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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi Professional : Jurnal Komunikasi dan Administrasi Publik JRK (Jurnal Riset Komunikasi) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business Sospol : Jurnal Sosial Politik Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian LINIMASA: JURNAL ILMU KOMUNIKASI DIALEKTIKA Avant Garde Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Charity : Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Daengku: Journal of Humanities and Social Sciences Innovation INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Scriptura : Jurnal Ilmiah Media Nusantara Jurnal Spektrum Komunikasi
Ratih Hasanah Sudrajat
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

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Pengaruh Kampanye Public Relations #SegarTanpaKhawatir di Instagram terhadap Brand Awareness Esteh Indonesia Farisa Dea; Ratih Hasanah Sudrajat; Haris Annisari Indah Nur Rochimah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3836

Abstract

The circulation of the issue of sugar in Esteh Indonesia's drinks requires it to move quickly to present the latest innovations, namely the sugar level or level of sweetness in drinks that can be adjusted to its consumers. This innovation was introduced through the #SegarTanpaKhawatir public relations campaign which was uploaded on Esteh Indonesia's Instagram account. The purpose of this study was to measure how much influence the #SegarTanpaKhawatir public relations campaign on Instagram had on Esteh Indonesia's brand awareness. This study uses a descriptive quantitative approach with data collection techniques through online questionnaires. The sample technique used was purposive sampling and produced 400 respondents who were a group of young adults with an age range of 15-29 years and were aware of the #SegarTanpaKhawatir public relations campaign on Instagram. The results of the study show that the #SegarTanpaKhawatir public relations campaign has a positive influence on Esteh Indonesia's brand awareness with a moderate level of relationship. This study found that Esteh Indonesia's brand awareness was still at the level of brand recall. So, through these findings, it is hoped that Esteh Indonesia can further develop its marketing activities so that it becomes a top of mind product in its category.
Analisis Konten Aktivitas Corporate Social Responsibility Kampanye Goals pada Website MNC Peduli Nunki Imtinan Valentina; Ratih Hasanah Sudrajat
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3835

Abstract

This research was conducted to find out the message of the Goal Campaign's Corporate Social Responsibility (CSR) activities in the form of news published by the MNC Group through the MNC Peduli website. In this study, we analyze news message categories, news message content approaches, and CSR news message values. This research was carried out using qualitative methods and content analysis. The findings from this research are that the message categories used by companies in making CSR news messages are hard news and features. The content approach used in creating MNC Peduli's CSR news messages is a social and spiritual approach. MNC Peduli's CSR news message values have fulfilled the five elements of message values. The conclusion of this study is that MNC Group, through MNC Peduli, publishes messages on Corporate Social Responsibility (CSR) campaign goals in the form of published news quite optimally by using categories, content approaches, and values that are in line with stakeholder.
Co-Authors Afifah Fathia Az Zahra Aiga Diwani Aprilia Dwi Eristiani Arie Prasetio Aryani Septiana Aulia Rizkiyah Fagita Ayub Ilfandy Imran Azalia Hartoputri Cahaya Mustika Pertiwi Cindy Sri Hayati David Anggarda Sampurna Desvia Dwiana Putri Ayuningtias Dina Nur Handayani Dini Salmiyah Farisa Dea Gede Agung Ary Gita Atiko Haris Annisari Indah Nur Rochimah Idola Perdini Putri Ike Herliana Ginting Indah Mestika Jauza Abiyya Mirza Kharisma Nasionalita Maulana Rezi Ramadhana Nabilla Nur Permata Nadya Istighfarina Nadya Oktaviana Neema Aliifah Azzahra Nunki Imtinan Valentina Nurul Hikmah Putri Nabilah Anjani Rd Tasyania Aprielianty M Reni Nuraeni, Reni Setia Indah Setara Bulan Steven Steven Taufiqurrahman Taufiqurrahman Wahyuni Aritonang Wilda Nasution Wildan Alfarizi YUYUN SITI ROHMAH