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Journal : Jurnal Pengabdian Pada Masyarakat

Optimalisasi Gerakan Sadar Wisata melalui Produksi Video Promosi Desa Wisata Diyah Indiyati; Hartin Nur Khusnia; Siti Chotijah
Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202052.510

Abstract

OPTIMIZATION OF TOURISM CONSCIOUS MOVEMENT THROUGH VIDEO PRODUCTION OF TOURISM VILLAGE PROMOTION. West Nusa Tenggara has set the tourism sector become one of the backbone of regional development. NTB Province government also sets the growth target of the tourism industry to increase annually. For 2018, NTB has set a target of tourist arrivals reaching up to 4 million tourists. Various improvements were made, especially in the fields of infrastructure and accessibility in this region, as well as tourism promotion programs. The regional government certainly has allocated a budget for tourism promotions, but tourism promotions will not only be effective if it is carried out by the government alone. The community needs to participate in this tourism promotion effort. This Community Service Program offers tourism promotion efforts with participatory concepts carried out by youth who are members of the Pemuda Rinjani Mandiri (Prima) tourism awareness group. The hope is that promotional efforts can be carried out in accordance with the potential and values ​​of local wisdom that live in the community. One of the promotional efforts that will be carried out is through the production of promotional videos for Lantan Tourism Village which will be the product of this community empowerment program.
Literasi Media Sosial bagi Millenials dalam Mempromosikan Pariwisata Lombok Pasca Gempa Agustus 2018 Siti Chotijah
Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202052.511

Abstract

SOCIAL MEDIA LITERACY FOR MILLENNIALS IN PROMOTING TOURISM IN POST-EARTHQUAKE LOMBOK IN AUGUST 2018. After the earthquake in Lombok in August 2018 there was a significant decline in the number of tourists. The decline in the number of visits has an impact on the potential of NTB Province's original income as well as the growth of the economic sector which is supported by tourism activities. This is caused by the amount of hoax information that appears in various media, especially social media. Various information on this hoax makes tourists fail to come to Lombok because they feel worried, anxious and afraid if aftershocks occur. The fact is that there was a small earthquake several times after August but it was not significant and did not cause damage like last August 2018. Lombok is currently declared safe, but various news related to Lombok are not completely clear of the theme of disaster. The behavior of netizens, especially millennials, is not yet fully conditioned and supports the promotion of Lombok tourism, especially in the promotion of post-earthquake events. Many do things they shouldn't do and lead to negative content. For this reason, social media literacy is needed, especially for millennials in promoting Lombok tourism after the 2018 earthquake in August, considering millennials are the most active and responsive in social media.