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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal Eduscience (JES) CIVITAS (JURNAL PEMBELAJARAN DAN ILMU CIVIC) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Marlina Siregar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

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Pengaruh Pengalaman Kerja, Latar Belakang Pendidikan dan Kompensasi Terhadap Kinerja Karyawan pada PT Pegadaian UPC Kota Pinang Karyn Natalia Hutauruk; Marlina Siregar; Nur’ainun Gulo
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4119

Abstract

This study aims to determine the effect of work experience, educational background and compensation on employee performance at PT Pegadaian UPC Kota Pinang. The number of samples is 30 respondents. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and determination coefficient using SPSS 27. The results of the study indicate that work experience has a positive and significant effect on employee performance, educational background has a positive and significant effect on employee performance, compensation has a positive and significant effect on employee performance, work experience, educational background and compensation simultaneously have a positive and significant effect on employee performance with a value of
Pengaruh Brand Awareness, Brand Image, Promosi Digital dan Gaya Hidup Terhadap Keputusan Pembelian Iphone : Studi Kasus Mahasiswa FEB Universitas Labuhanbatu Suri Kholiza; Marlina Siregar; Praida Hansyah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4127

Abstract

This study aims to determine the effect of brand awareness (X1), brand image (X2), digital promotion (X3), and lifestyle (X4) on iPhone purchasing decisions (Y) case study of FEB Labuhanbatu University Students. The type of research used is descriptive research with a quantitative approach. The sample used was 91 respondents who were Labuhanbatu University Students using purposive sampling technique based on the slovin formula. Data collection was carried out by distributing questionnaires via google forms online to FEB Labuhanbatu University Students. The data analysis method was carried out through instrument testing, classical assumption testing, multiple regression analysis and hypothesis testing using the statistical package for the social sciences (SPSS). The results of this study indicate that the brand awareness variable has a positive and significant effect on iPhone purchasing decisions, brand image has a positive and significant effect on iPhone purchasing decisions, digital promotion has a positive and significant effect on iPhone purchasing decisions, lifestyle has a positive and significant effect on iPhone purchasing decisions.
Co-Authors Agus Anjar Furi Windari Harapan Putra Lase Hasmi Syahputra Harahap Junita Junita Karyn Natalia Hutauruk Meilianna Sri Wahyuni Mika Indah Sari Hutauruk Mila Nirmala Sari Hasibuan Muhammad Ali Al Ihsan Muhammad Khoirul Ritonga Nurintan Asyiah Siregar Nur’ainun Gulo Pitriyani Pitriyani Praida Hansyah Ritonga, Mulkan Rizki Syahputra Rohana . Suri Kholiza Tiurlina Hasmawati Sihite Toni Toni Zunaidy Abdullah Siregar