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All Journal Among Makarti E-Dimas: Jurnal Pengabdian kepada Masyarakat Sistemasi: Jurnal Sistem Informasi Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Samudra Ekonomi dan Bisnis EDUMATIC: Jurnal Pendidikan Informatika Jurnal Kridatama Sains dan Teknologi JSMA (Jurnal Sains Manajemen dan Akuntansi) TECHNO-SOCIO EKONOMIKA Media Jurnal Informatika JURNAL ILMIAH GLOBAL EDUCATION Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Journal of Economics and Management Scienties IIJSE Jurnal Informatika: Jurnal Pengembangan IT Jurnal Audit, Pajak, Akuntansi Publik Jurnal Ekonomi, Manajemen, Akuntansi INOVTEK Polbeng - Seri Informatika Jurnal Sistem Informasi dan Ilmu Komputer
Novi Rukhviyanti
STMIK IM
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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Journal : IIJSE

 1 
The Effect of Work Engagement, Work-Life Balance, and Work Overload on Employee Productivity: The Role of Job Satisfaction as A Mediating Variable at BRI Employees in Bandung City Nugraha, Bayu Wiguna; Rukhviyanti, Novi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5235

Abstract

This research aims to determine the relationship between job satisfaction as a mediating variable and banking employee work productivity on Work Engagement, work-life balance, and work Overload. This research was conducted at Bank BRI Bandung City and is included in the quantitative descriptive research category. This research used a random sampling approach by selecting 100 BRI Bank employees in Bandung City as samples. This research uses Partial Least Squares (PLS), the research results show that Work Engagement and Work-Life Balance have a significant influence on the Work Productivity of BRI Bank Employees in Bandung City, indicating that employees are more involved in their work and who have balanced between work life and good individuals tend to be more productive. Meanwhile, Work Engagement shows a positive but not significant effect on employee work productivity, Work-Life Balance affects employee work productivity. Work Overload shows no effect on employee work productivity, which indicates that excessive workload does not directly increase the work productivity of BRI Bank employees. in Bandung City. In addition, this research confirms that Job Satisfaction has an important mediating role in the relationship between workplace characteristics (Work Engagement, Work-Life Balance) and Employee Work Productivity. Thus, efforts to increase employee job satisfaction can strengthen the positive impact of Work Engagement and Work-Life Balance on productivity.
The Effect of Brand Awareness and Promotion Strategy on Purchasing Decisions at ITB Press Fikky Sherlinadya; Novi Rukhviyanti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7400

Abstract

This study aims to analyze the effect of brand awareness and promotional strategies on purchasing decisions for ITB Press products. The research method uses a quantitative approach with data collection techniques through a questionnaire using a 5-point Likert scale. Data were analyzed using SPSS version 29 with validity, reliability, normality, and multiple linear regression tests. Simultaneously, the results of the study prove that brand awareness and promotional strategies together have a significant effect on purchasing decisions. Partially, both variables also showed a positive and significant influence on purchasing decisions at ITB Press, with promotional strategies making a more dominant contribution than brand awareness. The findings provide practical implications for ITB Press to optimize integrated marketing strategies with a focus on strengthening digital promotions and increasing brand awareness.
Co-Authors Achmad Azhari Achmad Pahrul Rodji Adinda, Putri Ambarwati Ambarwati Benedict, Kevin Vincentio Charisma Sasmita, Bella Eviliana, Devita Ferdiansyah, Rafli Fikky Sherlinadya Hariandy Hasbi HENDRA GUNAWAN B11211055 Lilis Suharti Linna Ismawati, Linna M, Diana Muhammad Furqon Muharom, Ahmad Nia Kurniati Nugraha, Bayu Wiguna Nur Hayati Nur Hayati Oktaviane, Santi Puspa Permata, Muhammad Andhika Pruyudo, Bayu Pryatama, Daffa Nazza Putra, Kurniawan Rachmat Agus Santoso Rafli Ferdiansyah Rudiansyah, Andhika Safitri, Susan Juli Santi Puspa Oktaviane Sepryhatin Dioputra Setia, Cuncun Sudrajat sudrajat Sulastri, Ani Supriadi, Untung Tambunan, Fransisco Wanviano Daniel Widaningsih, Nona Windiyanti, Noni