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Journal : Wacana, Jurnal Sosial dan Humaniora

An Analysis on the Infleunce of Relational Benefits on Satisfaction, Commitment and Loyalty (A Survey Done to Gojek Online Transportation Customers) Rizqy Aziz Basuki; Edy Yulianto; Edriana Pangestuti
Wacana Journal of Social and Humanity Studies Vol. 22 No. 3 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examined the influence of relational benefits on customer satisfaction, commitment, and loyalty. This research was conducted using a survey design, which samples were selected using a purposive sampling technique. The samples of this research were 357 Gojek Indonesia customers from 10 big cities in Indonesia. Structural Equation Model (SEM) based on Partial Least Square (PLS) was employed as the data analysis tool. The results of this research showed that relational benefits significantly influenced customer satisfaction, commitment and loyalty.  Customer satisfaction and commitment were also confirmed to abridge the relationship between relational benefit and customer loyalty. Furthermore, customer satisfaction and commitment significantly influenced customers’ loyalty.
Implementation of the Pentahelix Approach in Developing Tourism During the Covid-19 Pandemic (Study on Sumberbiru Tourism Village, Jombang Regency) Ahmad Bachtiar Arif; Zainul Arifin; Edriana Pangestuti
Wacana Journal of Social and Humanity Studies Vol. 25 No. 3 (2022)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2022.025.03.04

Abstract

This research was conducted with the aim of seeing how much of the contribution made by stakeholders in the pentahelix approach, which includes academia, business, community, government, and media in developing tourist destinations in Sumberbiru Tourism Village, Jombang Regency during the covid-19 pandemic. The problems found in this study, namely: poor tourism management, poor tourism institutions, and inadequate accessibility. This research uses a qualitative approach with a case study method. Researchers also use SWOT analysis to plan tourism development strategies based on the situation in the field. The results of the study indicate that the government acts as an initiator by inviting various pentahelix stakeholders to work together in the Sumberbiru Tourism Village development program. All parties contribute to tourism development according to their respective fields by conducting various programs, such as training, mentoring, providing capital assistance, and building tourism supporting facilities. The existence of a tourism development program with pentahelix is to help overcome existing problems, not solve the whole problem.
The Effect of Trust, Performance Expectancy, and Mobile Application Quality on Purchase Intention and Purchase Decision: Evidence from Malang City Imam Rizkika; Edriana Pangestuti; Mohammad Iqbal
Wacana Journal of Social and Humanity Studies Vol. 26 No. 1 (2023): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2023.026.01.04

Abstract

The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA). This study aims to examine the effect of trust, performance expectancy, and mobile application quality on purchase intention and purchase decision among users of the GrabFood in Malang City. This research includes explanatory research with a quantitative approach. The sampling technique used was purposive sampling in order to obtain a total sample of 150 respondents. The analytical method used is SEM-PLS with SmartPLS 4.0 version. The results are that the variables of trust and mobile application quality have a positive and significant effect on purchase intention, but performance expectancy does not have a significant effect on purchase intention. The results of this study also show that the variable purchase intention and mobile application quality have a positive and significant effect on the purchase decision, but trust does not have a significant effect on the purchase decision. The practical implications that can be obtained from the results of this research can be used by GrabFood to evaluate the services and features provided in order to increase consumer purchase intention and purchase decision. Keywords: trust, performance expectancy, quality, purchase intention, purchase decision
Co-Authors . Wilopo Abdiel Remalya Suliyanto Abiyasa Abiyasa Afif Rizal Ahmad Bachtiar Arif Alfian Widyanto Ali Muntaha Amalia Ghaizani A Amalia Rachma Indriani Andriani Kusumawati Anggia Fiska Aurelia Agatha Aniesa Samira Bafadhal Annisa Nur Faida Ari Irawan Arif Luqman Hakim Arif Wicaksono Arizqy Hania Asiah Lestari Auzan Tawadlu Akbar Azzah Fauziyah Cholis Bachtiar Andrianto Bayu Catur Abadi Bima Noveka Hartyanto Brillyanes Sanawiri Charisma Fidiansyah Putra D Nata Wijaya Dahlan Fanani Desri Vanny Christine Saragih Deviana Enny Purwaningsih Dewa Edo Aditya Kurniawan Diah Retno Sufi Fauzia Dinah Fitri Maghfiroh Dyah Ayu Kusumo Wardhani Dzaky Aldo Putra Edy Yulianto Eka Intan Kumala Putri Eka Pertiwi Br Sinuhaji Eka Rosyidah Aprilia Eka Wulansari Eko Sulkhani Yulianto Enne Molika Erdina Novita Putri Fahmi, Muhamad Robith Alil Fatrah Sulaeman Hutasuhut Fredinan Yulianda Fungkiya Sari Ghalih Galang Tangguh W Hanif Rafdhiansyah Insani Hanifa Maulani Ramadhan Ida Bagus Kade Wanda Iis Maulida Ika Dwi Ayuningrum Ika Septiana Puspita Sari Ilham Setyanto Imam Rizkika Inggang Perwangsa Nuralam Irvan Faried Hidayatullah Jamhari Jamhari Katon Rеnda Tama Klara Noviantika Sandy Latifah Hanum Lestari Eko Wahyudi Luchman Hakim Lussy Deasyana Rahma Devita Lusy Deasyana Rahma Devita Lusy Deasyana RD M. Afif Fathi Ramadhan M. Khalid Mawardi M. Kholid Mawardi M. Nur Tsaqif A Maharani Amalia Rizki Mareta Puspa Nagari Mohammad Iqbal Muhamad Robith Alil Fahmi Muhammad Fauzan Haromain Harahap Muhammad Tanzil Furqon Nabila Rachmadhania Nobel Ibrahim Putra Nurina Nadhifi Suria Nurul Patin Islam Rahmawati Sihite Ranti Dwityasari Raudya Dimas Wicaksono Retno Susilowati Rima Dwi Anggraeni Rinda Ayu Rismanita Rita Parmawati Rita Parmawati Rizha Hardyansah Rizky Hillman Halim Rizky Redita Rizqy Aziz Basuki Robi Hari Marhesa Rofifah Nur Aini Ryan Fahmi Sakinah Adinda Sanawiri, Brillyanes Seftya Henggar Prawira Sitanggang, Dicky Andrew Sunardi Sunardi Sunarti Sunarti Sunarti Supriono Supriono Titis Ariani Mustikawati Usa Aldhita Muhana Labiba Verniaputri Agusetyaningrum Vicky Febriansa Ramadhan Wasesa Amimaitreya Wike Wike Wike Wike Wildan Syahrul Maulidi Wilopo Wilopo Wilopo Wilopo Wira Setyo Wulan Wiwied Sulistyaningtyas Yuni Eko Sevianingsih Yusri Abdillah Yusrisa Ekka Febriana Zainab Aminatul Ummah Zainul Abidin Zainul Arifin Zulva Mawaddatur Rohmah Аndi Luki Zаrkаsi