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Journal : AMMA : Jurnal Pengabdian Masyarakat

Pelatihan Aplikasi E-Commerce Desa Cisantana Kuningan Guna Meningkatkan Potensi Ekonomi Arif Rinaldi Dikananda; Nining Rahaningsih; Irfan Ali
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 8 : September (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Cisantana Kuningan Village, in carrying out its entrepreneurship, has used the internet, but the use of this technology has not been optimal. The problem faced by partners is that the use of information technology is still not optimal as a promotional medium for their entrepreneurial products. Partners' limited knowledge and ability to use internet media and e-commerce media is limited to using the WhatsApp application. The solution offered by the PM team is to solve the problems faced by partners by holding training on the use of e-commerce media literacy technology as a product promotion medium. The PM implementation method consists of field surveys, permits, problem analysis, problem solutions, implementation, evaluation and reporting. The output results that will be achieved in this activity are increasing the ability of partners in utilizing information technology and the ability of partners in creating promotional media.
Pemberdayaan UMKM Desa Babakan Mulya Kuningan Melalui Pelatihan Pemanfaatan Teknologi Informasi Irfan Ali; Nining Rahaningsih; Iin
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 09 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Babakan Mulya Village in Kuningan Regency is a location that has significant economic potential in the Micro, Small and Medium Enterprises MSME sector. However, this potential has not been fully exploited due to the challenges faced by MSMEs in adopting Information Technology (IT) as a tool to develop their business. Therefore, IT utilization training for MSMEs in Babakan Mulya Village is an important initiative to increase the competitiveness of the local economy. Babakan Mulya Village is located in Kuningan Regency, West Java, Indonesia. This village has a number of MSMEs covering various sectors, such as agriculture, crafts and traditional culinary delights. However, most of these MSMEs face obstacles in adopting. Cases that often occur are the inability to utilize online platforms to market their products, lack of understanding of the importance of IT in business management, and limited access to digital technology. The results of MSME empowerment activities in Babakan Mulya Village, Kuningan through training in the use of information technology, it can be concluded that the implementation Information technology has had a real positive impact on MSMEs and communities in the village. First, the adoption of information technology has increased the operational efficiency of MSMEs. Production processes and inventory management become more structured and efficient, allowing them to meet market demand in a more timely and quality manner. Second, the use of information technology expands market reach. With the ability to market products online, Babakan Mulya Village MSMEs can reach customers in various regions, even at the national level. This opens up new opportunities for business growth and increased revenue.