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Journal : Jurnal Bina Bangsa Ekonomika

ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA USAHA MAKARONI KRIUKZZ Rizqi Putra Ramadhan; Ovin Liviana Bela; Hendra Dwi Prasetyo
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 1 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i1.153

Abstract

The writing of this article was made with the aim of knowing what marketing strategies are used by Kriukzz business actors in increasing sales. In this study using a qualitative descriptive approach. The types and sources of data in writing this article are taken from primary data and secondary data. The analysis method used is descriptive analysis, where the marketing strategy refers to the concept of Marketing mix and uses SWOT analysis. Based on the analysis carried out in increasing the sales of this kriukzz macaroni using the 4P marketing mix and SWOT analysis (strengths, weaknesses, opportunities, threats). The results of this study can determine the implementation of the 4P marketing mix marketing strategy and SWOT method analysis in an effort to increase sales of Kriukzz products
ANALISIS LAPORAN KEUANGAN PENJUALAN PADA USAHA MAKARONI “KRIUKZZ” Fahmi Syahrian; Rizqi Putra Ramadhan; Dena dwi Rohmagin; Nur Alfi Faroha; Ovin Liviana Bela; Hendra Dwi Prasetyo
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 1 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i1.154

Abstract

In writing accounting statements in the field of business which on actually simple, but always doing business always applying the rules that apply in the administration of existing financial standards. The Indonesian Agency of Accountants already has SAK-EMKM which was established in early 2018 this broken up business actors to compile financial statement. Writing this article aims to compile financial reports on the Student Entrepreneurship Program in the Makaroni Kriukzz business based on SAK_EMKM. In writing this article used qualitative, where the conclusions of article tell that PKM on in it KRIUKZZ business. In can be said result in financial statements on PKM it the Kriukzz business consist of financial statements, profit and loss statements and notes on financial statements