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All Journal Media Penelitian Pendidikan : Jurnal Penelitian dalam Bidang Pendidikan dan Pengajaran Jurnal Ekonomi dan Bisnis Kontemporer Jurnal Manajemen Bisnis Kewirausahaan JURNAL AKUNTANSI DAN BISNIS Jurnal Visi Manajemen (JVM) Jurnal Publikasi Ilmu Manajemen Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Sabtarini Kusumaningsih
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

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PENGARUH RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALITY PADA PT BANK RAKYAT INDONESIA UNIT GUNUNGPATI SEMARANG Sabtarini Kusumaningsih; Titik Rianawati
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 1 (2023): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i1.1052

Abstract

The purpose of this study is to provide empirical evidence of the influence of Relationship Marketing on Customer Loyalty on PT.Bank Rakyat Indonesia Unit Gunungpati Semarang. The analytical method used in this research is the method kuantitaitif with multiple regression testing by performing classical assumption test before getting the best research model . The variable in this study is the Customer Value , Trust, Financial Bonds as independent variables and Customer Loyalty as the dependent variable . Total population of this study was 290 respondents using simple random sampling technique was obtained 74 respondents. The results of this research are Customer Value , Trust , Financial Bonds significant effect on Customer Loyalty
Co-Authors Amalia Nur Chasan Arini Novandalina Titik Rianawati Titik Rianawati2 Tititk Rianawati