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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal ASET (Akuntansi Riset) Kompartemen : Jurnal Ilmiah Akuntansi Jurnal Pengabdian Masyarakat Karya Husada (JPMKH) Jurnal Fokus Manajemen Bisnis Community Empowerment Buletin Abdi Masyarakat (BAM) Borobudur Management Review Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium
Friztina Anisa
Universitas Muhammadiyah Magelang, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : Kompartemen : Jurnal Ilmiah Akuntansi

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Analisis Pemanfaatan Social Commerce bagi UMKM: Anteseden dan Konsekuen Anissa Hakim Purwantini; Friztina Anisa
Kompartemen : Jurnal Ilmiah Akuntansi KOMPARTEMEN, Vol. 16 No.1, March 2018
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/kompartemen.v16i1.2413

Abstract

The purpose of this study is to investigate factors that influence social media usage among small and medium enterprises (SMEs) and the impact on financial and non-financial performance. Convenience sampling was used to collect data. The respondent in this study are owner of SME that use facebook and instagram on their business activities. Based on SEM-PLS analysis, this study revealed that interactivity, cost effectiveness, and trust was identified as factors that motivate the usage social media. Meanwhile, compatibility has no significant effect on social media usage. Social media usage has a strong positive impact on financial performance (sales) and non-financial performance of SMEs in terms of customer service, internal operations, and marketing. In addition, this study indicate that social media usage has no positive effects on perceived impact on innovation.Keywords: social media, SME, performance, inovation,social commerce
Co-Authors Anindita Lintang Damayanti Geraldine Arumsari Okta Irmawati Ayudya Windhiasani Handarini Azalia Azalia Decka Ari Rahmadhanty Doni Agung Cahyono Eliza Febriyani Erick Prafitra Aldiki Erika Putri Leni Islamiati Luk Luk Atul Hidayati Melati Kusumaning Tyas Muhammad Habib Alfarizqi Narindra Cahya Kusuma Ratri Novia Dwi Rahmasari Purwantini, Anissa Hakim Robiul Fitri Masithoh Septi Wibowo Shylvia Ratna Dewi Siti Nurul Iftitah Tuturo Swasono Upik Milenia Jamin Zaki Fu'adi