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Hendro Ekwarso
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Journal : Estungkara: Jurnal Pengabdian Pendidikan Sejarah

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Strategi Reseller dalam Meningkatkan Penjualan Produk Pengkilap Mobil/Motor yang Diproduksi oleh Inkubator Bisnis Graphene Guard di Universitas Riau Amri, Amun; Reni Yenti, Silvia; Heltina, Desi; Herman, Syamsu; Aziz, Azridjal; Nadhifah, Evi; Ekwarso, Hendro
Estungkara: Jurnal Pengabdian Pendidikan Sejarah Vol. 2 No. 2 (2023): Jurnal Pengabdian Masyarakat
Publisher : Pendidikan Sejarah FKIP Universitas JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/est.v2i2.29149

Abstract

Efforts to increase sales of car/motorcycle polish products have been carried out by the Graphene Guard business incubator. This product is a downstream research result of lecturer/researcher at the Faculty of Engineering, Riau University. As a new product and not yet known to the public, special strategies are needed to increase sales. In the initial stage, an online and offline sales strategy was carried out, but apparently it did not show encouraging results even though promotions had been carried out. It was felt that a reseller strategy needed to be implemented. The reseller strategy, especially offline resellers, was addressed to the students at Riau University with attractive prices and bonuses. This strategy generated significant sales in a relatively short time. The phenomenon where offline reseller sales results were very different from conventional sales strategies reflecting the changes in consumer behavior and increasingly complex market dynamics. Reseller marketing strategies, especially when carried out by individuals or small groups, often conveyed a strong sense of personalization and trust. In this strategy, focus was given to product advantages, customer testimonials, and real interactions. This created high levels of trust in consumers, and allowed them to feel confident in purchasing the product. This strategy can be a valuable experience for marketing of new products.
Co-Authors ', Erianto ', Eriyati ', Mardiana ', Taryono Aditya Hardi Guntara Afdia Yulesti Ali Djamhuri Almasdi Syahza Amun Amri Anak Agung Istri Sri Wiadnyani Arifudin arifudin Arista, Syaidini Atikah, Fikriyyah Atiton Martwo Putra Atrio Andika Aulia Yuhani Aysa Indah Bahri Azhari Azridjal Aziz Budijono, Budijono Chandra, Doni Wijaya Dahlan Tampubolon Daniyah, Rizka Darma, Aldho Setya Datia Dwi Putri Dedi Arianto Desi Heltina Deva Deva Dinda Ulfa Fazira Dio Prahmana Diyana, Roza Ega Armando Joyo Winarno Elianora - Erfianda, Jessica Eriyati - Evi Nadhifah Fadhillah, Muhammad Arif fakhri Farhan Ghafara Fauzan Damansyara Fayolla Octa Riwandi Feryan Zaifi Fidela Raniah Sawity Fitri Qolbina Ghadhidha Salsabila Gussyafri Hermansyah Hermansyah Hilmah, Zuryani Hutasoit, Anastasya Juandi Juandi KEMAL KEMAL Kezia Mayindah Lapeti Sari Layungsari, Indah Lisa Suryani Mairisa ' Maulana, Zikri Ahmad Melda Fitria, Melda Muhammad Choirul Amin Muhammad Ruhan Faren Nani Jayanti Nobel Aqualdo Novia Dwi Ramadhani Putri Asrina, Putri Putri, Amelia Putri, Vivian Rahmatika Febrianty Rahmawati, Kiki Rahmita Handayani Rany, Novita Reni Yenti, Silvia Ridho Dwianto Rika Rivana Risanto, Joko Riski Candra Rita Yani Iyan Romi Kurniadi Silvia Reni Yenti Silvieni Girsang Sisca Hermayeni Sutrisno ' Syah, Erzan Syamsu Herman Syapsan Syapsan Taryono ' Taryono, Taryono Tengku Emrinaldi Tharra Amalia Tira Nadia Ufira Isbah Wahyu Hamidi William Silitonga Wilson, Aria Wulandari, Tiara Yoga Efendi Yolanda Fisca Jonna Yosua N. Sitanggang Yuliana Sukma Rahayu Yurizal, Wenda Yusbar Yusuf Yusri Yusri Zulkifli Nurdin