Article Per Year (5 Year)
p-Index From 2020 - 2025
6.211
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen MODUS-Jurnal Ekonomi dan Bisnis Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Syntax Literate: Jurnal Ilmiah Indonesia Edukasi Islami: Jurnal Pendidikan Islam Jurnal Public Policy Jurnal Audience Enrichment : Journal of Management Jurnal Pengabdian Masyarakat Asia Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business Jurnal Studi Pemerintahan Jurnal Dinamika Manajemen
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 67 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search
Journal : Jurnal Ilmu Administrasi Bisnis

 1   2   3   4   5 
PENGARUHSTRORE IMAGE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING(STUDI PADA KONSUMEN ROBINSON DEPARTMENT STORE MAL CIPUTRA SEMARANG Suprapto, Ristyana Prabasari; Saryadi, Saryadi; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.168 KB)

Abstract

A fantastic development of the human need for clothing and current fashion era demands the modern retail to seek strategies to meet the needs of the consumer's desires. Recently, Robinson Department Store not stand as the only modern retail, especially in Semarang. The presence and development of other modern retails are supposed to make Robinson Department Store swiftly and began designing appropriate strategies and innovative products that can endure and must remain attractive to customers, so the company’s purpose which is increasing products sales can be achieved. But in 2014, Robinson Department Store Mal Ciputra Semarang’s sales profit has been decreased. Based on preliminary studies, poor quality products, less diverse products, unattractive store decoration, and unattractive arrangement of products display are found to be reasons that do not support consumers to impulse buying at Robinson Department Store Mal Ciputra Semarang.This study aims to determine the effect of Store Image and Store Atmosphere towards Impulse Buying of The Costumer of­ Robinson Department Store Mal Ciputra Semarang.Data collection techniques using purposive sampling with a sample of 100 consumers.Quantitative data were analyzed using SPSS version 15. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results showed that, Store Image has a significant effect on the Impulse Buying. Store Atmosphere has a significant effect on Impulse Buying. Then simultaneously, Store Image and Store Atmosphere have significant effect on Impulse Buying. Based on the multiple regression test, the result of the beta coefficient of Store Image shows the number 0.301, while the Store Atmosphere indicates the number 0.489. Store Atmosphere provides the most effect on Impulse Buying at Robinson Department Store Mal Ciputra Semarang.Enhancements of Store Image can be done by improving the quality and diversity of products, services of the employee (salesman), and decorations.Besides the enhancements of Store Atmosphere can be done through scent, cleanliness, colors and lighting of the room, and music. Through those things, the intention of impulse buying by consumers is expected to be increased in Robinson Department Store Mal Ciputra Semarang.
“THE INFLUENCE OF CUSTOMER VALUE, BRAND TRUST, AND EMOTIONAL RELATIONSHIP TOWARD CUSTOMER TAPLUS LOYALTY” (Study on BNI Branch Of Undip Semarang) Yuliani, Endah Wahyu; Suryoko, Sri; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.281 KB)

Abstract

This research was motivated by the tendency of customers have accounts at several banks are often regarded as common practice in the banking industry in this country. This suggests that to boost customer loyalty is not an easy job. In particular, this study discusses the BNI which decreased loyalty index based on Indonesian Bank Loyalty Award 2014. The higher of the value that customer perceived, the customer loyalty will be higher too. In addition, trust and management of the relationship between banks and customers is important to encourage customers to have a bond with the product used.The objective of this research is to examine the influence of customer value, brand trust and emotional relationship toward customer Taplus BNI loyalty. The type of this research is explanatory research. Non-probability technique that is purposive sampling were used as sampling technique with sample amounted to 98 people. The data were analyzed using correlation coefficient, simple linear regression, multiple linear regression, determination coefficient, t and F test using SPSS 16.0.The result of data analysis showed that variable customer value (X1), brand trust (X2), and emotional relationship (X3) either partially or simultaneously have a positive influence on loyalty (Y). Customer value is a variable that gives the biggest influence while brand trust gives the smallest influence toward loyalty.The advice that given to BNI about customer value is socialization of e-banking have to more intense, adding cash deposit machine facilities and self-passbook printing machine, and more attractive promotion. About brand trust is disclosure provisions of promotional prizes, clarity standard complaint handling time and improving IT systems. About emotional relationship is improving personal inform about promotion and event, human resource development and improvement of the relationship between the bank and its customers.
PENGARUH KOMUNIKASI INTERNAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA (Studi Pada Karyawan Outsourching PT. Bank Tabungan Negara cabang Semarang) Cahyo, Bastian Dwi; Suryoko, Sri; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 2, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.006 KB)

Abstract

Human resources is one of factors has an important role in improving employee performance. The population of this study were 86 employees as respondent.  From the results of data analysis conclude that Internal Communication has significant effect on Job Satisfaction with 45,8%, Working Environment influence Job Satisfaction with 36,7%, Internal Communication influences Job working performances with 18.5%. Working environment influences workers performances with 10.1%. Job satisfactions influence Workers performance with 11.6%. Together with Internal communication and Working Environment influence workers performance as 19.3%. and together with Internal communication, worker environment and job satisfaction to worker performances as 18.4%. it shows that as the internal communication, worker environment and job satisfaction are going well, the worker performance will going well alsoAccording to this research in the management of Bank Tabungan Negara Company, we have to pay more attention to the internal communication in that company. Good communication, with no obstacle, harmony has always been there so that the workers can work better and move straightly to the goals of the company. The company has to concern about the worker environment so they will feel comfort and happy while doing their works. Job satisfaction has to be concerned, especially among the upper and lower class workers and also with the same class. A harmony and healthy relation has to be kept and the worker environment has to be increased for better future of the company
PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK MELALUI KEPUTUSAN PEMBELIAN. (STUDI KASUS PELANGGAN KENDARAAN TRUK FUSO MEREK MITSUBISHI PADA PT. BOROBUDUR OTO MOBIL DI KOTA SEMARANG) Dewi, Kiki Afrilia; Nugraha, Hari Susanta; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.855 KB)

Abstract

Customer loyalty to the brand is a very important concept, especially on condition that the level of competition is very tight with low growth. In such conditions on brand loyalty is needed so that the company can survive. There are four variables that will be used as independent variables in this study, namely, the predictability of the brand, the brand competence, confidence in the company, and brand preferences.This study was conducted to determine the effect of predictability brand, brand competence, confidence in the company, and brand preferences on purchasing decisions and customer loyalty Mitsubishi truck. In this study using sampling techniques respondent random sampling, the number of respondents as many as 92 respondents. Analysis of the data used is path analysis.The results showed that the predictability of the brand, the brand competence, confidence in the company, and brand preferences partially and simultaneously has significant influence on purchasing decisions and loyalty. Based on path analysis, purchasing decision is a mediating variable on customer loyalty. Suggestions for the company is better able to improve the quality of Mitsubishi products, advantages and its uniqueness, able to educate their customers and increase the safety equipment in the truck.
PENGARUH MOTIVASI, KOMPENSASI MELALUI KEPUASAN KERJA TERHADAP KINERJA KARYAWAN Fatmawati, Alvina Puspha; Hidayat, Wahyu; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.237 KB)

Abstract

The company in achieving a business activity which do need labor factors therein. Issues pertaining to labor is a low performance. Factors that can influence the occurrence of performance is the motivation, job satisfaction, stress level, physical condition, occupation, compensation system and economic aspects. The problem in this study was the occurrence of a decrease in employee performance and increase employee absenteeism arriving late, forgetful, and leave early . This study aims to determine the effect of motivation ( X1 ) compensation (X2 ) on job satisfaction ( Z ) on employee performance ( Y ) PT. Pelindo Semarang . Type eksplanatory research study used by all employees is still working in PT .Pelindo Semarang totaling 113 people. As for using census sampling technique . Data collection techniques in this study using interviews and questionnaires . Data analysis techniques used to test the validity, reliability testing, simple linear regression, multiple linear regression, path analysis, t test and F test with the aid of SPSS 16.0. Based on the results of the analysis show motivation, compensation and job satisfaction has an influence on employee performance. Advice that can be given in this study for variable compensation is that health insurance companies provide cash and cash overtime with timely enterprises have been determined previously, to give some sort of enterprise motivation variable intensive and ongoing training , seminars on the theme of work motivation , and make controlling the employees about the performance of each employee who has performed and occasionally provide some sort of direction ( briefing ) directly to each employee who has a low performance going forward is expected to reduce the level to make mistakes and grow and increase employee initiative to complete the job on time.
Pengaruh Pelatihan Kerja Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan Hotel Grasia Semarang) Rispati, Firsa` Hadi; Rodhiyah, Rodhiyah; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.828 KB)

Abstract

This study aimed to determine the effect of job training and motivation on employee performance Grasia Hotel Semarang. Population of this study is Grasia Semarang Hotel employees totaling 80 people, with the saturated sample or census of all employees are using the hotel as a respondent. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 16.0. From the analysis of the data found that the categories of job training that is equal to 51.2 percent declared fit. categories of motivation that is equal to 67.5 per cent said either. Employee Performance category that is equal to 67.5 per cent said either. Effect of job training on the performance of 10.1 percent and motivation affect the performance by 5.0 percent. These results are caused by several factors, including the suitability of this type of training, the salary given by the company, employee absenteeism, as well as the timing of the work. The conclusion that job training has the most effect on the performance of employees is 10.1 percent compared to the motivation that only 5 percent. Taken together job training and motivation has an influence on the performance of employees by 13.3 percent. Advice that can be given, HR management Grasia Hotel Semarang need to pay attention to all matters relating to vocational training, either instructor, materials and schedules, in order to apply the training to be better targeted and become more leverage. Companies need to improve employee motivation it can be done with greater incentives and increased comfort facilities such as toilets and canteen are intended for employees.
PENGARUH BUDAYA ORGANISASI, KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA PT. PLN (Persero) AREA SEMARANG Herlista, Adinda; Waloejo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 1, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.744 KB)

Abstract

This study aimed  to determine the effect of variable organizational culture, organizational communication and motivation on employees performance at PT. PLN (Persero) Semarang area. The population of this study were all employees of PT. PLN (Persero) Semarang area  96 people total by spreading using census or sampling method saturated. Measurement scale using Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 16.0. From the analysis of the data is known that organizational culture variables affect employee performance at 31.3 percent. Organizational communication variables affect the performance of employees at 23.5 percent. Motivational variables affect the performance of employees at 45.2 percent. Taken together organizational culture, organizational communication and motivation affects the performance of employees at 52.6 percent. This means better or higher organizational culture, organizational communication, and motivation of employees it is expected that the better performance and higher as well.Based on these research  result, the management of PT. PLN (Persero) Semarang area needs to consider the conditions of the organizational culture that have been implemented of the company. Organizational communication level also should be maintained properly so that employees can be more effective at work. Companies also need  to increase the motivation of its employees. So employees can be more motivated in their works to improve its performance. With the increasing of the performance the company's goals of the PT. PLN (Persero) Semarang area can be reached.
PENGARUH DAYA TARIK IKLAN, EFEK KOMUNITAS, DAN BRAND ACTIVATION TERHADAP BRAND AWARENESS SIMCARD GSM PRA BAYAR IM3 (Studi Kasus Pada Mahasiswa Program Sarjana FISIP Undip Semarang) Sukabhakti, Balantazara Bisma Yohannes; Widiartanto, Widiartanto; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.634 KB)

Abstract

The number of competitors and the competition is so tight, making the company wants consumers to remember and awaken their brand presence. The attractiveness of advertising, community effects, and brand activation are all factors that can affect brand awareness. This type of research is explanatory research. The sampling technique including nonprobability sampling is purposive sampling. The sample in this study amounted to 100 respondents who are students of S1 FISIP Diponegoro University of Semarang. In the analysis used qualitative analysis and quantitative test with SPSS 16.0. Based on analysis, community effects, and brand activation has an influence to brand awareness. Brand activation variables have the most influence is 41.4%. Meanwhile, the attractiveness of advertising and community effect has the effect of 37.4% and 14.7% to brand awareness. Simultaneously, the attractiveness of advertising, community effects, and brand activation effect on brand awareness with F count> F table (44.742> 2,70). In conclusion, the attractiveness of advertising, community effects, and brand activation effect on brand awareness. Based on these results, IM3 should focus on marketing activities such as advertising and brand activation as well as improving the effects of the community on an ongoing basis in order to brand awareness IM3 be top of mind.
PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN SEBAGAI VARIABEL INTERVENING ( Studi Kasus Pada Pelanggan Mertojoyo Cake Semarang ) Putri, Dea Irana; Hidayat, Wahyu; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.538 KB)

Abstract

This study aimed  to determine the effects of variable product quality, location and satisfaction through customer loyalty at Mertojoyo Cake Semarang. There were 100 respondents as the sample of this research, who were the customer of  Mertojoyo Cake Semarang. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. From the analysis of the data is known that from the product quality category, 9 per cent stated it was quite good, 57 percent stated good, and 34 percent stated very good. From location category, 42 percent stated it was not on a good location, 53 percent stated quite good, and 5 percent stated it was on a good location. From satisfaction category, 39 percent stated quite high, 56 percent stated high, and 5 percent stated very high. From customer loyalty category, 31 percent stated it was quite high, 60 percent stated high and 9 percent stated very high. Product quality variables affect the customer loyalty at 48.1 percent. Partially, location variable does not affect customer loyalty, but simultaneously, it does. The determination coefficient is 0.5 percent. Satisfaction variables affect the customer loyalty at 14.3 percent. Taken  together, product quality, location and satisfaction affect the customer loyalty at 56.1 percent. This means the better the product quality, location and satisfaction of customers, the better the customer loyalty.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan (Studi Pada Nasabah Asuransi Unit Link PT. Prudential Life Assurance Semarang) Yurianto, Andre Octo; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1933.613 KB)

Abstract

Abstract: One of the most widely recognized insurance brands recognized by the Indonesian people as Unit Link's pioneer is PT. Prudential Life Assurance. Based on data on growth in the number of customers, from 2015 to 2019, Prudential in Semarang experienced a fluctuating number of policyholders. Therefore, service quality and product quality can be assumed to be the factors causing these fluctuations. This study aims to determine the effect of service quality and product quality on customer satisfaction at PT. Prudential Life Assurance Semarang. The sample used was 304 respondents from customers of PT. Prudential Life Assurance Semarang. This study uses the SPSS version 26 and uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance t-test and F test. This study indicates that service quality and product quality partially influence customer satisfaction, and simultaneously there is a significant influence between service quality and product quality on customer satisfaction. Based on the results of the research, the authors suggest to provide and expand the service place. Provide education and guide customers when accessing the Prudential application, increasing training for agents to better product mastery. Besides, evaluating premium prices by making product specifications according to customer needs and capabilities, and insurance products are not combined with investments with various protection benefits.Keywords: Service Quality; Product Quality and Customer Satisfaction,Abstraksi: Salah satu asuransi yang memiliki brand yang dikenal luas oleh masyarakat Indonesia sebagai pelopor Unit Link adalah PT. Prudential Life Assurance. Berdasarkan data pertumbuhan jumlah nasabah, tahun 2015 sampai tahun 2019 Prudential di Semarang mengalami jumlah pemegang polis yang fluktuatif. Maka dari itu, kualitas pelayanan dan kualitas produk dapat diduga menjadi faktor penyebab fluktuasi tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kualitas produk terhadap kepuasan nasabah PT. Prudential Life Assurance Semarang. Penelitian ini menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan kualitas produk berpengaruh secara parsial terhadap kepuasan pelanggan dan secara simultan terdapat pengaruh signifikan antara kualitas pelayanan dan kualitas produk terhadap kepuasan pelanggan. Berdasarkan hasil penelitian penulis menyarankan untuk menyediakan dan memperluas tempat pelayanan. memberikan edukasi dan membimbing nasabah ketika mengakses aplikasi Prudential, memperbanyak pelatihan kepada agen agar penguasaan produk semakin baik. Selain itu, mengevaluasi harga premi dengan membuat produk spesifikasi sesuai dengan kebutuhan dan kemampuan nasabah, dan produk asuransi tidak dikombinasikan antara investasi dengan berbagai manfaat proteksi.Kata Kunci: Kualitas Pelayanan; Kualitas Produk dan Kepuasan Pelanggan
Co-Authors Acai Sudirman Adinda Herlista Aditya, Benedicktus Dhimas Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Ananda, Fitria Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Arief Dwi Wicaksono Ariyanti, Kartika Khrisna Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Br. Sembiring Depari, Ame Angelique Budi Setiyono Bulan Prabawani Chairina, Soraya Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dhammawan, Virya Dhiya, Saffanah Haura Dimas Nur Isfandi Djoko Setyabudi Endah Wahyu Yuliani Ernest Grace Eva Kurnia Farhan Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Istiq Meidea, Zhurna Auliya Jamadi Jati, Dewi Sekar Kaniyah, Dwi Kiki Afrilia Dewi Kismartini Kismartini Maknunah, Intan Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Nabila, Aurilya Kanzha Nada, Aizzatin Naili Farida Nawazirul Lubis Ngatno Ngatno Ngatno Novliza Eka Patrisia Ompusunggu, Martalina Zwita Onita Sari Sinaga Prasanti, Safira Amanda Pujiwati, Murti Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Sari, Riski Evi Ratna Saryadi Saryadi Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Sulthan Hanif Fakhruddin Tampubolon, Ekho Panorangi Teguh Yuwono Trivilanita, Alsela Suri Triyani Rahmadewi, Triyani Unsha, Tanzila Al Wahyu Hidayat Wahyu Hidayat Wibowo, Sugeng Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo