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All Journal MIX : Jurnal Ilmiah Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Referensi : Jurnal Ilmu Manajemen dan Akuntansi Develop Jurnal Tabarru': Islamic Banking and Finance Jurnal Intake : Jurnal Penelitian Ilmu Teknik dan Terapan Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ilmiah Edunomika (JIE) Creative Research Management Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung ARSY : Jurnal Aplikasi Riset kepada Masyarakat EkoBis: Jurnal Ekonomi & Bisnis Jurnal Pengabdian Masyarakat Indonesia Bharanomics Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) AKM: Aksi Kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services Formosa Journal of Multidisciplinary Research (FJMR) Media Bina Ilmiah Indonesian Journal of Management Science Journal of Economic Education and Entrepreneurship Studies Community Service Journal Of Economic Education Nomico Dharma: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Atestasi : Jurnal Ilmiah Akuntansi
Juliani Pudjowati
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Mantik

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The Influence of Market Prices, Income, and Tastes on Demand for Fashion Products in the Virtual Market on the Shopee Application Juliani Pudjowati; Susi Tri Wahyuni; Siti Nurul Asyiyah; Mas’adah Mas’adah
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.3925

Abstract

This study aims to find out "The Influence of Market Prices, Income, and Tastes both partially and simultaneously on the Demand for Fashion Products in The Virtual Market on Shopee Applications". The sample of this study is a Student of Development Economics of Bhayangkara University Surabaya. Sampling techniques are performed using saturated sampling techniques. This data test uses normalias test, reliability test, and validity test, multiple linear regression test, F Test, T Test, R Square Test, and Dominant Test. The results of this study show that variable market prices, income, and tastes positively and significantly affect the demand for fashion products. Among the variables of market prices, income, and tastes, the dominant variable towards the demand for fashion products in the virtual market on the Shopee App is the variable tastes.
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