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All Journal MIX : Jurnal Ilmiah Manajemen JURNAL EDUCATION AND DEVELOPMENT Dialektika: Jurnal Ekonomi dan Ilmu Sosial IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen Bisnis Eka Prasetya Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) JaManKu : Jurnal Manajemen dan Kewirausahaan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JURNAL TEKNOLOGI INFORMASI & KOMUNIKASI DALAM PENDIDIKAN Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Innovative and Creativity Journal Boas : Business, Economics, Accounting And Management Jurnal Ekonomi Bisnis Digital
Tapi Rondang Ni Bulan
Universitas Harapan Medan
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)

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Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City Annisha Suvero Suyar; Tapi Rondang Ni Bulan
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 1 No 3 (2021): Edisi September
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.294 KB)

Abstract

This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously. The population in this study was 100 with a sample of 100 respondents using a sampling technique, namely probability sampling. The analysis technique used is multiple linear regression. The results showed that brand understanding had no effect on the selection of private universities in electronic word of mouth, brand influence had no effect on the selection of private universities in electronic word of mouth, brand credibility had a positive and significant effect on the selection of private universities in electronic word of mouth. , brand understanding, brand influence and brand credibility have a positive and significant effect on the selection of private universities in electronic word of mouth and the selection of private universities in electronic word of mouth (y) is influenced by X1 (brand understanding), X2 (brand influence), and X3 (brand credibility) of 10.7% Abstract This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously. The population in this study was 100 with a sample of 100 respondents using a sampling technique, namely probability sampling. The analysis technique used is multiple linear regression. The results showed that brand understanding had no effect on the selection of private universities in electronic word of mouth, brand influence had no effect on the selection of private universities in electronic word of mouth, brand credibility had a positive and significant effect on the selection of private universities in electronic word of mouth. , brand understanding, brand influence and brand credibility have a positive and significant effect on the selection of private universities in electronic word of mouth and the selection of private universities in electronic word of mouth (y) is influenced by X1 (brand understanding), X2 (brand influence), and X3 (brand credibility) of 10.7% Keywords: Brand Understanding, Brand Influence, Brand Credibility, Pemilihan Perguruan Tinggi Swasta Dalam Electronic Word Of Mouth
Motivasi Kerja Memoderasi Pengetahuan Kerja dan Kompetisi Terhadap Kinerja Irwani Nabhila; Tapi Rondang Ni Bulan; Teguh Setiawan
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 4 No 3 (2024): Edisi September 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v4i3.1543

Abstract

This study aims to determine work knowledge and compensation for performance with work motivation as a moderation variable at PT Herfinta Farm And Plantation. In this study using a type of associative research witha quantitative approach. The population and sample in this study, namely employees of PT. Herfinta Farm andPlantation with a sample of 100 employees. The results in this study show that the variables of work knowledgeand compensation have a significant influence on performance. For work motivation variables that act asmoderation variables, in this study work motivation variables are able to moderate significantly between workknowledge variables but work motivation is not able to moderate compensation on performance.
Co-Authors Ade Indah Sari Alfaridho Sibarani Aminuyati Ani Murwani Muhar Annisa Suvero Suhyar Annisa, Zahra Audia Junita Bunga Aditi Dear Sucy Rahmadhany Dewi Anggraini Hafriz Rifki Hafas Hasminidiarty Herliza Syafiana Herliza Syafiana Ira, Ade Irwani Nabhila Lubis, M. Al Hafis Lubis, Muhammad Al Hafis M. Fauzan Azhmy Muhammad Fauzan Azhmy Napitupulu, Enjel Lina Yanti Nasution, Miftahul Jannah Olga Theolina Sitorus Ridayati Fadillah Rizky Ananda robin, robin hood sitompul Sarah Imelda Siregar, Dwi Indah Sitompul, Robin Hood Sopi Pentana Sriadhi . Suhyar, Annisha Suvero Teguh Setiawan Tika Nurjanah Try Firmansyah Ginting Try Firmansyah Ginting Vira Sherina Winda Ardiani Yuliani, Maulidina Zuhri, Mohd Haritza