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All Journal STUDIA ISLAMIKA Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Business & Banking ISLAMICA: Jurnal Studi Keislaman Jurnal Minds: Manajemen Ide dan Inspirasi An-Nisbah: Jurnal Ekonomi Syariah Jurnal Ekonomi dan Bisnis Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Iqtishoduna: Jurnal Ekonomi Islam Al-Kharaj: Journal of Islamic Economic and Business El-Qist : Journal of Islamic Economics and Business (JIEB) Kafa’ah: Journal of Gender Studies AKUNSIKA: Jurnal Akuntansi dan Keuangan Multifinance Studia Islamika
Ika Yunia Fauzia
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Kafa’ah: Journal of Gender Studies

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Perilaku Impulse Buying Muslimah Indonesia: Studi Kasus Pembelian tidak Terencana Produk Woman Fashion melalui Pembelian Online Ika Yunia Fauzia; Nurchlis Setiawan; Shinta Setia
Kafa`ah: Journal of Gender Studies Vol 8, No 2 (2018)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jk.v8i2.212

Abstract

Impulse buying for buying things behavior known as unplanned purchase behavior often that spread to everyone.There is no exception among Muslim women, often stuck to make purchases that are not planned on products woman fashion online. This is because of the ease of online shopping procedure in making a woman could has the deal of buying the things, without having to get out of the door of his home. By using qualitative methods, then this researchl concerned to discuss how the behavior of impulse buying is done by the Muslim Indonesia through online purchase. This research useed the analysis of case studies, with the observation, interviewing and documenting data from fifty informants from several cities in Indonesia. This research resulted  several things related to how the woman of fashion moving behavior of impulsive purchases, backgrounds and types of Muslim women who make purchases are impulsive, and lastly the shifting trend Muslim perpetrators impulse buying, being a Muslimah dropshipping way of the online sellers or other ways
Co-Authors Aang Kunaifi Abdul Kadir Abdul Kadir Riyadi Ahsan, Muhamad Arina Dyah Puspita Sari Asmara, Erlysa Burhan Djamaluddin Fanira Putri Dewantara Anwar Iskandar Ritonga Nasution, Zubaidah Nur Syam Nurchlis Setiawan Nurhayati Nurhayati Nurhayati Pertiwi, Tanza Dona Sarah Lutfiyah Nugraha Setia, Shinta Setiawan, Nurchlis Shinta Setia Surya Setiawan Tatik Suryani Tika Widiastuti Wiwik Lestari