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All Journal Jurnal Ekonomi Pembangunan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ekonomi Laa Maisyir Jurnal Ekonomi Islam PROFIT : Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Pengabdian Masyarakat Khatulistiwa Jumat Ekonomi: Jurnal Pengabdian Masyarakat Niqosiya: Journal of Economics and Business Research Inovasi Jurnal Pengabdian Masyarakat (IJPM) IJMA eJEBA
Moh. Faizin
Ekonomi Syariah, IAIN Ponorogo, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

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Inovasi Kemasan dan Ekspansi Pemasaran Sayur Hidroponik di Blora Jawa Tengah Lia Ika Kartikasari; Moh Faizin
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2021): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

One form of community economic empowerment is through business development carried out by small communities or better known as MSMEs (Micro, Small and Medium Enterprises). The term MSME refers to activities established by the community, both individuals and in the form of business entities. MSMEs have an important contribution to economic growth. It was proven in 2020. In that year, Indonesia experienced a crisis triggered by the covid-19 pandemic that occurred in early March 2020. At the beginning of the pandemic, MSMEs were the sector that was hardest hit. However, after that, MSMEs were able to bounce back and in fact many new MSMEs emerged because of the pressure of the situation. SMEs are able to overcome the country's economic problems. One of them is by producing goods or services for the community. Although the contribution of MSMEs cannot be underestimated, there are still obstacles to developing MSMEs. One of them is product packaging and limited marketing. micro businesses package products with relatively simple packaging without paying attention to the aesthetic aspects of packaging. So that potential consumers are less interested in buying the product, because the appearance of the outer packaging is less attractive. In addition, most micro-enterprises only offer products to the community around the business location and their friends. With the ABCD (Asset Based Community Development) approach, the authors carry out business development activities through mentoring. The strategy used for business development is through packaging innovation and marketing expansion. The results of this activity can be seen from the marketing aspect, namely product packaging design that is more attractive, has a high selling value and wider marketing.
Pengembangan Inovasi Produk “Kopi Bubuk” Meningkatkan Nilai Jual di Madiun Jawa Timur Henny Rahmasari; Moh Faizin
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimas_ekon.v3i2.2032

Abstract

The development of coffee is currently in great demand by various groups. Coffee is so famous and penetrated in recent years. The coffee grounds that have been served in glasses by many people turned out to have a very long stage. Processing coffee beans is quite complicated, but it is equivalent to the enjoyment obtained from a cup of coffee. In developing a business is to use various ways to increase the selling value of the products sold and to get the profits to be achieved. One of the residents in Krajan Hamlet, Candimulyo Village, named Mbah Narti has a small business, namely a ground coffee business. He has been running this ground coffee business for a long time. In this ground coffee business, Mbah Narti only sells ground coffee in ordinary plastic packaging, without a name tag. The purpose of this study is to develop product innovation in the ground coffee business as an effort to increase the selling value of the product by using the Asset Based Community - Driven Development (ABCD) approach, so that with the development of product innovation it can increase the selling value. With this community service activity, business owners and researchers have achieved product innovation on packaging and labels.
Sosialisasi Digital Marketing Dalam Upaya Mengoptimalkan Nilai Jual Produk UMKM Desa Kalisat Dina Febriani; Moh Faizin; Clarinda Sevians Enjelita
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.3890

Abstract

Digital marketing also known as online marketing or internet marketing, refers to the promotional activities or campaingns undertaken to promote a brand or product through digital or online media with the aim of attracting consumers quickly. Digital marketing facilitates businesses in monitoring and catering to the needs and desires of potential consumers. On the other hand, potential consumers can also search for and obtain product information by simply browsing the virtual worls, thus streamlining the search process. In the endeavor, the asset baed community development approach is employed, emphasizing the development of existing assets and potentials with in a particular area. Specifically, in the vilage of Kalisat. Bungkal sub-district, Ponorogo regency, the local community possesses several micro, small, anad medium-sized enterprises owned by individuals or groups. Through the dissemination of digital marketing strategies, it is expected that the value and marketability of these products can be enhanced or optimized.
Co-Authors Arin Ramadhiani Soleha Clarinda Sevians Enjelita Dina Febriani Dwi Agung Wahyu Saputra Fahmy Ferizqo Almuzhid Faruq Futaqi Futaqi Fatqul Wahyuningtyas Henny Rahmasari Ivtin Kurniawati Khusnul Mustahpiroh Lia Ika Kartikasari Lindri Fransiska Diana Lutfia Sita Anggraini Mustofa, Hafidz Zainul Nova Titin Lestari Nurhidayati, Maulida Nurul Rizki Oktawati Septiana, Elysa