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All Journal Media Teknik Sipil VA JURNAL PERSPEKTIF BISNIS Jurnal Minds: Manajemen Ide dan Inspirasi Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Indonesia Journal of Halal JURNAL PENDIDIKAN TAMBUSAI axial : jurnal rekayasa dan manajemen konstruksi IJoASER (International Journal on Advanced Science, Education, and Religion) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Stabilita : Jurnal Ilmiah Teknik Sipil Fakultas Teknik Universitas Halu Oleo Kendari Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ar-Ribh Shell Civil Engineering Journal Jurnal Al-Qiyam Jurnal Tana Mana Indonesian Journal of Engineering (IJE) Islamic Economic and Business Journal Florona : Jurnal Ilmiah Kesehatan Jurnal Ekonomika Manajemen Dan Bisnis Room of Civil Society Development JIPM: Jurnal Indragiri Penelitian Multidisiplin Journal of Indonesian Society Empowerment Multidisciplinary Journal of Education, Economic and Culture Indonesian Journal of Community Empowerment Journal of Islamic Economic and Law (JIEL) Room of Civil Social Development Study of Scientific and Behavioral Management (SSBM) Jurnal Ekonomi Akuntansi Manajemen Agribisnis
Ahmad Efendi
SMA Negeri 2 Surakarta
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Journal : Jurnal Ekonomi Akuntansi Manajemen Agribisnis

 1 
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP MINAT MASYARAKAT MENABUNG DI BSI KCP PETTARANI MAKASSAR Trimulato; Wahyu, Febriyani; Efendi, Ahmad
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 1 No 2 (2023): Juli-Desember 2023
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v1i2.197

Abstract

The purpose of this study was to determine the effect between brand image and product quality in increasing people's interest in saving. This study uses quantitative research with a causal associative approach, which aims to determine how the relationship between two or more variables. Sources of data in this study consisted of primary data and secondary data, while the data collection technique used in this study was a questionnaire method distributed via social media. The results of this study are that there is a positive influence between brand image and product quality in increasing people's interest in saving at Indonesian Islamic banks. With a coefficient value of brand image on the intention to save as much as 0.393 and a coefficient value of product quality on the intention to save as much as 0.497. Bank Syariah Indonesia, which is a new bank resulting from the merger of three Islamic banks, must build a positive brand image and must also have good and quality products.
Co-Authors Abdu, Muhammad Abdullah, Wahidah - Abu, Viercha Zulfitri Adin, Adin Agusman Agusman, Agusman Aini Nurul Ainullah, Nur Habsatul Masna Aldha, Sitti Febriyany Alfadlilatul Azza, M. Walad Ali, Badri Ali, Rahmat Anas, M. Khalilurrahman Ardianti, Wa Ode Vicky Arifin, Asriadi Asga, Iin Diana Awaluddin Awaluddin Awaluddin, Rakhmat Azmiyati, Uzlifatul Bahar, Syamsul Bahri Cahya, Irfan Dwi Cahyaning Thias, Tesyia Agustin Choiruddin, Ahmad D, Sitti Febriyany Aldha. Damayanti, Elok Fadel, Muhammad Febriansyah, Arista Wahyu Gaffar, Muhammad Zaril Gunawan, Yazidul Hadjia, Muh. Chaiddir Hamka Hamka, Hamka Hartomi Maulana Herianti, Herianti Idwan, Idwan Idwan, Idwan Jamaal, Rosmah Jamaluddin Majid Jasmin, Jasmin Jeni Wulandari Littaqwa, Lalu Auliya Akraboe Lutfi, Muhtar Makruf, Asmar Maryani, Habibah Maulana Agung Pratama Mediya Destalia Mochammad Imron Awalludin Muin, Rahmawati Mumtaza, Isyraq Ni'mah, Maslindatun Nofri, Okta Nugroho, Muhammad Iqbal Yudha Nur, Ilman Nurjannah Nurjannah Patoni, Isnan Qatrunnada, Laila R. Hadiyansa, Firda Rahman, M. Akil Ravie, Aufa Romy Talanipa, Romy Rumbayan, Hendra Kunrad Susanto Safitri, Inchi Sakinah Saputra, Diman Sari, Eny Maulita Purnama Sasmita, Ila Satrianti, Ana sayfullah, Muh Sayfullah. S, Muh. Sholihah, Nihayatus Sianto, La Simanjuntak, M. Sahban Siradjuddin, Siradjuddin Soebagio Soebagio SR, Hendra Kundrad Sumarsih . . Susanta, I Putu Adi Syafi’i, M Syamnarila, Ayu Putri Syamsul Bahri Takwa, Iman Tawwab, M. Abdut Trimulato Vera Anitra Verdin, Verdin Wadjdi, M. Farid Wahyu, Febriyani Widiyanti, Astrini Wulandari, Putu Irma Zandy Pratama Zain zulfa, indana