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All Journal eCo-Buss JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Peradaban Masyarakat (JPM) Journal of Community Dedication Jurnal Visi Manajemen (JVM) JURNAL HANDAYANI PGSD FIP UNIMED Jurnal bintang manajemen Joong-Ki Jurnal Ekonomi Bisnis Digital Joong-Ki
Tika Nirmala Sari
Universitas Potensi Utama
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK)

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Dapatkah Kualitas Produk Menjadi Pertimbangan Dalam Pembelian Smartphone Vivo Tika Nirmala Sari; Wisnu Rayhan Adhitya; Rina Budiarti
JEKKP (Jurnal Ekonomi, Keuangan dan Kebijakan Publik) Vol 5, No 1 (2023): 30 Juli 2023
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/jekkp.v5i1.7461

Abstract

The level of consumer involvement in a product purchase can be influenced by the response of a stimulus or stimulus which is generally based on several factors such as product quality. The purpose of writing this study is to describe consumer perceptions of the quality of Vivo products. This research uses quantitative descriptive analysis methods with a sample of 85 people who are students of the management study program of Universitas Potensi Utama. Data collection techniques in this study with questionnaires presented using Likert Scale. The results of this study show that durability is the quality of Vivo products that are considered the weakest. In terms of features, Vivo cameras are also still considered unable to meet the expectations of respondents. In terms of serviceability, Vivo's repair is considered faster and easier than other products. In terms of aesthetics, Vivo's display of both design and color is considered capable of attracting consumers to buy.
Co-Authors Adhitya, Wisnu Rayhan Adinda Adinda Ananda Fitriani Dewi Ari Prabowo Arif Akbar Lubis Dita Wandini Fitri Yani Imam Munandar Jumeida Simatupang Jumeida Simatupang Parhusip, Austin Alexander Ridho Gilang Adiko Rina Budiarti Rina Budiarti Santi Rizki Siregar, Ratih Anggraini Siti Aisyah Taufik Risal Taufiq Risal Taufiq Risal Taufiq Risal Winda Bella Syafira Wisnu Rayhan Adithya Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan Yuli Arnida Pohan