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Journal : Jurnal Ekonomi, Bisnis

Determinants of Adapted Behaviors on Employee and Entrepreneurs Against the Covid-19 Pandemic: Theory of Planned Behavior M. Azka Kesuma Wardana; Eko Ruddy Cahyadi; Alim Setiawan Slamet
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/yh9a4685

Abstract

New Normal is a change in behavior to continue carrying out normal activities but coupled with the implementation of health protocols to prevent Covid-19 transmission. In Indonesia itself, the new normal is applied as a realistic response from the Indonesian government to the existence of COVID-19 as well as the results of the analysis in various sectors of national life, especially the future of the national economy in the medium and long term. After the implementation of the new normal, it automatically affects the routine activities carried out by the community, especially those activities that were restricted by the government at the time of the New Normal. This study aims to analyze the factors that influence behavior change after the application of the New Normal in the Covid-19 Pandemic. A modified Theory of Planned Behavior is used in this study using testing through Structural Equation Modeling (SEM-PLS). A total of 427 respondents who have worked have answered the online questionnaire containing 61 questions. The results of this study indicate that knowledge and understanding of covid-19 make people understand the severity they feel and the vulnerabilities they may experience. The severity and vulnerability they feel also have an influence on their attitudes, behavior control, past behavior, and subjective norms so that they have a strong factor in building their intention to behave during the pandemic when the new normal is enacted. The intention that has been built with the support of attitudinal factors, past behavior, subjective norms, and behavior control also changes people's behavior. Employees are able to more moderate the relationship between attitudes towards intention and the relationship between past behavior and intention than entrepreneurs.
Co-Authors . Syaiful A'yuni, Aufa Hayya Qurrota abdul basith Abdul Basith Abu Abdullah Aida Vitayala S Hubeis Ajie, Firman Tri Alfatiani, Nitra Alim Setiawan Alim Setiawan Slamet Andi Nurmala Suardi Anggraini Sukmawati Anggraini, Elisa Ani Suryani Aprilia Kusumastuti Aprilia Kusumastuti Aprilia Kusumastuti arif febryanto Asep Korlan Dedi Asri Delmayuni Azahra, Revina Novri Azizah, Aisyah Nur Azmar, Zahirah Bagus Sartono Bianca Fayza Putri Rostandi Budi Purwanto Daisy, Armah Kemi Dewi, Ani Rahayuni Ratna Dina Yuniar Doni Yusri Dzaki, Muhammad Faza Dzikrina Fikrotus Salma Eksita Mariz Ramadhinta Elisa Anggraeni Elisa Anggraeni Elisa Anggraeni, Elisa Elvina Dian Paramita Fabian, Haikal Fadhlur Rahim Azmi Fadilla Liska Octaviani Fairuz Zalfa Shaumi Faqih Udin Faqih Udin dan Jono M. Munandar Meivita Amelia Fety Nurlia Muzayanah Fitri Yutika Fitri Yutika frans frans Ghassani Adisa Nuramalina Haibati, Izazi Harahap, Fahrur Rozi Hariyadi, Effi Hartrisari Hardjomidjojo Haslinda Musa Hendri Tanjung Heti Mulyati Imran Yusuf Iqlima Fairuz Syifa irmansyah, Rio F Juan Rizal Sa’ari Khairi, Lukluk Ilmatul Khairul Ikhwan Kinda Rizki Kinda Rizki Widianti Latisya, Putri Lestari, Lucia Dyah Lima, Felyona de Lisa Rosiana M. Azka Kesuma Wardana Ma'mun Sarma Manalu, Joy Pangeranto Matoati, Rindang Megawati Simanjuntak Meidy Rachmalia Merry Mita Moy Mokhamad Syaefudin Andrianto Muhamad Fadili, Muhamad Fadili Muhammad Ismail Mulyati , Heti Musa Hubeis Nadya Megawati Rachman Napitupulu, Stevani Monica nazlifah, siti Norman, Nurrahmi Nur Aulia Nuris Maulina Ulfah Nurul Hidayati Nurul Hidayati Pipin Supinah Pramulya, Bagus Prasatya, Fauzan Anggi Prima Zanellia, Quisty Putro, Andika Dwi PWK, Dennis Saputra QURRATA AINI Ratih Dwi Amalia Restutiani, Meila Rosanty Reza Ahda Sabiila Risda Arofahtiani Satriaputri, Dwinapriyanti Setiadi Djohar Sihombing, Maruli Tua Silmi Tsurayya, Silmi Slamet, Alim Setiawan Slamet, Alim Setiwan Sodik, Aris Surahman Surahman Syaiful Bachri Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syamsidar Syarifah, Ramzani Lutfi Tjahja Muhandri Tri Puspita Ningrum Trian Miftakul Rohman Trisnojuwono, Adi Trista Fristovana Widjanarko, Moreno Verli Wini - Trilaksani Yefni Widria Yunus Triyonggo, Yunus Zahir Syah, Zahir Zahran, Hasna Imaratuz