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All Journal Jurnal Pendidikan Jasmani Jurnal Ilmu Teknik Jurnal Optimasi Sistem Industri IJFAC (Indonesian Journal of Fundamental and Applied Chemistry) Edu Geography International Journal of Artificial Intelligence Research Jurnal Penelitian Sains Sainmatika: Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam Jurnal Energi dan Lingkungan (Enerlink) Jurnal Kesehatan ALKIMIA : Jurnal Ilmu Kimia dan Terapan Jurnal Prima Medika Sains Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Teknologi Informasi dan Komunikasi Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Ekonomi dan Manajemen Jurnal Kesehatan Tambusai International Journal of Business, Law, and Education Almufi Jurnal Pengabdian kepada Masyarakat BIOVALENTIA: Biological Research Journal Indonesian Journal of Multidisciplinary Science Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Economic Reviews Journal Jendela ASWAJA Prosiding University Research Colloquium Jurnal Pendidikan Geosfer SWARNA: Jurnal Pengabdian Kepada Masyarakat JURNAL REKAYASA KIMIA & LINGKUNGAN Jurnal Penelitian Keperawatan Journal Social Civilecial Journal of Environmental and Science Education Al-Imtaz: Jurnal Keilmuan Ushuluddin
Muhammad Faizal
Universitas Bakrie
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Journal : Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)

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THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z Rahmat, Aldi; Hery Firdaos, Ikang; Faizal, Muhammad
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3158

Abstract

This research aims to analyze and explain the role of technology and innovation in marketing to Generation Z in Sukabumi. The data of this study is MSMEs in Sukabumi City with a population of 31,926 and the sample used in this study is 100 business actors. web.raosoft.com The method in this study used quantitative research, with a data collection method, namely the distribution of questionnaires through Google Forms in the form of statements to respondents and interviews. The analysis method in this study explains that the role of technology and innovation has a positive and significant impact in increasing curiosity in Generation Z, with an impact of 61.2% while other variables influence 38.8%.
THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z Rahmat, Aldi; Hery Firdaos, Ikang; Faizal, Muhammad
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3158

Abstract

This research aims to analyze and explain the role of technology and innovation in marketing to Generation Z in Sukabumi. The data of this study is MSMEs in Sukabumi City with a population of 31,926 and the sample used in this study is 100 business actors. web.raosoft.com The method in this study used quantitative research, with a data collection method, namely the distribution of questionnaires through Google Forms in the form of statements to respondents and interviews. The analysis method in this study explains that the role of technology and innovation has a positive and significant impact in increasing curiosity in Generation Z, with an impact of 61.2% while other variables influence 38.8%.
Co-Authors Aa Zezen Zaenal Abidin, Aa Zezen Zaenal Abidin, Aa Zezen Zenal Adipati Napoleon Ahmad Zamakhsari, Ahmad Amelia Sri Kusuma Dewi, Amelia Sri Kusuma Amelia, Delvi Audry Andaniari, Putu Linda Anggraini, Rima Berti Aprianti, Tine Ariyanti, Ratna Dewi Asmara, Andani Aulia, Regita Faza Auliani, Bulan Azizah, Farinda Hauna Carkiman, Carkiman David Bahrin Dedi Rohendi Dewi Gunawati Dwi Budi Santoso Dwipayana, Hendra Fakhili Gulo Ferdian, Irwan Fitrializa, Ulfa Fitriana Fitriana Hanifah, Farhah Hasanudin Hasanudin Hery Firdaos, Ikang Hilda Zulkifli Ikhsan, Bintang Alnur Indah Puspita, Indah Ishak, Khodijah Iskandar Othman, Mohd. Fairuz Isnayanti, Hanifah Izzudin, Muhammad Jaya, Hendra Kusuma Kaswandi Kurnia, Dwi Miftha Kusmindari, Christofora Desi Leily Nurul Komariah Mahilda, Sukma Mardalena Mardalena Meilando, Rizky Melyasari, Eliza Meriyani, Depita Mildaeni, Itsna Nurrahma Muhammad Iqbal Harisuddin MUHAMMAD SAID Mursyidi, Wathroh Murti, Sri Djangkung Sumbogo Murti, Sri Djangkung Sumbogo Mustagfiroh, Mustagfiroh Mustari Mustari Nasrullah Nasrullah Natasha, Nara Novia Novia Novia Zalmita Nurhayati Nurhayati Nurjabar, Alifia Nurjannah Nurjannah Permana , Ardi Prabowo, Muhammad Ilham Arief Prayesi, Mutiara Rizki Putra, Imam Gunawan Rahayu, Atika Rahmat, Aldi Ramadan, Wanda rendana, muhammad Ria Komala Rida, Cut Nova Rif'at, Aditya M RIZCITA PRILIA MELVANI Ruhiyat, Ilham Rusnaini Rusnaini Saidina Putri, Nabila Sari, Eva Dwi Kumala Selamat, Muhammad Isa Septa Liana Shadrii, Yushlih Narsil Suhendri Suhendri Suherman, Mela Oktora Susanti, Vina Syahril Hasan - Politeknik Sains dan Teknologi Wiratama Maluku Utara, Syahril Hasan Teguh, Dedi Tjatursari Widiartin Tuty Emilia Agustina Usep Tatang Suryadi, Usep Tatang Yuli Murdianingsih, Yuli