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All Journal Jurnal Borneo Administrator: Media Pengembangan Paradigma dan Inovasi Sistem Administrasi Negara JAM : Jurnal Aplikasi Manajemen International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Ferry Firdaus
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY Firdaus, Ferry
Jurnal Aplikasi Manajemen Vol. 21 No. 4 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.04.14

Abstract

This study aims to identify environmental consciousness and willingness to pay on the purchase decision of green products. Consumer's concern about environmental issues may not be easily translated into pro-environment behavior. Individuals with a strong belief that their environmental awareness behavior will result in something positive are more likely to engage in that behavior to support their concern for the environment. Through a survey of 263 respondents, this quantitative study finds that environmental awareness and environmental knowledge positively and significantly influence willingness to pay, and environmental attitude does not significantly influence willingness to pay. This study also finds that environmental awareness, environmental attitude, and willingness to pay positively and significantly influence green-product purchases, but environmental knowledge does not significantly influence green purchases. The study's practical contribution is that Indonesian organizations that are currently using or intend to use green product campaigns for commercial purposes can use the study's findings to better understand the ecosystem and create strategies that will increase the number of people using their green products. The study offers a new model with theoretical implications that take into account other factors that may affect consumers' decisions to make environmentally friendly purchases. Social influence, recycling participation, exposure to environmental messages through the media, and the value perceived by customers are some of the dimensions that can be added.
Analisis Pengaruh Kualitas Layanan dan Strategi Harga terhadap Kepuasan, serta Dampaknya terhadap Loyalitas Jamaah Umroh Sawita Group, Jakarta Firdaus, Ferry; Rochman, Fatchur
Jurnal Aplikasi Manajemen Vol. 10 No. 4 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.023 KB) | DOI: 10.21776/

Abstract

this research aims to analyze the effect of service quality and pricing strategy on satisfaction, and its impact on loyalty of Umrah Sawitha Group is customers. Data are analyzed descriptively and inferentialyby using PLS, wich is smart PLS version 1.10. Data are obtained by survey on members of Umrah Sawitha Group who were departed in 2011 and 2012, for to 189 respondents the analysis result proves that service quality has positive and significant effect on group members'satisfaction. Pricing strategy has positive and significant effect on satisfaction and loyality. Nevertheless, satisfaction does not home any positive influence on members'loyalty.
Co-Authors Defiariany Defiariany Fatchur Rochman Setyowati, Puspandari Solly Aryza Sotar Wulan Suciska