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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Media Gizi dan Keluarga JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Manajemen Teknologi Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Konseling dan Pendidikan Journal of Educational, Health and Community Psychology JOURNAL OF INDONESIAN ISLAM Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Binus Business Review AL ISHLAH Jurnal Pendidikan Jurnal Manajemen Indonesia Journal of Child Development Studies Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Widyariset Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Pengabdian Masyarakat Indonesia Business Review and Case Studies Indonesian Journal of Multidisciplinary Science ASEAN Marketing Journal International Journal of Economics (IJEC) International Journal of Educational Research Excellence (IJERE) International Journal of Disaster Management Journal of Child, Family, and Consumer Studies e-Jurnal Apresiasi Ekonomi Jurnal Pengabdian Inovasi Masyarakat Indonesia Humanitas: Indonesian Psychological Journal Jurnal Pallangga Praja Jurnal Penelitian Pendidikan Indonesia Adpebi Science Series Policy Brief Pertanian, Kelautan, dan Biosains Tropika IJAIFD
Lilik Noor Yuliati
Departemen Ilmu Keluarga Dan Konsumen, Fakultas Ekologi Manusia, Institut Pertanian Bogor, Jl. Raya Darmaga Kampus IPB Darmaga, Bogor, 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : JAM : Jurnal Aplikasi Manajemen

 1 
The Influence of Perceived Quality, Value, Satisfaction, Trust, Commitment on Loyalty and Strategies to Increase Loyalty Yuliati, Lilik Noor; Taryana, Asep; Anggraini, Zunika Dwi
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.10

Abstract

The manufacturing sector, including the automotive industry, is vital to the Indonesian economy. The research was conducted at a company engaged in automotive components. In increasingly fierce competition, companies foster long-term relationships to win customers. This research aims to analyze the effect of relational marketing variables on loyalty using quantitative methods and then design strategies to increase customer loyalty using qualitative methods. The initial stage of the research is to identify the existing relationship marketing implementation, then analyze the influence using the PLS-SEM quantitative method involving 100 respondents, and then the analysis is used to formulate strategy priorities using the SWOT matrix qualitative method involving 3 respondents. The results showed that perceived quality has a significant effect on perceived value. Perceived quality has a significant effect on customer satisfaction. Perceived value has no significant effect on customer satisfaction. Customer satisfaction has a significant effect on trust. Perceived value has a significant effect on commitment. Trust has a significant effect on loyalty. Commitment has no significant effect on loyalty. Then, the managerial implications carried out as a result of strategic prioritization are improving product quality to reduce customer complaints, creating wider market opportunities, and increasing customer loyalty.
Factors Affecting Purchase Intention 5G Smartphone in Indonesia Using the Extended TPB Approach Fahrillah, Ahmad Ariq; Suroso, Arif Imam; Yuliati, Lilik Noor
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.14

Abstract

In contemporary society, smartphones have evolved into essential tools, with fast internet connectivity playing a pivotal role. In Indonesia, the deployment of 5G networks, the fastest in the industry, has officially begun, though it's limited to just nine regions. Notably, between 2021 and 2022, the sales of 5G smartphones in Indonesia surged twofold. This research investigates the factors influencing the purchase intention of 5G smartphones in Indonesia. It employs the Theory of Planned Behavior (TPB) as the foundational framework and extends it with variables such as facilitating conditions and customer preferences. Customer preferences mediate the relationship between price, product features, aesthetic value, and purchase intention. Employing quantitative analysis via Structural Equation Modeling with SmartPLS 3.0, this study engaged 335 respondents from diverse regions in Indonesia. The findings indicate that attitude, subjective norm, perceived behavior control, customer preferences, and facilitating conditions significantly impact purchase intention. Product features and aesthetic value, but not price, influence customer preferences. Smartphone manufacturers can capitalize on these preferences by highlighting the unique features and aesthetic values of 5G smartphones and promoting their advantages and value for money through digital and print media. This research provides valuable insights for marketing professionals and policymakers in Indonesia's growing 5G smartphone market.
EVALUATION OF E-LEARNING IMPLEMENTATION IN THE UNIVERSITY USING DELONE AND MCLEAN SUCCESS MODEL Seliana, Neni; Suroso, Arif Imam; Yuliati, Lilik Noor
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.15

Abstract

The objectives of this study are to analyze lecturers'perceptions of the implementation of e-learning, evaluate the success of the implementation of e-learning, and analyze the factors that influence and lead to the successful implementation of e-learning in Faculty of ABC in XYZ University. This research used quantitative research. The population involved in this study was lecturers of the Faculty of ABC at XYZ University who implement e-learning. This study used Delone and McLean success model. Data analysis techniques used were descriptive and Structural Equation Modeling (SEM) SMART PLS 2.0. The sampling technique used was accidental sampling. This study involved 46 lecturers as the sample using Slovin's formula, with a significance level of 10%. Data were collected using questionnaires rated with a Likert scale. The results showed that lecturers' perceptions towards the implementation of e-learning were very good. The highest achievement in its application was found at the level of effectiveness and then followed by a semantic level and technical level. Factors that influence successful implementation of elearning include information quality, use, and user satisfaction with e-learning systems implemented.
Co-Authors . Adiyyah Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alfiasari Amirah, Nurul Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Handian Purwawangsa Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi Ma'mun Sarma Mahanani, Raditya Kasih Mahsiani Mina Laili Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Mohammad Iqbal Irfany Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina