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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) MBR (Management and Business Review) JURNAL PENDIDIKAN TAMBUSAI PRoMEDIA Menara Ilmu MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES Journal of Business and Applied Management JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ilomata International Journal of Tax and Accounting Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Abdimas Bina Bangsa Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Pemberdayaan Nusantara PANDAWA : Jurnal Pengabdian kepada Masyarakat
Hidajat, Koerniawan
Universitas 17 Agustus 1945 Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

 1 
Pengaruh Electronic Word of Mouth Terhadap Purchase Intention Melalui Consumer Trust Pada Online Shop Fashion Wanita di Media Sosial Instagram (StudiPada Generasi Milenial di DKI Jakarta) Koerniawan Hidajat; Reiza Dessy Aprianty
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 2 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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This study aims to determine the effect of electronic word of mouth on purchase intention through consumer trust in women's fashion shop online on social media Instagram (a study on millennial generation in DKI Jakarta). The population in this study is the millennial generation of women in DKI Jakarta, with the sampling technique being purposive sampling. The sample obtained was 100 respondents. The data obtained were analyzed using structural equating model (SEM) analysis techniques using smartPLS. Data collected with a questionnaire that has been tested for validity and reliability. The results showed that there was a significant influence of electronic word of mouth on purchase intention, there was a significant effect of electronic word of mouth on consumer trust, there was a significant influence of consumer trust on purchase intention, there was a significant effect of electronic word of mouth on purchase intention through consumer trust.Keyword : Electronic Word of Mouth, Purchase Intention, Consumer Trust
Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Konsumen Dimediasi Kepuasan Konsumen Generasi Milenial Masa Pandemic Covid-19 (Survei Pengguna Tokopedia Generasi Milenial Jakarta Utara) Koerniawan Hidajat; Ahmad Fahlevi
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
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This study aims to determine and explain the influence of service quality, service quality affects consumer loyalty, trust affects consumer loyalty, consumer satisfaction affects consumer loyalty, service quality affects consumer loyalty mediated by consumer satisfaction and trust affects consumer loyalty mediated by consumer satisfaction. This type of research uses explanatory quantitative research with survey methods. The results of the study show that service quality has a positive and significant effect on consumer loyalty, customer trust has a positive and significant effect on consumer loyalty, consumer satisfaction has a positive and significant effect on consumer loyalty, consumer satisfaction is able to indirectly affect service quality on consumer loyalty, consumer satisfaction is able to indirectly affect customer loyalty. indirectly affect customer confidence in consumer loyalty. Keywords: Service Quality, Customer Trust, Customer Satisfaction, Consumer Loyalty
Pengaruh Word of Mouth Terhadap Citra Merek Serta Dampaknya Pada Keputusan Pembelian (Studi Pada Pengguna Iphone Mahasiswa Universitas 17 Agustus 1945 Jakarta) Koerniawan Hidajat; Dini Diovana Koesumaningrum
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
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This study aims to determine the effect of word of mouth and brand image on purchasing decisions on iphone smartphones. This research was conducted on Apple iPhone smartphone users. The population in this study is the University Students August 17, 1945 Jakarta, people who use iphone smartphones and know the iPhone smartphone products. The technique used in this writing test uses purposive sampling technique, which is sampling technique with certain considerations. Data collection is done by providing a list of questions to respondents and tested using the SPSS data analysis method. Based on statistical tests, the results of the study showed that Word of Mouth directly had a positive and significant effect on purchasing decisions on product quality significantly affected purchasing decisions, while Brand Image directly had a negative and significant effect on purchasing decisions. There is a significant influence between Word of Mouth on purchasing decisions. And there is a significant influence between Brand Image on purchasing decisions.Keywords: Word of Mouth, Brand Image, Citra Merek, Keputusan Pembelian
Peran Norma Pribadi dan Awarness of Consequnces Terhadap Proenviromental Behaviour Dalam Pengelolaan Bisnis Yang Dimoderasi Oleh Status Sosial Ekonomi Koerniawan Hidajat; Rachmawati Rachmawati; Indri Wahyu Pramesti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 2 (2019): Journal For Business and Entrepreneurship
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In 2018 Jakarta produces 1,900 - 2,400 tons of plastic waste / day, the entire area produced by Jakarta is around 7000 tons of waste / day. In 2016 the big problem faced by all major cities in the world was an increase in the volume of waste. In Jakarta, the data submitted by the Head of the DKI Jakarta Sanitation Service shows that DKI Jakarta is a city with a garbage volume of 6,500 - 7,000 tons per day. In overcoming floods the Government and Penprov of DKI Jakarta have made efforts to build dams, and normalize rivers. Therefore the importance of having personal values and awareness of consequences to reduce environmental problems. The purpose of this study is to see the role of personal norms and awareness of consequences on proenvironment in managing a business that is moderated by social status. The sample used was 100 people in Jakarta who have businesses aged 20-65 years. The researcher used General Ecological Behavior (GEB) to measure pro-environment behavior, the Personal Norms Scale to measure personal norms and awareness of conscience dimensions. To test the hypothesis using multiple regression. Based on the results of the analysis conducted by researchers that personal norms play a significant role in pro-environment behavior. Personal norms are a feeling of moral obligation in acting that causes pro-environmental behavior to arise. That is, the higher the personal norm possessed by the individual, the higher the pro-environment behavior shown by the individual. Personal norms also play a significant role in economic status and Awareness of Consequences have a significant role in socio-economic status.
Pengaruh Kualitas Pelayaan Dan Product Knowledge Terhadap Keputusan Pembelian Customer Yang Dimoderasi Oleh Tingkat Penjualan Koerniawan Hidajat; Safitri Diandaru
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
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This study aims to analyze the effect of service quality, product knowledge and level of sales on purchasing decisions in Indonesia. Population The study was conducted at 17 August University Students in Jakarta. While the samples in this study were students who often shopped. In this study using Random Sampling, which is anyone who met the author can be sampled. Data collection is done by providing a list of questions to respondents and tested using the validatasion and reliability test analysis method using smartPLS. The purpose of this study is to determine how much influence between purchasing decisions and product knowledge on purchasing decisions moderated by the level of sales. Based on the results of this study it can be concluded that the influence of service quality on purchasing decisions (X1 to Y) and the effect of product knowledge on purchasing decisions (X2 to Y) and moderation of the sales level on the influence of product knowledge on purchasing decisions (X2 moderation on Y) produce a significant influence not significant or negative effect because of the T-statistic <1.96 or P Value> 0.05. As for the influence of purchasing decisions on sales (Y to Z), the relationship of product knowledge to the influence of sales levels (X2 to Z) results in a significant or positive effect where T-statistics> 1.96 or P Value <0.05.Keywords: service quality, product knowledge and level of sales
Pengaruh Keunggulan Atribut Produk Menu Masakan Terhadap Loyalitas Pelanggan Dengan Kepuasan Konsumen Sebagai Variabel Moderating Koerniawan Hidajat; Royyani Hasanah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 1 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

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Abstract

Customer loyalty is an important role in increasing sales during a pandemic, and subsequently loyal customers will continue to believe in other products made by manufacturers, and will forever be loyal to producers or companies. the achievement of customer loyalty, namely the product attributes of the cuisine menu and customer satisfaction. This study aims to examine the effect of the superiority of the menu product attributes on customer loyalty which is moderated by consumer satisfaction. The population in this study were all employees of Kobexindo Tower, Artha Graha, and Diamond Fair. The data collection method in this study was a purposive sampling test which was adjusted to the Structural Equation Model (SEM) method, resulting in a total sample of 116 respondents. The data analysis method in this study is the outer model and inner model analysis method through an analytical tool in the form of Smart PLS version 3.0. The results showed that the product attributes of the menu have a positive and significant effect on customer loyalty, consumer satisfaction has a positive and significant effect on customer loyalty, and consumer satisfaction has the ability or magnitude to moderate the relationship between product attributes and customer loyalty.Keywords: Product Attributes of Cuisine Menu, Customer Loyalty, and Consumer Satisfaction
Co-Authors Achmad Fauzi Ahmad Fahlevi Annisa Balqis Arivia Ananda damayanti, isna Darnis, Rahmi Desti Nurul Fitria Diansyah Diansyah Dini Diovana Koesumaningrum Endyastuti Pravitasari Erlina Erlina Fais Datul Fidad Nurul Islam Fakhrur Reza Fira, Siti Safa Firdiyatul Nabila Firmansyah Firmansyah Harianja, Elma Sari Serepina Henilia Yulita Imam Suryono Indri Wahyu Pramesti Khoirunnisa Khoirunnisa Lukiyana, Lukiyana M. Rafi Masnia Ahmad Muhammad Ulul Albab Nilam Sari Phamendyta Aldaning Azaria Prasetyo, Sisman Rachmawati Rachmawati Rahmadan , Yanuar Rahmadan, Yanuar Ramadani, Istifa Reiza Dessy Aprianty Reza, Fakhrur Rezky Agung Setiawan Rezky Agung Setiawan Rezky Agung Setiawan Risnawaty Juniaty Royyani Hasanah Safitri Diandaru Sheila Ananda Choirunisa Sihar Tambun Sukartono, Sri Susanti Ningsih Yanuar Rahmadan Yuni Fratika Zalukhu, Meschadin Bri Iman