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Journal : HUMAN: South Asian Journal of Social Studies

Study of Aspects of Economic Education and Entrepreneurial Capital in Making Entrepreneurial Decisions of Street Vendors Anisa Muawanah Azzahra; Muhammad Hasan; Muhammad Dinar; Tuti Supatminingsih; Muhammad Ihsan Said
HUMAN: South Asian Journal of Social Studies Vol 1, No 1 (2021): Human: South Asean Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.819 KB) | DOI: 10.26858/human.v1i1.20346

Abstract

Abstract.  This study aims to determine the aspects of economic education and entrepreneurial capital of street vendors in the Barru City square area. This research uses qualitative methods, using data collection techniques with observation, interviews and documentation. With the data collection techniques above, the education aspect of street vendors in the Barru town square is one of the factors that support entrepreneurial success, with the assumption that better education will provide street vendors with knowledge in managing a business. Meanwhile, in terms of entrepreneurial capital, it shows that the distribution of capital by the government is not completely evenly distributed to traders in the square area and this capital is very important to support the smooth running of the street vendors. Keywords: Economic Education, Entrepreneurial Capital, Street Vendors
Development Strategy and Franchise Based Business Model at Beverage Shop of JR Tea Makassar Rizkia Afni; Tuti Supatminingsih; Muhammad Hasan; Mustari Mustari; Muhammad Dinar
HUMAN: South Asian Journal of Social Studies Vol 1, No 1 (2021): Human: South Asean Journal of Social Studies
Publisher : HUMAN: South Asian Journal of Social Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.162 KB) | DOI: 10.26858/human.v1i1.19929

Abstract

This study aims to identify and analyze development strategies and franchise-based business models in the JR Tea Makassar Beverage Shop. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews, and documentation of the research object which is then analyzed using SWOT analysis. Based on the results of the study, it shows that the strategy implemented by the JR Tea Makassar Beverage Shop is in accordance with the SWOT analysis which is in quadrant I, which is an aggressive strategy with the implementation of a strategy (growth oriented strategy) which is a very profitable situation with the implementation of SO strategy implementation policies then implemented in designing the business model canvas by building value propositions, customer relationships, and channels in the business model canvas block and then moving to the segment block