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All Journal Cetta: Jurnal Ilmu Pendidikan JPM (Jurnal Pendidikan Modern) Jurnal Riset Kesehatan Nasional Jurnal Gema Keperawatan Aptekmas : Jurnal Pengabdian Kepada Masyarakat JRKN Jurnal Indonesia Sosial Sains
Ida Bagus Ardhi Putra
Institut Teknologi Dan Kesehatan Bali
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Journal : Jurnal Indonesia Sosial Sains

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Analysis of the Role of Shopee Live and Digital Marketing Strategy in Optimizing Sales at CV Kampung Souvenir Joko Purnomo, Kurniawan; Ardhi Putra, Ida Bagus; Gladysia Sistadanta , Dewa Ayu
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1756

Abstract

In the digital era, consumer shopping patterns continue to evolve, and one rapidly growing trend is live shopping through platforms such as Shopee Live. This study aims to understand how Shopee Live can help enhance customer engagement and support sales at CV Kampung Souvenir. Additionally, the research will explore the most effective digital marketing strategies for the company to implement. Data will be collected through interviews with the company’s internal team, customer surveys, and sales trend analysis. This research is expected to provide valuable insights for CV Kampung Souvenir and other MSMEs in leveraging digital technology to grow their businesses amid increasingly fierce competition in the online market.
Analysis of the Role of Shopee Live and Digital Marketing Strategy in Optimizing Sales at CV Kampung Souvenir Joko Purnomo, Kurniawan; Ardhi Putra, Ida Bagus; Gladysia Sistadanta , Dewa Ayu
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1756

Abstract

In the digital era, consumer shopping patterns continue to evolve, and one rapidly growing trend is live shopping through platforms such as Shopee Live. This study aims to understand how Shopee Live can help enhance customer engagement and support sales at CV Kampung Souvenir. Additionally, the research will explore the most effective digital marketing strategies for the company to implement. Data will be collected through interviews with the company’s internal team, customer surveys, and sales trend analysis. This research is expected to provide valuable insights for CV Kampung Souvenir and other MSMEs in leveraging digital technology to grow their businesses amid increasingly fierce competition in the online market.
Co-Authors Asthadi Mahendra Bhandesa, Asthadi Mahendra Gladysia Sistadanta , Dewa Ayu I Gusti Ngurah Made Kusuma Negara I Made Sudarsana I Putu Agus Endra Susanta I Putu Gede Sutrisna . Joko Purnomo, Kurniawan Komang Ayu Masri Made Rismawan Ni Kadek Sriasih Ni Putu Riza Kurnia Indriana Ni Wayan Sri Wahyuni