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All Journal Jurnal Manajemen dan Bisnis Indonesia Jurnal Akuntansi Aktual Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Economics, Commerce, and Management Jurnal Cakrawala Maritim
Fani Firmansyah
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Determinasi Brand Image, Kualitas Layanan dan Digital Banking Terhadap Loyalitas Nasabah Dimediasi Kepuasan Nasabah BSI KCP Malang Soetta Asyarotul Istnaini; Fani Firmansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2352

Abstract

The purpose of this research is to determine the influence of Brand Image, Service Quality, and Digital Banking variables on Customer Loyalty through Customer Satisfaction at BSI KCP Malang Soetta. This research uses a quantitative approach. The technique used is non-probability sampling which was taken using a purposive sampling technique. The population in this research is Bank Syariah Indonesia customers. The number of samples in this research was 200 customers. Hypothesis testing in this research uses the Smart PLS 3 test tool. The data used is the result of a questionnaire that has been distributed to BSI KCP Malang Soetta customers. The results of this research show that the brand image variable does not affect customer loyalty. The service quality variable influences customer loyalty. The digital banking variable affects customer loyalty. The customer satisfaction variable influences the customer loyalty variable. The customer satisfaction variable is not able to mediate brand image with customer loyalty. The customer satisfaction variable can mediate the service quality variable with the customer loyalty variable. The customer satisfaction variable can mediate the digital banking variable with the customer loyalty variable.
The Influence Of Perceived Usability, Convenience And Security On Generation Z's Interest In Using Islamic Mobile Banking With Trust As An Intervening Variable Ika Yuni Rohmatin; Fani Firmansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2356

Abstract

This study aims to analyze the influence of perceived usability, perceived ease, perceived security, interest, and trustworthiness. The quantitative research methodology used is an explanatory research approach to examine the influence of perceived usability, perceived convenience, and perceived security on the interest of Generation Z in using Islamic mobile banking with trust as a mediation variable. The population of this study consisted of students in Malang City who used Islamic mobile banking, and the sample used 100 students who met the criteria using purposive sampling techniques. Data was collected through questionnaires containing statements related to research variables. The results showed that perception, usefulness, and trust significantly affected interest. In comparison, the perception of convenience and security did not significantly affect interest. In addition, trust can mediate the influence of perceived usefulness and safety on interest. However, trust cannot mediate the influence of perceived convenience on interest. This study concludes that these factors can be a reference for banks to make strategies to increase the interest of Islamic mobile banking users.
Pengaruh Content Marketing dan Influencer Marketing Terhadap Keputusan Pembelian dengan Brand Image Sebagai Variabel Mediasi: Studi pada Pembelian Produk Luxcrime di Kota Malang Alviana Mawarda; Fani Firmansyah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2525

Abstract

One current trend that can spark consumer interest is through the use of marketing content distributed via social media platforms. The main goal of this content creation strategy is to move potential consumers into active consumers. Apart from building good relationships with consumers, Influencer marketing also has a significant impact on online sales. Apart from that, the brand image also has a big influence on purchasing decisions, because not only do consumers pay attention to the content and influence of influencers, but also the image of the brand itself. This research is a type of quantitative research that uses a descriptive approach, involving 128 respondents who are consumers of Luxcrime products in Malang City. The sample was selected purposively, and data was collected via a Google form which was then processed using SEM Pls 3.0 software. The research results show that Influencer marketing and brand image have a significant impact on purchasing decisions, while Content Marketing does not have a significant impact. In addition, brand image can mediate the relationship between Content Marketing and Influencer marketing in purchasing decisions..
Co-Authors Adhi Setiawan Ahmad Erlan Afiuddin Alma Vita Sophia Alviana Mawarda Alwi Abdul Aziz Asyarotul Istnaini Bagas Adhiwangsa Bella Naziel Iqmalia Denny Dermawan Gigih Alam Pambudi Ika Yuni Rohmatin Imam Hambali Azhori Kotijah Fadilah Abdilah Lutfi Wicaksono Moch Luqman Ashari Mochammad Choirul Rizal Novi Eka Mayangsari Rafi Narariya Ramadhan Refila Aulina Salma Nasywa Mufayidah Tanti Utami Dewi Ulvi Pri Astuti