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Suhendra Suhendra
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Journal : Jurnal Nusantara Berbakti

 1 
Pelatihan Pemasaran Digital 6.0 Pada Sekolah SMA Buddhi Dharma Tangerang Suhendra Suhendra; Agustinus Priyowidodo; Alexander Alexander; Limajatini Limajatini; Nana Sutisna; Rinintha Parameswari; Jayaputra Budiman
Jurnal Nusantara Berbakti Vol. 2 No. 4 (2024): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i4.534

Abstract

The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.
Co-Authors Aditya Santoso Agus Halim Agustinus Priyowidodo Ahmad Kholis Alexander Alexander Alma Patriani R Amy Wulandari Andi Taufiq Umar Andrianto Prasetya Nugroho Andro Daniel G Annisaa Dwiretnani Annissa Dwiretnani Ari Astuti Ari Wahyono Army Cahya Putra Rustamaji Ashar Muda Lubis Awani Ceria Luksita Azhari Baedlawi Bambang Suprianto . Bertha Cahya Carolin Bintang Muliardi Utamas Dadang Juandi Danipra Setiyo David Kadar Saputro David Kiki Baringin David Kiki Baringin MT. Samosir Devi Lupita Putri Devika Christina Butarbutar Dewi Ayu Anggraeni Utami Dian Fitriana Diva Amelia Merryana Putri Donny Muda Priyangan Dwitya Okky Azanna Elvira handayani Endika Endika Eri Dahlan Erin Soleha Etty Zuliawati Zed Exacta Lovendays Simamora Faila Sufa Marhamah Fakhrul Rozi Yamali Fitri Yanti Gian Fidela Gregorius Bambang Heru Guntar Marolop S Hendra Tri Nugroho Hendro Tjahjono Heni Pujiastuti Henry Gunawan Hepi Prayudiawan Heru Gunawan Ida Ayu Putu Sri Widnyani Ignatius Suprih Sudrajat Ivan Setiawan Jayaputra Budiman Johni Azmi Joko Warsito Juan Barus Gultom Junjung Rilia Pansya Kiki Rizky Amalia Limajatini Limajatini Lukman Lukman Lutvia Tribuwana M Nuklirullah M Riza Primadani M. Marhaban Ramadhan M. Wahid Icsannudin Chaniago Adlao Marisa Lestari Mirza Revita Monik Kasman Muhammad Hadi Kusuma Muhammad Muslihuddin Mulya Juarsa Nana Sutisna Nasrun Baldah Nikmatur Ridha Nugroho, Arif Widodo Nur Fadila Peppy Herawati Permita Ulandari Pitri Aulia Usman Lubis Princess Nurjanah Putri Nawang Asri Raden Roro Suci Nurdianti Rajawali Usman Rery Rara Amelia Ria Zulfiati Riki Saputra Rinintha Parameswari Rio Lukman KS Rioni Rizki Aldiansyah Rizka Estisia Pratiwi Rosihan Rosman S SOEMONO Safruddin Safruddin Salmariza Salmariza Sayyidina Sayyidina Sinta Sundari Heriyanti Soeharsono G Stephanie Prily Winata Sumila Sumila Sumiyati Sumiyati T Rosmawaty Toni Yoyo Tri Abdi Syahputra Tri Mulyani Kartini Tri Widianto Triscna Juwita Tristiana Ningfuri Wari Dony Yanti Puspa Rini Yayi Suryo Prabandari Yoga Yuniadi Yogi Sirodz Gaos Zulfa Zakiatul Hidayah