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Lamhot S.P. Simamora
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Journal : Jurnal Manajemen Indonesia

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RESEARCH ON MOBILE CONSUMER HABIT AND ATTITUDE TOWARDS FEMTOCELL SERVICES Novika Candra Astuti; Lamhot S.P. Simamora
Jurnal Manajemen Indonesia Vol 16 No 1 (2016)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10185.597 KB) | DOI: 10.25124/jmi.v16i1.729

Abstract

Femtocell is the new technology that may offer competitive value to mobile service providers for increasing their market share, retain the consumers and lower the operational cost ini providing the better signal especially inside building (indoor). This study investigate the habit and attitude of mobile consumers int two specific areas in Bandung; Buah Batu Regency and Mitra Dago-Antapani, toward the use of femtocell value and services. This study also considers the marketing implication the success of femtocell deployment in the future
Co-Authors Novika Candra Astuti