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Budi Handoyo
Universitas Negeri Malang
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Journal : Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP)

 1 
THE IMPACT OF THE COVID-19 PANDEMIC ON THE TOURISM SECTOR (CASE STUDY: SIDOLUHUR COFFEE BUNKER EDUCATIONAL TOUR) Maulidya Nur Aini; Budi Handoyo; Yuswanti Ariani Wirahayu; Tuti Mutia
Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Vol. 3 No. 9 (2023)
Publisher : Universitas Negeri Malang

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Abstract

Abstract The global pandemic caused by the novel coronavirus (Covid-19) has had a profound impact on the economic sector, particularly in the tourism industry. This study aims to evaluate the effects of the pandemic and analyze communication strategies for the Sido Luhur Coffee Bunker Education attraction during the Covid-19 pandemic. The research employs a case study methodology, gathering data through a literature review, observation, documentation, and interviews with business stakeholders. The findings indicate that the Covid-19 pandemic led to a reduction in visitor numbers and a decline in revenue. To navigate the challenges posed by the pandemic, tourism managers implemented several marketing strategies. (1) The establishment of a tourist environment in accordance with the Sapta Pesona guidelines, (2) The enhancement of tourism facilities at the site, (3) The reduction of admission prices, (4) The avoidance of an increase in employee numbers, (5) The assurance of visitor safety during the pandemic through offline marketing, and (6) The utilization of online marketing.
Co-Authors Aatuti, Ike Sari Ach. Amirudin Achmad Amirudin AGUS HARIANTO Alfa Risma Purwita Alfyananda Kurnia Putra Alif Reza Nurhadi Andri Estining Sejati Ardyanto Tanjung Arisona, Risma Dwi Arum, Tirta Puspa Aspiansyah, Aspiansyah Asy’ari Aulia Nindy Fadila Gastama Ayu, Yasmin Fajar Putri Ayuningtyas, Dian Azni Fajrilia Azni Fajrilia Bayu Wijayanto Buana, Randy Tirto Chairunnisa, Nabila Nirwasita Dembereldorj, Uuriintuya Diky Al Khalidy Dwiyono Hari Utomo Dya Wahyu Kusumaningtyas Dzulqornain AS, Awib Muhtar Erick, Benni Fadhila Sidiq Permana Fadlan, Muhammad Sainul Fadlan Fajeri, Fajeri Fajrilia, Azni Fatiya Rosyida Fatiya Rosyida, Fatiya Ferdikaandin, Dede Fika Damayanti Fiqih Ainal Farah Fisa, Triansyah Hadi Soekamto Hartono, Rudi Hendri Purwito Husamuddin MZ I Komang Astina I Nyoman Ruja Ibrahim Ida Kurniawati idin, Juna idin, Juna Ike Sari Astuti Ilzam, Moch Ilzam Imam Arifa’illah Syaiful Huda Indriyani Rachman Kholifah, Evalia Nurul Khusnaini, Alfan Kristanti, Queentasya Vanti Dian Kusuma, Ari Pradipta Lathifah Dewi Humairo Listyo Yudha Irawan Maharani Insani Lukman Manek, Agustinus Hale Masruroh, Heni Maulidian, Muhammad Okta Ridha Maulidya Nur Aini Maulidya Nur Aini Meilana, Lisa Nikita Monassa, Indhit Indari Mubarok, Robby Anzilni Muhammad Naufal Islam Muhammad Rafi Attamimi Munajat, Cecep Murae, Fumitoshi Ningsih, Adi Tia Nur Aini Nurani, Mentari Pradi Galih Nurhasanah Nurhasanah Nurul Miftakhul Jannah Nuryuliani, Dwi Oktaviani Adhi Suciptaningsih Permita Luana Diyah Syaibana Pramesti, Widyana Purnomo, Tegar Anak Purwa Sasmita Rahayu Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Denok Pangestudika Arum Rahma, Ida Ramadhani Lausi Mkumbachi Ramli Ramli Rashid, Salman Razqyan Mas Bimatyugra Jati Rimayanti, Ika Nova Risa Septyana Salmayda, Salmayda Salsabila Firdausi Nuzula Sari Yulis Sarifah Nur Isra Jairina, Sarifah Nur Isra Satti Wagistina Siska Mandalia Soelistijo, Djoko Sri Dwi Friwarti, Sri Dwi Sudarman Sudarman Sugeng Utaya Sujiono Sujiono Sumardi Efendi Sumarmi Syafril Syafril Syamsul Bachri Syamsul Bachri Tria Arta Violina Tuti Mutia Wahyuningsih, Niken Waldati Bariroh Waode Yunia Silviariza Widiyanti, Zahra Widyana Pramesti Wijayanti, Friska Yuli Wolfgang Asindo Seran Yuli Yana Yuni Kartika Sita Dewi Yusuf Suharto Yuswanti Ariani Wirahayu Zakiy, Wildan Wilujeng Zulfa, Alfiatus