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All Journal Wanastra : Jurnal Bahasa dan Sastra Dinasti International Journal of Education Management and Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sustainable Community Development (JSCD) Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Management Research and Economics Jurnal Riset dan Inovasi Manajemen Jurnal Mahasiswa Kreatif Jurnal Ilmiah Ekonomi dan Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Global Leadership Organizational Research in Management Jurnal Kewirausahan dan Multi Talenta (JKMT) Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi
Hadita Hadita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Management and Creative Business

 1 
Penerapan Metode Forecasting Dalam Menentukan Persediaan Kopi Susu Pada Usaha Mikro Kecil Menengah Dalam Hal Ini Sir Coffeehouse Bekasi Anisah Anisah; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2070

Abstract

By using mathematical calculations, a situation can be predicted in the future through forecasting or forecasting. Companies often use this forecasting method to calculate future conditions, or to make predictions or predict future conditions that are still unknown for the company's progress. Forecasting can be implemented in various ways. Two methods are used in one example: double exponential smoothing and weighted moving average (WMA). This technique provides future forecasts by dissecting past information and applying different weights to the remaining information. Predicted proportions can also be used to improve quality of life. When a problem arises, it is almost impossible to solve or understand without first recognizing the problem. This forecasting method can be used in various fields, including forecasting at coffee shops or Sir Coffeehouse coffee shops regarding the production of milk coffee drinks. Sir Coffeehouse is a coffee shop or coffee shop that sells various kinds of coffee drinks. Until now, sales and data processing for Sir Coffeehouse Coffee Shop is still manual, which of course results in less efficient management. Because salespeople often have difficulty predicting how many products will be available in the coming month, the number of sales transactions will affect inventory. Of course, by obtaining forecasting data for future coffee drinks, it can provide an overview of future work steps and boost company productivity. In this research, taking coffee milk drink stamps for the manual prediction estimation process, of course, must dominate abilities, especially in the numerical field. The test results of the system created were used to predict coffee sales with a Weighted Moving Average (WMA) of 62 and a Mean Square Error (MSE) of 0.08, while using Double Exponential Smoothing of 51.1 and a Mean Square Error of -38.0. This strategy provides stock determination for the following time period. The Weighted Moving Average (WMA) technique is superior because it has a lower error value.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Toko Kopi Tuku Bekasi Utara Aditya Ahmad Maulana; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2071

Abstract

This journal aims to investigate how service quality and product quality at the Tuku Coffee Shop, North Bekasi, influence customer satisfaction. With a friendly approach, we explore the extent to which service and product quality contribute to positive customer experiences, and how this can increase the level of customer satisfaction. With a focus on warm interactions and the enjoyment of coffee, this research is expected to provide insight into the factors that form a positive relationship between customers and the Tuku Coffee Shop in North Bekasi. Since the emergence of the coffee industry in Indonesia, the Tuku Coffee Shop in North Bekasi has become as an inevitable destination for coffee lovers who appreciate authentic taste and a warm atmosphere. The customer experience at the Tuku Coffee Shop in North Bekasi does not just involve drinking a cup of coffee, it actually involves elements that create unforgettable memories. Customer satisfaction is not only a measure of service quality, but also the main pillar that influences the continuity and growth of a business.  
Strategi Pemasaran Dalam Meningkatkan Penjualan Usaha Minuman Teh Poci Pondok Hijau Bekasi Faizal Bagasasi; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2072

Abstract

Marketing strategy is a way to generate profits or targets. By improving the products the company sells. One of the marketing mix strategies that companies often consider is this strategy. This research aims to find out how marketing tactics contribute to the growth of sales of Poci Pondok Hijau Bekasi tea drinks. This type of research uses a qualitative descriptive method, namely an approach that uses various scientific methods to study the condition of natural objects by describing the forms of words and language in certain natural environments. Primary and secondary data are used as data sources. Data collection methods include interviews, observation, and documentation. After that, methods are used to investigate the data and verify its correctness. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci Pondok Hijau Bekasi beverage business.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Pada Ayam Geprek Di Bekasi Timur Intan Adilah Nasution; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2088

Abstract

The objectives of this research are: The influence of product quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of price quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of product quality and price quality on customer satisfaction with Geprek chicken in Bekasi Timur. This research is a questionnaire survey. The sampling technique was purposive sampling with a sample size of 15 people. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is multiple regression. The results of this research show that product quality and price have a significant effect on customer satisfaction at Ayam Geprek in Bekasi Timur.
Co-Authors Achmad Romadhon Adelia Vita Arzety Aditya Ahmad Maulana Afifah Faiza Kamilah Muis Ahmad Faqih Syukri Akbar Dwiansyah Aldi Alfathur Rachman Alfadilla Khunaini Alfina Sri Rahayu Alfonso Lande Alifah Jiddal Masyruroh Alysha Lathifah Angelina Dewi Larasati Angga Fathi Farahat Anggita Khaerunisa Anisah Anisah Anna Wijayanti Annisa Suci Wulandari Ari Sulistyowati Arif Marhadi Bagas Arif Prabaswara Bayu Putra Danaya Benny Situmorang Bima Dwi Mardika Bonita Revana Indriani Cahyo Adi Nugroho Cayla Salsa Raya Christophorus Indra Wahyu Putra Dania Triutami Dewi Puspaningtyas Dhea Puspita Sari Djuni Thamrin Elisa Nabila Putri Elsa Anggraeni Piliyanto Fairly Maulana Andhito Putra Faizal Bagasasi Fajarratih, Maya Fajri Fajri Farhan Saputra Fauzi Muhammad Wasil Febi Rahmawati Ganis Aliefiani Mulya Putri Heru Tian Sanjaya Ike Fitriani Indri Restu Gustiani Intan Adilah Nasution Irawan R D Budianto Jasmine Egy Oktavia Rosita Sari Joseph Martinio Jocrien Renwarin Jumawan, Jumawan Kania Rifdah Gunawan Khairani, Nila M. Rafli Hermawan Matdio Siahaan Meifara Hanifa Azzahra Michael Aris Willson Mira Anggaina Mohammad Fahrizal Muhamad Lutfi Maulana muhamad rokib Muhammad Gufron Shaff Muhammad Julda Alhafiz Muhammad Rafly Mutiara Shalsabilla Nazifa Fitri Neng Siti Komariah Nova Astia Ningsih Nurisnaini Putri Nurul Cahyani Puput Vernanda Raffi Eka Nugraha Ramara Deva Raudhatul Hikmah Rizka Rahmah Nabiilah Ryan Ridho Ridwani Silvia Nursafitri Srirahayu Putri Maharani Suci Indah Lestari Tania Septfania Ricki Tegar Setiawan Tiara Putri Fadyanti Vira Anggita Sukma Widya Meliawati Wirawan Widjanarko Wirawan Widjarnarko Y.A. Didik Cahyanto Yayan Hendayana Zahra Aurellia Putri