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Juliana Juliana
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Journal : SEIKO : Journal of Management

 1 
Marketplace Mapping Positioning Analysis Based On Consumer Perception In The City Of Bandung Arifin Djakasaputra; Juliana Juliana
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.4186

Abstract

The research aims to determine the position and factors that influence marketplace mapping based on consumer perceptions in the city of Bandung. The research method is descriptive. Respondents totaled 137 people, who were determined by non-probability sample (based on purposive assessment) and spread across the city of Bandung. Data were analyzed using multidimensional scaling which analyzed 5 marketplaces, 7 attributes and 15 indicators. The results of the study show that the first position of the marketplace is based on the attributes: 1) ease of use, 2) information quality, 3) consumer service, 4) web/application design, 5) process controllability, 6) outcome quality and 7) price is occupied by Sociolla, followed by Tokopedia, Zalora, Lazada and Elevania with eculidean distance. Keywords: Marketplaces, Position maps, multidimensional scaling, Consumers, Perception.
Co-Authors A. Jajang W. Mahri Ade Muharam Adrian Hamzah Adrian S Pane Agustriyono Ibrahim Ahmad Shirotol Ahmad Taufiq Harahap Ajmain Ajmain Albert Wijaya Ali Djamhuri Alinna Alinna Alya Putri Agustina Amelda Pramezwary Amelia Naim Indrajaya Andrianus Winata Ali Aqsha Almadinah Arifin Djakasaputra Asrul Asrul Aulia Permata Pohan Ayie Davila Lubis Bagus Feri Sumantri Bedriati Ibrahim Beni Junedi Bunari Bunari Bunga Lestari Candra Setianto Catherine Natalie Citra Panigoro Darinda Sofia Tanjung Dea Kamelia Putri Deng Hongguang Deprizon Deprizon Devi Risma Devi Yasmin Dewi Driyani Diena Mutiara Lemy Djakasaputra, Arifin Dwi Marlina Dwika Aulia Fitrah Panjaitan Eddy Noviana Edward Harnjo Elisnawati Harun Ewin Kasiati Fachrurazi Febi Adela Fikri Ardani Gaol, Rumiris Lumban Gerri Syahrial HALIMATUS SA’DIAH SA’DIAH Hanisah Hanisah Helmin Dupamana Hendrik David Julianus Borolla Heryudi Heryudi HUSNUL KHOTIMAH Inayah Inayah Indah Siti Aulya Ira Suryani Jabbar Sabil Jenti Mariani Hutasoit Jesi Alexander Alim Johan Jang Kalista Moolulungo Kamaruddin Kamaruddin Kesi Kesi Khairunnisya Khairunnisya Mauliana Mauliana Maya Dwi Utari Meriyanti Muharam Mikhael Rajustinus Ginting Muchtar Ahmad Muhamad Reda Muhammad Rizq Gobel Mulis Mulis Nada Syiva Salsabila Nadia Haviza Purba Naina Idma Siregar Nazirah Al Zany Neni Triana M. Ngatno Sahputra Nikira Nikira Ninta Katharina Nirmala Nurdiandani Noor Ai`in Nopita Eli Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Nur Afit Azizah Nurbaiti Nurbaiti Nuri Khoiriah Oktafalia Marisa Pebrijah Nasution Purba, Edy Marjuang Purnamawati Purnamawati Putri Pithaloka Kennedy Putri Sari Ayu Rahmat Hidayat Thalib Rahmawati Rahmawati Raja Siregar Refliyanto Djalilu Resya Dwi Marselina Rina Ningdayati Ropi Marlina Rudy Eddywidjaja Rully Tuiyo Sabrina O Sihombing sakban sakban Santika Della Risdianti Putri Silaban, Patri Siti Khotijah Siti Mardiana Siti Nurmawan Sinaga Situmorang, Jimmy Muller Hasoloan Sri Aprianti Tarigan Sri Indah Ayu Pertama Sari Sri Mardiyati Sri Murtiana Sundari, Sri Syahrilfuddin Syahrilfuddin Syamsuddin Syamsuddin Tegar Adit Tiawan Theng, Bestadrian Prawiro Tia Salsabilla Tina Linda Ulfah Lainun Bokings Ulfiana Hanifah Umrah Umrah Utami, Suci Aprilliani Valen Avelina Vicky Leonarto Widia Astuti Wismanto Wismanto Wisnu Yuwono Wusono Indarto Yulita Fairina Susanti Yuni Afriani Yuniarti Koniyo Zubair Y Supu