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Journal : Jurnal Riset Akuntansi dan Keuangan

Analysis of Factors Affecting Muslim Millennial Investors in Using Online Trading Systems in Medan City Dewi, Sartika
Jurnal Riset Akuntansi dan Keuangan Vol 12, No 2 (2024): Jurnal Riset Akuntansi dan Keuangan. Agustus 2024 [DOAJ dan SINTA Indexed]
Publisher : Program Studi Akuntansi FPEB UPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jrak.v12i2.71553

Abstract

The purpose of this study is to increase public knowledge, especially in the millennial generation, so that awareness of interest in investing will increase because it has an impact on the country's and personal economies. Researchers conducting research are using quantitative methods. This type of research data is primary data collected by distributing questionnaires online via Google From. Researchers used Structural equation modelling-partial least square data analysis assisted by SmartPLS4 software. Based on the results of the research that has been done, it can be concluded that personal interests, investment risk, and online trading system facilities have a positive effect on Muslim millennial investors use of the online trading system. The implication of this research is that personal interests are a strong and significant influence on millennial investors' decisions to use online trading systems.