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All Journal ETIKONOMI MIX : Jurnal Ilmiah Manajemen Binus Business Review Jurnal Mirai Management Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK J-MAS (Jurnal Manajemen dan Sains) Owner : Riset dan Jurnal Akuntansi EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Bilancia : Jurnal Ilmiah Akuntansi International Journal of Communication and Society Methosika: Jurnal Akuntansi dan Keuangan Methodist Jurnal Ilmu Manajemen METHONOMIX CERMIN: Jurnal Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal Pengabdian Masyarakat Bestari (JPMB) Jurnal Ilmiah Accusi Startupreneur Business Digital (SABDA Journal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Indonesian Journal of Advanced Social Works (DARMA) Jurnal Bisnis Kolega Jurnal Pengabdian Pada Masyarakat METHABDI Majalah Ilmiah METHODA e-Jurnal Apresiasi Ekonomi Journal Accounting International Mount Hope Jurnal Media Akademik (JMA) Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Accusi Manajemen : Jurnal Ekonomi Society Jurnal Ilmiah Accusi
Goh, Thomas Sumarsan
Universitas Methodist Indonesia
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Journal : Jurnal Bisnis Kolega

 1   2 
PENGARUH PERSEPSI KONSUMEN DAN PROMOSI TERHADAP MINAT PEMBELIAN PRODUK PT. SUMBER LAUTAN REZEKI MEDAN Jeffry Tanoto; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol. 7 No. 1 (2021): Vol 7 No 1: Jurnal Bisnis Kolega (JBK), Juni 2021
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.809 KB)

Abstract

PT. Sumber Lautan Rezeki Medan is a company engaged in production and furniture sales. There are problems with the interest in purchasing furniture to customers which is indicated by furniture sales that are declining every month. Consumer perception in this company always has the view that the products marketed by this furniture company are more expensive compared to other furniture companies. The promotion problem at this company is less attractive to consumers because this company only applies promotions such as price discounts for some types of furniture when at the end and beginning of the year. This research uses descriptive quantitative research. The population in the study was 731 consumers with a sampling technique using the Slovin formula of 5% error tolerance in the sample of 259 respondent. Data analysis techniques using multiple linear regression analysis. Partially and simultaneously there is a positive and significant effect between the consumer perception and promotion variables on purchasing interest at PT. Sumber Lautan Rezeki Medan Product. Keywords: Consumer Perception, Promotion, Purchasing Interest
PENGARUH KEPUASAN KONSUMEN DAN DISKON TERHADAP VOLUME PENJUALAN PT. ATMINDO TBK TANJUNG MORAWA Geraldo Fransiskho; Thomas Sumarsan Goh; Wily Julitawaty
JURNAL BISNIS KOLEGA Vol. 7 No. 2 (2021): Vol 7 No 2: Jurnal Bisnis Kolega (JBK), Desember 2021
Publisher : STIE-PMCI

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Abstract

Consumer satisfaction is a measurement of consumers or users of company products or services who are very happy with the products or services received. Discounts are discounts given by marketers to consumers as a reward for certain activities of a pleasant purchase for marketers. Sales volume is an achievement that is expressed quantitatively from a physical point of view of a product and is something that indicates the ups and downs of sales which are expressed in terms of units, kilos, tonnes or liters.This research uses descriptive quantitative research. The data analysis technique used in this study is multiple linear regression analysis. The measurement scale used is a Likert scale. Simultaneously, there is a significant influence between customer satisfaction and discount variables on sales volume. While partially found that the customer satisfaction variable has a significant effect on sales volume. Partially found that the discount variable has a significant effect on sales volume. Keywords: Customer Satisfaction, Discounts, Sales Volume
PENGARUH KOMUNIKASI PEMASARAN DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI PT. FURNILUX INDONESIA Handoko Syahputra Salim; Thomas Sumarsan Goh; Errie Margery
JURNAL BISNIS KOLEGA Vol. 8 No. 1 (2022): Vol 8, No 1 (2022): Vol 8 No 1: Jurnal Bisnis Kolega (JBK) , Juni 2022
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (564.575 KB) | DOI: 10.57249/jbk.v8i1.75

Abstract

PT. Furnilux Indonesia is a company that runs in the field of services where the goods offered are furniture or more precisely items related to household equipment such as: chairs, tables, wardrobes, decorative cabinets and others. Companies rarely communicate to consumers so consumers rarely know the existence of PT. Furnilux Indonesia and the company are very out of date in communicating its products to consumers. Consumers complained about the product motives that were laughing to consumers not in accordance with what was promised. The purpose of this study was to analyze the effect of marketing and product communication on purchasing decisions at PT. Furnilux Indonesia.The population in this study are consumers at PT. Furnilux Indonesia, located in Medan, North Sumatra, 125 people began in March 2020 – June        2020. So the sample of this study was 95 respondents. Data collection techniques used are: questionnaire, questionnaire, library research. Analysis of the data used in this study is multiple linear regression analysis.The results showed that marketing communication partially affected purchasing decisions at PT. Furnilux Indonesia. Partially, the product affects the Purchasing Decision at PT. Furnilux Indonesia. Simultaneously marketing communication and product influence on purchasing decisions at PT. Furnilux Indonesia.
Co-Authors Agustina Agustina Aidil Putra Albert Albert Albert Albert Alvinia Christina Sinaga Amin Hou Angel, Mary Angelai Rena Angeline Malik Anita, Tiurida Lily Apriani Magdalena Sibarani Arison Nainggolan Arison Nainggolan, Arison Aroha, Lila Arthur Simanjuntak Billy Jovan Carissa Carissa Chon Cho Reynols Manday Cleren Cleren Cynthia Daniel Christian daniel christian David David Desy Putri Sari Dimita Hemalli Premasari Purba Duma M. Elisabeth Duma R. Situmorang Duma Rahel Situmorang, Duma Rahel Edison Sagala Edison Sagala Elcy Handayani Pramita Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati Elidawati, Elidawati Elisabeth, Duma Megaria Enda Noviyanti Simorangkir Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Erika Errie Margery Errie Margery Errie Margery Eva Julia G. Harianja Fadillah, Ega Nur Fandy Susanto Farida Sagala Fati Gratianus Nafiri Larosa Fernando, Allen Stephen Fitriyanti, Elvira Frith Willy Geraldo Fransiskho Ginting, Mitha C. Ginting, Mitha Christina Giovanna Lodeva Gracesiela Y Simanjuntak HAN TONO HANTONO Handoko Syahputra Salim Helena Helena, Helena Henry Henry Henry Henry Henry Henry Henry Henry Henry, Henry Hery Hery Hong, Rita Hotlan Butar-Butar Hutabarat, Chiristian Veri Ivo M. Silitonga Ivo Maelina Silitonga Jaja Suteja Jamaluddin Jamaluddin Januardi Mesakh Jatongam Nainggolan Jatongan Nainggolan Jeffry Tanoto Jimmy Andreas Julianti Julianti, Julianti Julina Julina Karsa, Aldo Hermaya Aditiya Nur Khaterine Pratama Kristanty M N Nadapdap Lamria Sagala Larosa, Dian Priliany Lase, Arthika Iradat R Leni Leni Liem, Gai Sin Lim, Clara Pasha Lisa Fredicia Mahfudi, Khasan Malik, Angeline Manda Dwipayani Bhastary Margery, Errie Markus Doddy Simanjuntak Martinez, Samantha Melanthon Rumapea Meliati Meliati Melisa Melisa Melviana, Melviana Mila Asmawiani Okta Mitha Christina Ginting Mulatua P. Silalahi Nadapdap, Kristanty M.N. Nadeak, Heri Nagian Toni Nagian Toni Nasib Natalia, Ester Ananda Niastyna Simorangkir Nindy L Simanullang Novita Sari nur subiantoro Nyoto Nyoto, Nyoto Panjaitan, Rike Yolanda Pomelia Pomelia Pomelia, Pomelia Pramita, Elcy Handayani Purba, Dimita H. P. Putri J. Sitorus PUTRI JESICA SITORUS Qurotul Aini Rahel Junita Rahel Yunita Rasmulia Sembiring Regina Jaya Reki Briyan Iwan Saputra Richard Richard Rimky M. P. Simanjuntak Rimky Mandala Putra Simanjuntak Rinaldi Rintan Saragih Robinhot Gultom, Robinhot Rocky Louis Linardi Sagala, Edison Sagala, Edison Sagala, Lamria Sagala, Lamria Sahala Purba Saur Melianna Sembiring, Yosephine N. Sembiring, Yosephine Natalita Septony B. Siahaan, Septony B. Shelly Carolina Sherina Sherina Siahaan, Septoni B. Siahaan, Septony B Sianturi, Jeudi A.T.P. Sihombing, Daulat Silalahi, Mulatua P. Silitonga, Ivo Maeliana Simanjuntak, Faido M. P. Simanjuntak, Faido M.P. Simanjuntak, Gracesiela Y SIMANJUNTAK, GRACESIELA YOSEPHINE Simanullang, Nindy L Simbolon, Roma Siregar, Jeremia Siti Normi Siti Normi, Siti Sitorus, Santa Lusianna Sjukun Sormin, Partogian Stephanie Stephanie Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin Syawaluddin, Syawaluddin Tan, Willy Tandiono, Trys Hartono Tanoto, Michael Tantri, Elisabeth Tiur Rajagukguk, Tiur Toni, Nagian Tri Darma Sipayung Tri Dharma Sipayung, Tri Dharma Untung Rahardja Vanny Vanny Vincent Alberto Wesly A. Simanjuntak Willy Tan Wily Julitawaty Wily Julitawaty Wily Julitawaty, Wily Winny Ricky Yauandi, Kevin Marcelino Yosephine Natalita Sembiring Yosephine Sembiring