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Journal : JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi

PENGARUH KUALITAS PELAYANAN DAN KETEPATAN WAKTU PENGIRIMAN TERHADAP KEPUASAN KONSUMEN : Survey Pada Konsumen PT. Pos Indonesia (Persero) Kantor Pos Cabang Indihiang Akbar Maula Fachreza; Ari Arisman; Barin Barlian
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.151

Abstract

This study aims to determine the effect of service quality and timeliness of delivery on consumer satisfaction (survey on consumer of PT Pos Indonesia (Persero) Indihiang). The results showed that there was a positive and significant effect of service quality on consumer satisfaction at PT POS Indonesia (Persero) branch post office Indihiang. The results showed that there was a positive influence and timeliness of delivery on consumer satisfaction at PT POS Indonesia (Persero) branch post office Indihiang. Based on this, it can be concluded that if there is an increase in the value of service quality, the value of consumer satisfaction will also increase. Based on this, it can be concluded that if there is an increase in the value of on time delivery, the value of consumer satisfaction will also increase.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID-19: Survei Pada Konsumen Baju Koko Purnama Kawalu Kota Tasikmalaya Ricardo Prambudi; Cece Rakhmat; Ari Arisman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.154

Abstract

This study aims to determine and analyze the influence of Digital Marketing on Consumer Purchase Decisions Koko Purnama Kawalu Tasikmalaya. The method used is a survey method, with a population of consumers of Baju Koko Purnama Kawalu Tasikmalaya who have shopped online through the Instagram platform of Baju Koko Purnama Kawalu Tasikmalaya, which is then taken as a consumer sample of 80 respondents. The research method used is a quantitative descriptive approach. The data analysis tool uses simple linear regression, the coefficient of determination and the correlation coefficient. Data collection techniques using questionnaires to respondents who became the sample. The results showed that Digital Marketing had a positive and significant effect on Consumer Purchase Decisions for Koko Purnama Kawalu Tasikmalaya.
PENGARUH CITA RASA DAN LAYOUT TERHADAP KEPUASAN KONSUMEN DI LETTER COFFEE Taufik Amin; Ari Arisman; Suci Putri Lestari
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 1 No 4 (2022): Oktober 2022
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59004/jisma.v1i4.156

Abstract

This study aims to determine the influence of taste and layout on consumer satisfaction at Letter Coffee Singaparna Tasikmalaya Regency both partially and simultaneously. The method used in this study is a survey method with a quantitative approach. Data collection techniques using questionnaires. The population in this study was letter coffee visitors, with a sample of 96 people obtained through probability sampling techniques with a simple random sampling approach. Based on the results of the analysis on the hypothesis test using SPSS 25, the results of the F test showed that taste and layout simultaneously had a significant effect on consumer satisfaction. Based on the results of the T test, taste and layout partially affect consumer satisfaction.