Article Per Year (5 Year)
p-Index From 2020 - 2025
1.978
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN MIX : Jurnal Ilmiah Manajemen JRB-Jurnal Riset Bisnis SULUH: Jurnal Abdimas Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin West Science JIMP: Jurnal Ilmiah Manajemen Pancasila
Harimurti Wulandjani
Universitas Pancasila
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

 1 
Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product Noer Soetjipto; Luh Komang Candra Dewi; Ratnawita; Dian Ariani; Harimurti Wulandjani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1560

Abstract

This study attempts to examine how customer loyalty is affected by brand trust and image for one of Toyota's best-selling vehicles in Indonesia. The study's sample consists of one city residents in Indonesia who drive vehicles. Data collection for this study has been done using a convenience sample strategy. In this study, there are 100 participants, all of them live in the city and drive vehicles. According to the study's findings, brand loyalty for Toyota cars is significantly influenced by both brand image and brand trust at the same time. Partially, brand trust and image have a big impact on how loyal Toyota automobile buyers are.
Co-Authors Ari Ahmad Sahril Chaerani Nisa, Chaerani Dewi Kurniawati Dian Ariani Dian Riskarini Errie Margery Erwin Permana Harlis Setiyowati Hendryadi Hendryadi LAILAH FUJIANTI Lidya Oktavia Lidya Luh Komang Candra Dewi Naomi Meidiawaty Situmorang Nawasiah, Nana Noer Soetjipto Rimi Gusliana Mais Shofana Sekar Humairoh Silverius Y. Soeharso Supriadi Thalib Susilawati Suyanto Suyanto Tiolina Evi Widarto Rachbini