Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

THE DEVELOPMENT OF CONCEPTUAL MODEL ON INDONESIAN CONSUMER BEHAVIOR TOWARDS HALAL-LABELED DRUGS Anggi Triantoro; Ujang Sumarwan; Sufrin Hannan
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 6 No. 3 (2020): IJBE, Vol. 6 No. 3, September 2020
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.6.3.256

Abstract

There were still very few halal-labeled drugs in Indonesia, which can be caused by low consumer demand. Every consumer has perceived risk on a product, including halal-labeled drugs. Only consumers with good preference towards halal-labeled drugs are willing to take risks by choosing halal-labeled drugs to obtain peace of mind, which is manifested as satisfaction and trust. This study aims to identify how perceived risk on Indonesian people could influence satisfaction and trust, which leads to intention to use and intention to recommend halal-labeled drugs. Data were obtained from 332 Indonesian respondents aged at least 17 years old who were collected by convenience using social media which were then processed by PLS-SEM. This study found that perceived risk naturally can influence satisfaction, which leads to intention to use supported by knowledge and previous use experience, leading to intention to recommend. Meanwhile, perceived risk supported by knowledge can affect trust, which in turn can influence intention to use, and then leads to intention to recommend. In conclusion, knowledge and previous use experience are supporting factors which are required to trigger the consumer preference toward halal-labeled drugs. Keywords: halal drugs, intention, perceived risk, satisfaction, trust
Business Strategy Developmentwith 360° Business Model Innovation Perspective in PT NEC Indonesia Rachayu, Widhi; Hartoyo; Hannan, Sufrin
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.274

Abstract

As a company engaged in information technology and telecommunications, PT NEC Indonesia is aware of the opportunities and challenges in the next few years where rapid change, growing complexity and uncertainty are the basis for how the company designs solutions to help customers and society. This study aims to determine the business model applied by PT. NEC Indonesia and to find out the preparation of a business development strategy plan at PT. NEC Indonesia is based on a 360º innovation business model framework with 5 main components, namely value creation, value proposition, value delivery, value capture and value communication. The data obtained are the results of questionnaires and interviews with seven respondents who are company management and several customers. The results showed that the total score of the IFE matrix was 1,93 and the EFE matrix score was 1.68. These results place PT NEC Indonesia in quadrant I, namely high market growth and a strong competitive position. From the analysis of PT NEC Indonesia's business model, it is necessary to make improvements to several components of the 360º BMI framework. The value creation component, the importance of value-added focus on every solution offered by improving services to be more dynamic not only as a customer but more towards being a partner through a co-creation business strategy. While improvements to the value proposition and value capture component with a focus on added value, the initiation of determining the pricing model with value-based-pricing and recurring revenue model can be applied as a diversification in profitability and efficiency. Keywords: co-creation, 360º business model innovation inovasi, reccuring revenue model, swot, value-based-pricing