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All Journal Jurnal Ekonomi : Journal of Economic Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Ilmiah Ecobuss Jurnal MEBIS (Manajemen dan Bisnis) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Coopetition : Jurnal Ilmiah Manajemen Tangible Journal Jurnal Manajemen dan Inovasi (MANOVA) Transformasi Manageria: Journal of Islamic Education Management Journal of Applied Management and Business (JAMB) Jurnal Ekonomi Jurnal Komunikasi dan Budaya Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Sistem Informasi Universitas Dinamika Journal of Social Research EKONOMIKA45 Jurnal Locus Penelitian dan Pengabdian Communicator Sphere MES Management Journal Journal of Social And Economics Research International Journal of Economics (IJEC) Jurnal Pendidikan Indonesia (Japendi) Indonesia Auditing Research Journal Innovative: Journal Of Social Science Research Tekmulogi: Jurnal Pengabdian Masyarakat AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Riwayat: Educational Journal of History and Humanities Relasi : Jurnal Ekonomi IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam ADM : Jurnal Abdi Dosen dan Mahasiswa EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Management Dynamics: International Journal of Management and Digital Sciences JIMEK International Journal of Economics and Management Research
Achmad Yanu Aliffianto
Universitas 17 Agustus 1945 Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Studi Komunikasi

 1 
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
Brand image among the purchase decision determinants Andrianto, Novan; Fianto, Achmad Yanu Alif
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2546

Abstract

The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.
Sustainable tourism development from the perspective of digital communication Fianto, Achmad Yanu Alif; Andrianto, Novan
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.
Co-Authors A Triartomo A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdianto, Ahmad Abdul Aziz Abdul Halik Abdul Halik Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Adam Maulana Agung Harikusuma Nugroho Agung Tri Yunanto Agus Agus Agus Pawitra Agus, Taufiq Ahmad Marzuqi Aldi, Mukhamad Fauzan Alexander Dimas KP Ali Abdullah, Ali Amelia Kusniawati Amelia, Azarine Nahdah Ana Pertiwi Andreas Alfred Savero Putra Angga Dutahatmaja Anggun Wida Prawira Anisah Khoirotun Aprilia, Fina Arif Hartadi Ario Bagus Nugroho Azel Naufal Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Bayu Abiantoro Bela Septiana Bilad, Dava Imadul Brian Harmanda, Brian Cahyani, Regita Candraningrat, Candraningrat Charles Sidauruk Cloudya, Afifah Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono De Partho, Alviano Dea Anindyta Putri Latul Dearani, Ninka Dewi Nurhayati Dhika Yuan Yurisma Diana Mukhbitah Sary Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Djumaiyah Djumaiyah Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dutahatmaja, Angga Duvan Samudra Laisoka Dwi Ayu Rakhmawati Dwi Fitrianti Dwiki Setya Prayoga Edi Gunawan Edwin Indra Tesno Eka Safitri Ervina Ervina Esti Sumirat Evi Farsiah Utami, Evi Farsiah Faiza, Garwa Fandi Pratama Putra Farhan Ali Febrian Dimas J. Wibowo Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Fiorentino, Kevin Firmandi Tasqia Gede Danu Arya Santika Gilbert Billy Rivaldo Matahurila Hamlatul Arsy, Awlya Hanjaya, Yahya Kurnia Hardman Budiardjo, Hardman Hardman Budiharjo Hartono, Rakhmad Sugih Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Ida Bagus Cempena Januar Wibowo Jessy Octavia Andrele K. Alfons, Susana KARIMAH, NURUL Karsam Karsam Kautsar, Careen Adhania Kevin Fiorentino Khanissuma, Erwan Kristin, Asbari Nurpatria Kurniawan, Mateus Andhi Kusumaningrum, Sari Dewi Lau Go’o, Maria Alni Laurentius ST Gomo Tumanggor Layalia, Aghnia Lilik Faiqotul Himmah Lusiana, Wiwit Mahardika Prasetya Mahilda Sofy Islandy Martinus Sony Erstiawan Maulaningrum, Pristiya Mochamad Aziz Moh Afrizal Ghozali, Moh Afrizal Moh Argy Hariran H Much. Rahmad Hidayat Muh Bahruddin Muhammad Nizar Firmansyah Munajah, Siti Nanda Pinandita Ramadhani Naomi Natassia, Naomi Nekky Rahmiyati Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Nitte, Eka Putri Prinanda Norma Amaliah Novan Andrianto Novan Ardianto Nugroho, Ario Bagus Nur Dyanto Riski Ridhani, Nur Dyanto Riski Nur Rahmad Alfin Mustaqim Nuradi Mulya Razaq Oksatana, Miga Okta Antika Prasetiya Paramitha, Intan Tirzana Pasaribu, Betsy Tiurma Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Phitaloka, Nimas Galuh Prasetyo, Seto Wahyu Pratama, Raditya Yuniar Alfani Prawira, Anggun Wida Primasatria, Valdo Hana Pristiya Maulaningrum Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putri Khusnul Khotimah Rachmat Isa Asera Nempung Rahayu Shinta Rahayu Shinta Rahmawati, Dwi Yana Raissa Daniswara Regita Cahyani Regita Octavia Regita Octavia Riandi Fiyelex Selmury Ricky Ardyana Firmansyah Riska Ajeng Anggraini Riyanto, Asis Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Setiyawan, Mochamad Bagus Shinta, Rahayu Sidauruk, Charles Sigit Prayitno Yosep Sinta Dewi Anggraini Siswati, Ayu Siti Asiyah Siti Mujanah Siti Mujanah Siti Mujanah Siti Munajah Sri Suhandiah Stephen Lauwrentius, Stephen Suci Harira Sari Hatuina Sugiharto Adhi Cahyono, Sugiharto Adhi Suhardi Suhardi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thobari, Muhammad Burhanuddin Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries Tumanggor, Laurentius St Gomo Utomo, Ekwan Setyo Viando, Feterrido Wahyu Wahyuni, Ratna Dwi Wahyuni, Titin Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiwit Lusiana Yosep F. Maskim Zaenal Arifin Zamzami Sabiq