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All Journal Jurnal Pengabdian Pada Masyarakat Journal of Media and Communication Science (JcommSci) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) JOSAR (Journal of Students Academic Research) Jurnal Ilmiah Mahasiswa Komunikasi
Hartin Nur Khusnia
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal of Media and Communication Science (JcommSci)

 1 
Crisis Management of North Lombok District Government Public Relations During The Lombok Earthquake In 2018 Nadya Ulfa; I Wayan Suadnya; Hartin Nur Khusnia
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 2 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i2.48

Abstract

North Lombok District  is the worst affected area by the Lombok earthquake in 2018. Many hoaxes spread, even demonstration  for demanded stimulus fund during  disaster management. It could affect public trust in North Lombok District government. Therefore, North Lombok District government need Public Relations to manage communication crisis. The purpose of this research is to know the crisis management of North Lombok government Public Relations  during the Lombok earthquake in 2018. The type of this study is qualitative research with descriptive analysis. The result of this study show that North Lombok District Government Public Relations only respond to crisis according to the situation and conditions. It caused by they do not have a crisis communication plan before. The command post formed to effectively coordinate. Public Relations is more involved in information management activities. Analysis of public information is used as input and evaluation. After crisis, Public Relations formulated a long term plan to build the image of North Lombok government as the disaster resilient district.                                                                                                                                        Keywords: Crisis management; Government Public Relations;The Lombok Earthquake
Marketing Communication of Golden Palace Hotel in Increasing the Number of Visitors after Lombok Earthquake Fitriah Zaid Al Amudi; Hartin Nur Khusnia; Agus Purbathin Hadi
JCommsci - Journal Of Media and Communication Science Vol. 2 No. 3 (2019)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v2i3.54

Abstract

Lombok earthquake in August 2018 affected physical damage and casualties. The earthquake also has an impact on the hotel industry as one of the regional economic sectors. Golden Palace Hotel is a hotel that is affected by physical damage resulting in a decrease in occupancy of hotel rooms so that the Golden Palace hotel wants to increase the number of visitors by making marketing strategies. This study aims to determine the marketing communication strategy of the Golden Palace Hotel in increasing the number of visitors after the Lombok earthquake. This study used descriptive qualitative method. Data collection techniques are done by interview, observation and documentation study. Data analysis used in this research is data reduction, data presentation, and conclusion drawing. The data validity test is done by triangulating sources and member checking. The results showed that the Golden Palace Hotel did the determination of communicators, making messages, determining the targets, choosing the media used and determining the desired goals based on the elements of communication and marketing communication services strategy.Keywords: Marketing Communications; Golden Palace Hotel; Lombok earthquake
Reputasi Brand “Wonderful Indonesia” Saat Pandemi Covid-19 Siti Jhe Chotijah; Diyah Indiyati; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.88

Abstract

Wonderful Indonesia as national brand Tourism Indonesia has built such a reputation through communication and branding activities. In 2018, Wonderful Indonesia has ranked 47th in the world, beating its closest competitors, Truly Asia Malaysia and Amazing Thailand. This brand has been able to compete with 180 countries in the world by winning more than 40 awards over the past 3 years and encouraging tourism growth through foreign tourist visits and foreign exchange earnings. During the pandemic covid19 tourism became the worst sector not only in Indonesia but in the world. Maintaining reputation and brand becomes very important in pandemic conditions as an effort to maintain the market. Kemenparekraf as a state agency in charge of tourism issued a policy for the use of contextual logos during a pandemic namely "Thoughfull Indonesia". This brand does not replace Wonderful Indonesia but is used as the main and official communication and replaces the Wonderful Indonesia logo in official communication institutions. This will automatically affect the brand awareness and reputation of the Wonderful Indonesia brand. The contextual logo in communication is not something that is prohibited as long as it takes into account the rules of branding such as not resembling the brand master logo while still supporting the main logo. 
Media vs public trust during the pandemic Diyah Indiyati; Siti Chotijah; Hartin Nur Khusnia; Muhlis Muhlis
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.95

Abstract

The pandemic puts mass media on the main stage in the public spotlight. In the midst of rampant misinformation and disinformation related to the Corona Virus Disease 2019 (Covid-19) pandemic, the public's expectations for truthfull information are often wrapped in bubbles that make the public even more confused as to which media to trust. Meanwhile, the main role of the mass media, whichis expected to be able to increase public awareness of the pandemic that has occurred, actually leads to a point of view that questioned media trust. This paper analyzes the things that affect public confidence in the media during a pandemic.Keyword: Media, public trust, pandemic
Daya Tahan Komunikasi Tradisional Komunitas Adat Bayan di Era Media Digital Hartin Nur Khusnia; Dian Lestari Miharja; Diyah Indiyati; Muhlis Muhlis; Siti Chotijah
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i2.169

Abstract

In the current era of digital information and communication media, the Bayan indigenous people still firmly maintain the existence of traditional communication. The Bayan indigenous people are part of the Sasak people who live on the island of Lombok, West Nusa Tenggara. Traditional communication has an essential role in the social life of the community. Besides being able to bind relations between communities to be harmonious, it is also the identity of a society. In this regard, knowing how the Bayan indigenous community can maintain traditional communication in the digital media era is crucial. Data were collected by interview, observation, and documentation methods, with the resource persons being the village heads of Sukadana, Baturakit, and Bayan, as well as traditional leaders from the villages of Baturakit and Karang Bajo. The results show that the Bayan indigenous people continue to use digital media or the internet to add insight. However, the Bayan indigenous people also consistently maintain traditional communication. The still-functioning traditional institutions indicate this; still ongoing traditional rituals, including traditional rituals related to Islamic holidays, gawe urip rituals, namely rituals related to life, gawe pati rituals, namely traditional ceremonies related to death; and the functioning of customary awik-awik or customary law. The existence of the traditional communication of the Bayan indigenous people is the responsibility of the customs authorities, the Bayan indigenous people in general, and government policymakers. The factors that affect the durability of this traditional communication are: people's belief in the values ​​of their ancestors that are still firmly held, strong characterizations of traditional stakeholders as opinion leaders, and customary sanctions are also reasons for indigenous peoples to maintain traditional values ​​which are manifested in traditional communication.
Radio dan Pengembangan Pariwisata: Studi Kasus terhadap RRI Mataram dalam Mempromosikan MotoGP di Sirkuit Mandalika Lombok 2022 YY Wima Riyayanatasya; Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.195

Abstract

This study aims to determine the activities of reporters in promoting the MotoGP event at the Lombok Mandalika Circuit. The method used is a case study. This study uses data collection techniques in the form of interviews, observation, and documentation. The results of the study show that the activity of determining the topic of reporting on LPP RRI Mataram has been determined in editorial meetings, both news on air and online media. When the topic has been determined, then the reporter who covers MotoGP is determined. Selected reporters collect information related to tourism promotion through the MotoGP event. Some of these topics are supporting facilities for the MotoGP event, such as accommodation, transportation, to various kinds of tourist objects and special culinary delights. This is intended so that the public who reads and listens to get the information needed. The reporter's job in the field is to gather information, create a narrative, and submit it to the editor. However, if the narration made by the reporter is not enough, then the editor will return the narration to be completed. After obtaining approval from the editor, the narrative is submitted to the broadcasting department to be published on air. LPP Mataram as a broadcasting media also experiences problems in gathering information, such as language mastery that is not yet optimal for international events and knowledge of terms in MotoGP events. Keywords: Radio; agenda setting; promotion; motoGP ABSTRAK Penelitian ini bertujuan untuk mengetahui aktivitas reporter dalam mempromosikan event MotoGP di Sirkuit Mandalika Lombok. Metode yang digunakan adalah studi kasus. Penelitian ini menggunakan teknik pengumpulan data yang berupa wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa aktivitas penentuan topik pemberitaan pada LPP RRI Mataram telah ditetapkan dalam rapat redaksi, baik berita on air maupun media online. Ketika topik telah ditetapkan, kemudian ditentukan reporter yang meliput MotoGP. Reporter terpilih melakukan pengumpulan informasi terkait promosi pariwisata melalui event MotoGP. Beberapa topik tersebut adalah fasilitas penunjang event MotoGP, seperti akomodasi, transportasi, hingga berbagai macam objek wisata dan kuliner khas. Hal ini bertujuan agar publik yang membaca maupun mendengarkan mendapatkan informasi yang dibutuhkan. Tugas reporter di lapangan adalah menggali informasi, membuat narasi, dan menyerahkan pada redaksi. Namun jika narasi yang dibuat reporter belum cukup, maka redaksi akan mengembalikan narasi untuk dilengkapi. Setelah mendapat persetujuan dari redaksi, narasi tersebut diserahkan pada bagian penyiaran untuk dipublikasikan secara on air. LPP Mataram sebagai media penyiaran juga mengalami kendala dalam melakukan pengumpulan informasi, seperti penguasaan bahasa yang belum optimal untuk event internasional dan pengetahuan mengenai istilah dalam event MotoGP. Kata Kunci: Radio; agenda setting; promosi; motoGP
Co-Authors Agus Purbathin Hadi Dian Lestari Miharja Diyah Indiyati Fitriah Zaid Al Amudi I Wayan Suadnya INDIYATI, DIYAH Muhammad Jamiluddin Nur Muhlis Muhlis Muhlis Muhlis Nadya Ulfa Septiyana Rizkika Siti Chotijah Ummu Salamah Windah sri wahyuningsih Yulanda Trisula Sidarta Yohanes Yulanda Trisula Sidarta Yohanes YY Wima Riyayanatasya