Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Islamic Review : Jurnal Riset dan Kajian Keislaman

DAKWAH ISLAM DAN TANTANGAN MEDIA GLOBAL Mahfudlah Fajrie
Islamic Review: Jurnal Riset dan Kajian Keislaman Vol 2 No 2 (2013): Islamic Review : Jurnal Riset dan Kajian Keislaman
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IPMAFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6.722 KB) | DOI: 10.35878/islamicreview.v2i2.55

Abstract

The present culture in the western world continues to hit the Islamic world through their modern and sophisticated information technology. On the other hand, Islam still stuck to its ethics in propagation activity that refers to the western civilization. The problems of propagation models actually give serious influence to either Islam or the West in particular. Therefore, through this study, it is important for Muslims to determine the strategies, methods and mission plan to anticipate the future globalization challenges. The explanation of this article is supported by propagation model approach used by both the civilizations. The ways for developing missions of propagation in the globalization era, an in-depth and comprehensive concepts and strategies are required. This is through observations based on the needs and conditions of the present societies, establishment of the Khilafah organizations, propagation by revealing the true nature of Islam, re-evaluation of the propagation activities, translating the western works to expand the knowledge and learn the history of Islam as reference material of propagation. Propagation can be used as the system changes of people's lives, politics, economics, culture and law that exist in a society. It also can be used as guidance of life so that people do not lose their idealism.
ANALISIS USES AND GRATIFICATION DALAM MENENTUKAN STRATEGI DAKWAH Mahfudlah Fajrie
Islamic Review: Jurnal Riset dan Kajian Keislaman Vol 4 No 1 (2015): Islamic Review : Jurnal Riset dan Kajian Keislaman
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IPMAFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6.722 KB) | DOI: 10.35878/islamicreview.v4i1.87

Abstract

There are several theories of mass communication, one that needs to be developed in the process of propaganda are the uses and gratification theory (usability and satisfaction). Uses and gratification theory in mass communication is no longer look at the influence of the media on audiences, but what the audience of the media, this theory explains how individuals use mass communication to meet their needs. So audiences active against the media because of necessity. Audiences use media to fulfill expectations, and active audiences to select media and media content to satisfy his needs. So a good strategy and effective propaganda is to determine the use and selection of media to be used as well as propaganda material appropriate suit the needs of the community because the community uses and gratification theory or audiences which will determine the positive or not the propagation is done.