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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan

Adil Fadillah

STIE Kesatuan

Author-ID : 262606

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Personal Selling Dan Sales Promotion Terhadap Keputusan Pembelian Purnama, Denta; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Personal selling is a direct two way promotion considered more effective in product distribution, as for the final result of a promotion is product sales. Sales promotion is a direct persuasion offering incentives or extra values aimed at creating immediate sales. Purchasing decisions is a buyerâ€™s last step to decide his or her choice to either finally purchase or not the promoted product. We used primary data in this researh. Samples are collected using Slovinâ€™s formula. Data calculation and analysis are using SPSS, multiple linear regression and correlation. The calculation resulted a coefficient for variable X1 for the amount of =0,555. This means that for every 1 point increase in Personal selling will decrease purchasing decision for 0,555 point. While the coefficient for variable X2 is = 0,426, which means that for every 1 point increase in sales promotion will decrease purchasing decision for 0,426 point.

Pengaruh Lingkungan Sosial, Kepercayaan Merek, dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus pada pengguna iPhone di Kota Bogor) Fadillah, Adil; Tifani, Novia
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 1 (2018): JIMKES Edisi April 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The purpose of this study were (1) to determine the influence of social environment on purchasing decisions of iPhone, (2) to determine the effect confidence brand on purchase decisions of iPhone users,(3) to determine the effect of brand image to purchasing decisions of iPhone (4) to determine the influence of social environment, brand trust and brand image altogether on purchasing decisions of iPhone. The respondents in this research were 100 respondents, taken from the iPhone smartphone users in the city of Bogor and the campus STIE Kesatuan. The data were then processed using SPSS, 2016. From the analysis conducted, following results were obtained; (1) The social environment has a positive influence on purchase decisions resulted in a coefficient of 0.056 and a significance value of 0.247. (2) Trust brand has a positive influence on purchase decisions resulted in a coefficient of 0.257 and a significance value of 0.004. (3) The influence of brand image has a positive influence on purchase decisions resulted in a coefficient of 0.251 and a significance value of 0.002. (4) Social Environment, Brand Trust and Brand altogether have positive influence and significance on purchasing decisions of iPhone smartphones with significant value 0,000. Detreminasinya coefficient value of 0.369 indicates that 36.9% Social Environment variables, Brand Trust and Brand Purchase Decisions influencing variables, whereas for 63.1% explained by other variables not examined in this study

Pengaruh Desain Eksterior, Desain Interior, dan Suasana Toko Terhadap Kepuasan Pelanggan Giant Express Sindang Barang Mulyana, Muhamad; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The exterior design of a building is part of the physical facilities that have a role in providing location and attracting consumers to come. It is instrumental in communicating information about what is in the building as well as establishing permanent advertisement for the consumer on overall image of a retail appearance. It is necessary to maintain the balance of the image formed on the outside of the building. Some components that can be defined for the interior are the aesthetics and design space. The purpose of doing this study is to determine the extent of the influence of Exterior Design, Interior Design and Atmosphere Store for Customer Satisfaction. Customer satisfaction means that the customers must have what they really want (want), when (when), and how they acquire it. This study uses a quantitative research approach, and the data are collected by setting the first draft as the variables associated derived from existing theories obtained by researchers and use questionnaires to measure variables. Survey method used for the sampling of the population and questionnaires as main data collection instrument. SPSS is used to analyze the descriptive statistics. The result shows that exterior design has a significance impact on customer satisfaction. The interior design has an influence on customer satisfaction. The atmosphere of the store has an influence on customer satisfaction, with the regression equation is Y (16 249) = X1 (0086) + X2 (-0048) + X3 (0665).

Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Polis Asuransi Manulife Financial Cabang Bogor Fadillah, Adil; Meinar, Ratna
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.037 KB)

Brand image is one of the most important parts of a product. Brand image could be an added value for the company's products because it means the brand leaves a certain meaning to be memorized by the consumers. A brand image also hase meanings, forms and means different things to each of its peers. Success in building a strong brand will be created if the elements of the marketing strategy can be met, especially in terms of quality of service marketing. Quality customer service is important so that companies can continue to survive in the competition. Sales marketing is the cornerstone of the company's key to the success of the company. If the company wants to go forward, it should be able to create a powerful marketing force, resourceful and able to compete with the sales of other companies.Influence of brand image and quality of service Manulife Financial insurance policy against the customer's purchase decision explained by the multiple regression model Y = 3.317 + 0.406 X1 + 0.406 X2. The regression model explained that if the influence of brand image variables and quality of service were ignored, the average customer purchase decision variable is estimated at 3,315. If it is not affected by the variable quality of service, then the average customer purchase decision variable is estimated to reach 3.723 for each increase of 1 unit of brand image variables. If it is not influenced by brand image variables alone, the average customer purchase decision variables with each estimated to reach 3.723 for every 1 unit increase in the variable quality of service. Brand image variables and quality of service simultaneously gives the total effect of 73.4% based on the coefficient of determination. Other variables not included in this study effect of 26.6%. Evaluation results from these studies show that the measures undertaken by the insurance company Manulife Financial is to discovery good brand image and provide quality service, such measures will create an insurance policy purchase decision process.

Pengaruh Pengetahuan Merek, Asosiasi Merek, Dan Reputasi Merek, Terhadap Keputusan Pembelian (Studi Kasus Pada Sepatu Vans di Kota bogor). Fauzani M, M Zulfi; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 2 (2019): JIMKES Edisi Agustus 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The number of respondents in this study amounted to 100 respondents taken from consumers who use Vans shoe products and Sneakers Holic in Bogor and the surrounding research data was processed using SPSS version 23. Research methods used is to use quantitative research that places the Product Attributes, Brand Image, And Product Diversification as independent variable and Purchase Intention as a dependent variable. With primary data used is questionnaires distributed to selected respondents and processed the results with statistical calculations. Results Y=16,277 + 0,051 + 0,167 + 0,210 + which in this case means if the Brand Knowledge is 1 (one) then the Buying Decision value will be 0,051. Brand Association is 1 (one) then the Buying Decision will be 0,167. Brand Reputation is 1 (one) then the Buying Decision will be 0,210.

Pengaruh Program Diskon Terhadap Keputusan Pembelian Fadillah, Adil; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

In the implementation of products marketing, a company is usually bound to use marketing concept of product, price, place, and promotion to achieve marketing goal. Promotion supports marketing activities in order that the marketing programs will be able to proceed as expected. The purpose of this study is to determine which types of discount programs implemented by the company, to find out the factors influencing purchase decision by consumers, and to know the effect of discount program on purchasing decision at PT Ramayana Bogor Trade Mall. Data analysis technique used by the author is statistical analysis , i.e. simple linear regression analysis, simple linear correlation coefficient, and hypothesis test. Based on the analysis, itâ€™s gotten simple linear regression equaty. Contant 30,451 states that if there is no discount program, the purchasing decision will be 30,451. Coefficient regression 0,148 states that any additional increase/decrease in discount program for a unit will result an increase/decrease of dependent variable (Y) as high as 0,148, with constant as high as 30,451. The correlation between discount variable and purchasing decision variable counted by using correlation coefficient is o,161 or 1,6%. This shows that there is a very low correlation between discount program and purchasing decision. Based on hypothesis test, t-statistics obtained from t-table is 1,695, while t-table is 1,645. Therefore, t-statistics > t-table (1,695 > 1,645 at Î± = 0,05), with the result that Ho is refused and H1 is accepted. Thereby discount program influences purchasing decision insignificantly. Significance level of correlation coefficient yields figure 0,110. Because of probability is above 0,05, the correlation between discount program and purchasing decision is not significant. Itâ€™s found out that r-square coefficient is 0,026 or 2,6%, the rest is 97,4%, due to other causes which are not observed by the author. It shows that there is low correlation between discount variable and purchasing decision. Based on this analysis it can be concluded that discount program has no significant correlation toward purchasing decision. Keywords:discount program; purchasing decision

Pengaruh Komunitas Pengguna Terhadap Loyalitas Pelanggan Studi Kasus Pada Pengguna Sepeda Motor Honda Tiger Supardi, Frans; Fadillah, Adil; Hakim, Lukmanul
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Community is the right thing to deal with competitors, especially competitors that produce similar products. Through the community, the company will get the informations about complaints and consumer expectations.The community also can create emotional bonds and functional for their products, so customers will be customers who recommend products and company will defend the company's products even deaths (customer advocate). By utilizing a community, the company is expected to create customer loyalty that will impact on increasing sales volume and increased profits (earnings) of the company. Due to the company creates loyal customers is the primary mission to bring stability to earnings. If the company is able to create customer loyalty in its consumers, then it is likely to win the competition is open. Companies must be able to meet the anxieties and dreams of their customers to create customer loyalty, and the most minimal cost option is through the community. This study aims to determine how the responses of honda tiger motorcycle users who are members of the community. To find out how the level of customer loyalty on the honda tiger motorcycle users. To find out how the community influences on customer loyalty Tiger Honda motorcycle products. The results of the analysis of community influence on customer loyalty derived regression equation Y = 8.597 + 0.749 X, can be interpreted that, if the value is 1 then the community will increase customer loyalty by 0.749, or in other words it can be concluded that the loyalty of Honda motorcycles tiger at the moment is 8.597. the calculated value of the correlation coefficient of 0.687 is obtained which means that there is a significant relationship with the closeness of the relationship between the strong and positive community on customer loyalty. the results obtained from the coefficient of determination 0.472, which means that the community has a contribution of 47.2% in creating customer loyalty, and the rest is influenced by other factors. Keywords: Customer Loyalty, Users Community

Pengaruh Kualitas dan Diferensiasi Produk Terhadap Loyalitas Pelanggan Hanyani, Tania; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The quality of the product is a combination of the properties of the product in use in accordance with customerâ€™s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty. Keywords: Quality Products, Product Differentiation, Customer Loyalty

Pengaruh Citra Merek Dan Kualitas Produk Teh Botol Sosro Terhadap Loyalitas Pelanggan Wijaya, Titus Haryanto; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 1 (2015): JIMKES Edisi April 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i1.811

This research is aimed to find out the influence of brand image toward customer loyalty of Teh Botol Sosro. The data used in this research were primary data. Samples were taken by Slovin fomula. Data processing and data analysis used SPSS program and double regression test.From double regression analysis, show that if brand image is 1 then the customer loyalty will increase 0,922 and ifproduct quality is 1 then the customer loyalty will increase 0,263. The result of correlation coeficient show r = 0,960, it means that there is a significant correlation bemeen brand image and product quality toward customer loyalty. The result of determination coeficient analysis show that brand image and product quality contributes 92,3% to customer loyalty and the other 7,7% is determined by otherfactors. Keywords : Brand Image, Product Quality, Customer Loyalty

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN Fadillah, Adil; Koyum, Koyum
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 2 (2015): JIMKES Edisi Agustus 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i2.824

The main purpose of the research is to measure how big the influence of product quality and brand image on customer loyality for Starbucks. The variable that researcher used on this research are independent variable which is product quality that consist of Performance, feature, reliability, conformance, durability, ability, esthetic and fit and finish while Brand image consist of power, uniqueness and favorable. For attached variable are customer loyality. Analytical method that researcher used are SPSS version 20 with the quisioner spread of 100 respondent at Starbucks Mall Botani Square Bogor. The result of the research shown that product quality and brand image significantly influenced customer loyalty. Key Word: Product Quality, Brand Image, Customers loyalty.

Co-Authors A.A. Ketut Agung Cahyawan W Apriany, Ade Bintang Sahala Marpaung Budi Setiawan Dina, Hani Maulida Rangga Elsiana, Elsiana Erliyantina, Mutiara Fauzani M, M Zulfi Gen Gen Gendalasari Iriyadi Iriyadi Koyum, Koyum Larasati, Dhiya Riska Lisa Charisa Maryana, Hesti Meinar, Ratna Mekaniwati, Ani Mulyana, Muhamad Mumuh Mulyana Permana, Yudi Purnama, Denta Rainanto, Bambang Hengky Rini Syarif Said, Jamaliah Saputri, Eka Nur Sari, Ervina Indria Septiani, Murti Stefani, Stefani Sulastri, Nurfadillah Sulistiono Sultonia, Siti Supardi, Frans Tania Hanyani Tantonio, Michael Claudius Tarwiyah, Reza Fitria Tifani, Novia Wijaya, Titus Haryanto Zulkarnain, Pingky Dezar

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