Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Madani : Indonesian Journal of Civil Society

Peningkatan Kapasitas Penjualan Pada Kader Pemberdayaan Masyarakat Desa Melalui Pelatihan Pemasaran Digital Ummi Athiyah; Shintia Dwi Alika; Atika Ratna Dewi; Muhammad Quthb Habiburrahman; Oktavia Jazilatus Sa’adah; Arif Wirawan Muhammad
Madani : Indonesian Journal of Civil Society Vol. 6 No. 2 (2024): Madani : Agustus 2024
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v6i2.2193

Abstract

Empowering rural communities is essential for sustainable development, especially in the economic sector. This community service program aims to increase the sales capacity of the Sunyalangu Village Community Empowerment Cadres (KPMD) through digital marketing training. The main problems include simple packaging, conventional marketing methods, and poor business management practices. This program uses a community service method, Service Learning (SL), which involves practical steps such as product packaging training and digital marketing strategy workshops. This project significantly improved participants' skills in using sealer machines and promoting products online, especially on platforms like Shopee. The method of implementing strategic digital marketing communication training was carried out with a structured and interactive approach over two meetings. The results showed the importance of digital literacy in rural areas to achieve maximum business potential and improve economic sustainability. This training has successfully introduced participants to the world of online trading and provided them with practical skills in utilizing digital platforms to market processed products from the community.
Peningkatan Kapasitas Penjualan Pada Kader Pemberdayaan Masyarakat Desa Melalui Pelatihan Pemasaran Digital Athiyah, Ummi; Alika, Shintia Dwi; Dewi, Atika Ratna; Habiburrahman, Muhammad Quthb; Sa’adah, Oktavia Jazilatus; Arif Wirawan Muhammad
Madani : Indonesian Journal of Civil Society Vol. 6 No. 2 (2024): Madani : Agustus 2024
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v6i2.2193

Abstract

Empowering rural communities is essential for sustainable development, especially in the economic sector. This community service program aims to increase the sales capacity of the Sunyalangu Village Community Empowerment Cadres (KPMD) through digital marketing training. The main problems include simple packaging, conventional marketing methods, and poor business management practices. This program uses a community service method, Service Learning (SL), which involves practical steps such as product packaging training and digital marketing strategy workshops. This project significantly improved participants' skills in using sealer machines and promoting products online, especially on platforms like Shopee. The method of implementing strategic digital marketing communication training was carried out with a structured and interactive approach over two meetings. The results showed the importance of digital literacy in rural areas to achieve maximum business potential and improve economic sustainability. This training has successfully introduced participants to the world of online trading and provided them with practical skills in utilizing digital platforms to market processed products from the community.
Co-Authors Adam Ikbal Perdana Adela Putri Handayani Aditya Dwi Putro Aditya Dwi Putro Wicaksono Adytia Abi Restianto Agus Priyanto Agustyawan, Arif Ahmad Muslih Syafi'i Al Fachri, Moh. Aminullah Alam Patria Utama Alameka, Faza Alifta Salma Shafira Alika, Shintia Dwi Amalia, Hasna Shafa Andreas Rony Wijaya Arif Wirawan Muhammad Arif Wirawan Muhammad Arnelka Hananta Atika Ratna Dewi Azhari, Ahmad Dwi Setiawan, Brandon Elisabeth Angeline Wilhelmina Bakowatun Erlina Marfianti, Erlina Faisal Dharma Adhinata Faiz Rizky Fahlevi Felia Citra Dwiyani Putri Rosyadi Firda Millennianita Firda Millennianita Habiburrahman, Muhammad Quthb Hafidz Daffa Hekmatyar Hasan Nizar Hikmah Quddustiani Hulqi, Filfimo Yulfiz Ahsanul Irmayatul Hikmah Ismail , Moh Izzati Muhimmah Jannah , Uzlifatul Juvandio Aufaresa Kholidiyah Masykuroh Luthfi Rakan Nabila Made Riza Kartika Maya Nurachmawati Adiningtias Moh. Aminullah Al Fachri Muhammad Alvi Awliya Muhammad Nur Faiz Muhammad Nur Faiz Muhammad Quthb Habiburrahman Muhammad Yusril Aldean Naden, Yoga Nikmatul Khayati Novanda Alim Setya Nugraha Novantri Prasetya Putra Novian Adi Prasetyo Oktavia Jazilatus Sa’adah Pangestu, Happy Gery Puguh Ika Listyorini Rafian Ramadhani Rara Nur Salsabila Rayhan Hidayat Regina Putri Wanda Zahirah Reno Agil Saputra Rheni Aprilia Ningrum Ridha Berlianny Sulistiaputri Sa’adah, Oktavia Jazilatus Saputro, Satria Nur Sausan Sinaga, Rifaldo Yohannes Siti Khomsah, Siti Sudianto Suryani, Ajeng Ayu Taufik Maulidi Theo Felix Harianto Purba Tri Ginanjar Laksana Trihastuti Yuniati Tufail Akhmad Satrio Ulya, Fadilla Zundina Vico Meylana Eka Putra Warto Yehezekiel Ramasyah Putra Haloho Yohani Setiya Rafika Nur Yunita Wisda Tumarta Arif