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Journal : JMB : Jurnal Manajemen dan Bisnis

STUDI CITRA RUMAH SAKIT DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA RUMAH SAKIT AWAL BROS TANGERANG Agung Sulistyo; Aris Gumilar
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 2 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i2.1604

Abstract

This study aims to determine the effect of hospital image and service quality to customer loyalty through customer satisfaction at Awal Bros Tangerang Hospital. The research method used in this research is descriptive method, and by testing the hypothesis. The result of the study found that: 1) There is a positive direct effect of Hospital Image on Customer Satisfaction of Awal Bros Tangerang. 2) There is a positive direct influence Quality of service to Customer Satisfaction Awal Bros Tangerang Hospital. 3) There is a positive direct influence Customer Satisfaction on Customer Loyalty Awal Bros Tangerang Hospital. 4) There is a positive direct impact Hospital image of Customer Loyalty Awal Bros Tangerang Hospital.5) There is a positive direct effect quality of service to Customer loyalty Awal Bros Tangerang Hospital. 6) There is no positive indirect influence of Hospital Image on Customer loyalty through Customer Satisfaction of Awal Bros Tangerang Hospital. 7) There is an indirect effect of service quality on Customer Loyalty through Customer Satisfaction  Awal Bros Tangerang Hospital.
STUDI GAYA KEPEMIMPINAN KEPALA SEKOLAH DALAM MENGELOLA SEKOLAH ADIWIYATA DI SMPS EHIPASSIKO SCHOOL BSD KOTA TANGERANG SELATAN Roch Aksiadi; Aris Gumilar
JMB : Jurnal Manajemen dan Bisnis Vol 9, No 1 (2020): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v9i1.1977

Abstract

The problem that was raised by the researcher was the leadership study of the principal in managing the Adiwiyata program at the Ehipassiko Junior High School, South Tangerang City. The purpose of this study is to describe the leadership of the principal in managing the Adiwiyata program at Ehipassiko Junior High School, South Tangerang City. This study uses a qualitative approach. The subjects of this study were the Principal, Teachers, Staff, and Students of Ehipassiko Junior High School, South Tangerang City. The technique used in collecting data is by using observation, interviews and documentation.  The validity of the data in this study uses credibility, transferability, dependability, and confirmability techniques. Data analysis uses the Miles and Huberman interactive model, namely data collection, data reduction, data appearance, and conclusion. The results of this study indicate that (1) the leadership style of the principal of Ehipassiko Junior High School, South Tangerang City in managing adiwiyata schools is to use a democratic approach and have succeeded in leading. (2) There are 4 stages that principals do in managing adiwiyata schools, namely environmentally sound policies, implementation of environment-based curricula, participatory based environmental activities, and management of environmentally friendly supporting facilities (3) School principals' constraints in managing Adiwiyata schools at Ehipassiko Junior High School, South Tangerang City, includes limited time, lack of environmental resources, students, teachers, staff who must always be controlled in implementing the Adiwiyata program. The school solution to overcome these obstacles is to continue to approach all components of the school, motivation, consultation with the school supervisor and requesting direction from the education consultant. From this research, it is expected (1) the school to improve the performance of schools that have now reached adiwiyata at the district / city level to become provincial adiwiyata schools, (2) teachers should be able to divide their time to adiwiyata program management towards the provincial level, so that they can eventually increase public trust in the Ehipassiko Junior High School, South Tangerang City.