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Journal : Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik

Pola Interaksi Antarbudaya Suku Jawa dan Batak Simalungun dalam Tradisi Rewang di Emplasmen Bah Butong Kabupaten Simalungun Arum Sari Annar; Leylia Khairani
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 1, No 1 (2022): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.618 KB) | DOI: 10.30596/keskap.v1i1.12036

Abstract

This study focuses on intercultural interactions in the Rewang Tradition which is a tradition belonging to the Javanese Ethnic. The aim of this research is; (1) to find out what actions were taken while carrying out the Rewang tradition (2) to find out the response of the Simalungun Bataknese ethnic group to their interactions in the tradition. This study used a descriptive qualitative method. The data sources in this study were observations and interviews. The data obtained were obtained from 6 informants, namely 3 ethnic Javanese and 3 ethnic Simalungun Bataknese. Data analysis in this study using a qualitative descriptive method begins by examining all available data from various sources, namely interviews with informants and observations that have been written down in field notes. The stages in the data analysis process are data reduction, data presentation and conclusions or levers. The results obtained from this research are the actions taken in each series of events including pre rewang, namely holding counseling, asking for permission and asking for help regarding the event to be carried out (tonggo rojo). When rewang everyone involved does the task that has been mutually agreed upon. After rewang, the manufacture of marrow porridge is intended for people who are involved in rewang. inter-ethnic reciprocity regarding their involvement in every tradition they carry out is the hope of the Simalungun Bataknese and Javanese Ethnics.
Pola Interaksi Antarbudaya Suku Jawa dan Batak Simalungun dalam Tradisi Rewang di Emplasmen Bah Butong Kabupaten Simalungun Arum Sari Annar; Leylia Khairani
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 1, No 1 (2022): KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v1i1.14076

Abstract

This study focuses on intercultural interactions in the Rewang Tradition which is a tradition belonging to the Javanese Ethnic. The aim of this research is; (1) to find out what actions were taken while carrying out the Rewang tradition (2) to find out the response of the Simalungun Bataknese ethnic group to their interactions in the tradition. This study used a descriptive qualitative method. The data sources in this study were observations and interviews. The data obtained were obtained from 6 informants, namely 3 ethnic Javanese and 3 ethnic Simalungun Bataknese. Data analysis in this study using a qualitative descriptive method begins by examining all available data from various sources, namely interviews with informants and observations that have been written down in field notes. The stages in the data analysis process are data reduction, data presentation and conclusions or levers. The results obtained from this research are the actions taken in each series of events including pre rewang, namely holding counseling, asking for permission and asking for help regarding the event to be carried out (tonggo rojo). When rewang everyone involved does the task that has been mutually agreed upon. After rewang, the manufacture of marrow porridge is intended for people who are involved in rewang. inter-ethnic reciprocity regarding their involvement in every tradition they carry out is the hope of the Simalungun Bataknese and Javanese Ethnics.
Strategi Komunikasi Pemasaran Destinasi Wisata Park & Farm Sipirok Melalui Media Digital Instagram Dalam Meningkatkan Minat Pengunjung Amriul Hakim Rangkuti; Leylia Khairani
KESKAP: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Vol 2, No 1 (2023): Keskap: Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/keskap.v2i1.14486

Abstract

The development of business in the field of tourism objects is currently very rapid, giving rise to competition to reach tourists between one tourist attraction and another. Rapid changes in the business environment have forced tourist attractions to continue to be active and creative in developing existing tourist sites and continuously making updates regarding strategies in marketing them. This study aims to determine "Marketing Communication Strategy for Sipirok Park And Farm Tourism Destinations through Instagram Digital Media in Increasing Visitor Interest". The method used in this research is descriptive qualitative. Data obtained from observations, interviews, and documentation using descriptive analysis techniques, namely describing the events studied. In this study, there were 5 resource persons, namely the manager of tourist attractions, employees of tourist attractions, and tourists. The research location is in Pasorminan Village, Sipirok District, South Tapanuli Regency. The results of this study are tourism managers in implementing marketing communication strategies in attracting tourists including three activities, including promotion activities through social media such as Instagram, and word of mouth. The second activity is a Place in the form of a comfortable, beautiful, and natural place. The third activity is Price in the form of very affordable entrance ticket prices.