; Zaini Ibrahim; Wahyu Hidayat
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.728

Abstract

Nowadays we can shop online through e-commerce platforms, which makes the time to shop more effective and efficient. Because it can be done anytime and anywhere even just from home. There are several payment systems that can be done when shopping online on an e-commerce platform, one of which is the COD (Cash On Delivery) payment system. The purpose of this study is to determine the effect of the COD (Cash On Delivery) payment system on online shopping interest in the Shoope e-commerce platform, especially for UIN Sultan Maulana Hasanudin Banten students. The instrument used for data collection in this study was a survey with a questionnaire consisting of 48 respondents. The research sample is students of UIN Sultan Maulana Hasanudin Banten who actively use the Shoope e-commerce platform. Data analysis was carried out using simple linear regression techniques. From the results of this study, the cash on delivery payment system has a positive influence on shopping interest on the shoope e-commerce platform with a significance level of 0.000 in the simple linear regression data analysis test.
Influence Of Financial Literacy And Financial Management Behavior Among Students Of UIN Smh Banten Annisa Nurrohmah Azzahra; Fadia Aulia; Faiza Dara Ayuningtiyas; Wahyu Hidayat; Zaini Ibrahim
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.733

Abstract

From survey data conducted by the Financial Services Authority regarding national finance, the financial literacy index in Banten is still below the national average of 45.19 percent. This was conveyed directly by the Head of OJK Jabodetabek and Banten Province in 2022. The low financial literacy index in Banten, OJK invites to jointly improve finance in the community, especially in students. Financial literacy is knowledge, skills, beliefs that influence a person's financial attitudes and behavior to improve the quality of decision making and financial management in order to achieve prosperity. This study uses a survey method in collecting answers from respondents. Using 50 samples of students at Banten State Islamic University who were randomly selected. The results of data collection through questionnaires that will be processed and analyzed using linear regression statistical methods. Based on this, it was found that financial literacy with indicators of basic knowledge of personal finance, personal financial records, and financial behavior had an effect on student financial management.
Pengaruh Voucher Gratis Ongkir Terhadap Keputusan Pembelian Mahasiswa UIN SMH Banten Di Platform Shopee Abdul Wahid Kohar; Ani Pebriani; Jumaedi Jumaedi; Wahyu Hidayat; Zaini Ibrahim
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 4 (2024): Agustus : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i4.735

Abstract

Students’ decisions to buy on the Shopee platform are influenced by various variables. Free shipping vouchers are one of them. The impact of providing free shipping coupons on purchases of the Shopee platform by students. Thirty-eight Shopee users who had received free shipping vouchers were given a questionnaire as part of the research technique. To evaluate the relationship between the independent variable (free shipping coupon) and the dependent variable (purchase choice), data analysis was carried out using basic linear regression. The results of the research show that there is a significant positive influence between providing free shipping vouchers on students’ purchasing decisions. This shows that providing free shipping vouchers can increase students’ interest and motivation to make purchases on the Shopee platform. The managerial implication of this research is that it is important for e-commerce platforms to consider the strategy of providing free shipping vouchers as a way to increase sales and influence consumer purchasing decisions. In addition, this research adds theoretical insight to knowledge about the variables that influence online shopping behavior, especially among students. The results of this research are intended to serve as a guide for future academics who wish to conduct studies on consumer behavior and marketing tactics in the digital era.