Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan REKAYASA UHAMKA Graduate School Thesis Abstract Collection Kontribusia : Research Dissemination for Community Development Jurnal Ilmiah Wahana Pendidikan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Cendikia Pendidikan
Badriyah Badriyah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis

 1 
Pengaruh Electronic Word Of Mouth Dan Persepsi Harga Terhadap Keputusan Pembelian Dalam Membeli Seblak Di Daerah Tirtayasa Badriyah Badriyah; Sukiyah Sukiyah; Siti Mariskah; Riki Gana Suyatna
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.567

Abstract

This study is motivated by the competition of seblak business actors in the Tirtayasa area. This study aims to determine how influential the Electronic Word of Mouth variable is on price perceptions, on purchasing decisions. The population in this study were all buyers who bought Seblak in the Tirtayasa area. The research methodology used quantitative with respondents in this study were the Tirtayasa community, 64 community respondents who had bought Seblak Tirtayasa were obtained. Then the data was obtained using a questionnaire. The results showed that Electronic Word of Mouth (X1) 57.8% has a significant effect on purchasing decisions (Y) 73.4% price perception (X2) 57.8% has a significant effect on purchasing decisions (Y).
Co-Authors Achmad Amzeri Agus Arifandi Amelia Ayu Agustin Dedy Kunhadi Devi Risma Dewita Rahma Yuliana Fahriza Salsabila Putri Fradila Cindi Riawan I Ketut Mahardika Ivana Belda Khudzaifah Nuqia Nafi' Ulya Nur Nyoman Sri Widari Qurrotul Aini Restu Dwi Setiyo Restu Dwi Setiyo Utami Riki Gana Suyatna Singgih Baktiarso Siti Mariskah Sukiyah Sukiyah Wusono Indarto Yayah Atmajawati Zakiya El Firdausi