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All Journal Jurnal Ilmu Dasar Biotropika Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Waradin Manajemen Kreatif Jurnal Jurnal Ekonomi Manajemen Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Journal of Islamic Economics and Finance Jurnal Pengabdian Masyarakat Nasional Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Kewirausahaan dan Teknologi Global Leadership Organizational Research in Management Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Purwatiningsih Purwatiningsih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Mathematics Social Sciences Other

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Journal : Jurnal Manajemen Bisnis Era Digital

 1 
Pengaruh Inovasi Produk dan Kepuasan terhadap Loyalitas Pelanggan pada Menu Es Cendol di Yoshinoya AEON Jakarta Garden City Nadya Farhana; Purwatiningsih Purwatiningsih
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.809

Abstract

Customer loyalty plays a crucial role in influencing sales performance and ensuring the sustainability of a fast-food restaurant. Therefore, strategies to foster customer loyalty must be implemented through continuous product innovation and enhanced customer satisfaction. This study aims to analyze the effect of product innovation and customer satisfaction on customer loyalty, with a specific focus on the iced cendol menu at Yoshinoya AEON Jakarta Garden City. The research employed a descriptive quantitative approach with a sample of 100 respondents selected using a specific sampling technique. Data were collected through observation, questionnaires, and documentation, and subsequently analyzed using the t-test for partial testing and the F-test for simultaneous testing. The results of the study indicate that product innovation has a significant partial effect on customer loyalty, as evidenced by a probability value of 0.000 < 0.05 and a t-count value of 5.287, which is greater than the t-table value of 1.98472. Furthermore, customer satisfaction also shows a significant partial effect on customer loyalty, supported by a probability value of 0.000 < 0.05 and a t-count value of 4.213, exceeding the t-table value of 1.98472. Simultaneous testing further reveals that product innovation and customer satisfaction together have a significant influence on customer loyalty, as shown by a probability value of 0.000 < 0.05 and an F-count value of 57.609, which is greater than the F-table value of 3.090. Thus, this research emphasizes that relevant product innovations combined with improved customer satisfaction play a vital role in strengthening customer loyalty, ultimately enhancing the competitiveness of fast-food restaurants amid an increasingly intense culinary industry.
Pengaruh Kepuasan Kerja dan Produktivitas terhadap Kinerja Kerja Secara Hybrid pada Bagian Keuangan di PT. Asuransi Jiwa Generali Indonesia Mariana, Juwita; Purwatiningsih Purwatiningsih
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 4 (2025): November : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i4.810

Abstract

This study aims to analyze the influence of job satisfaction and productivity on hybrid work performance at PT Asuransi Jiwa Generali Indonesia, especially in the Finance department. The method used is descriptive quantitative with data collection techniques through questionnaires and documentation. The research sample amounted to 66 respondents. There are three main variables: X1 (Job Satisfaction), X2 (Productivity), and Y (Work Performance). The results of the analysis showed that partially, job satisfaction had a significant effect on work performance, as evidenced by a probability value of 0.000 < 0.05 and a Thcal value of 5.437 > Ttable 1.99834. Productivity also showed a partially significant influence on work performance, with a probability value of 0.000 < 0.05 and a Thcount of 4.213 > Ttable 1.99834. Simultaneously, job satisfaction and productivity have a significant effect on work performance, as shown by the results of the F test with a probability value of 0.000 < 0.05 and Fcal 998.377 > Ftable 3.14. These findings confirm that increasing job satisfaction and productivity simultaneously can drive more optimal work performance in a hybrid work system. The practical implication of this research is the need for a managerial strategy that focuses on improving employee well-being and work efficiency to support organizational performance on a sustainable basis.
Co-Authors Adi Rahmawan Afridayani Afridayani Aisyah Nur Iman Dwi Putri Al Habib Muzakki Alan Budi Kusuma Aldyas Az-Zahra Desi Marlina Dhelvia Devitha Shalihah Dhuha Safria Elis Yusnia Elmira Siska Endah Finatariani Erlina, Eka Kartikasari Eva Fitriani Aritonang Farah Alya Nadilah Frida Aprillia Gatot Kusiyanto Hadyati Harras Haliza Nur Ramadina Hany Octafiany Hari Purnomo Hasanudin Hasanudin Holifatun Fatonah Intan Nur Hovifa Irdham Hawari Iwan Iwan Jaka Saputra Junia Rahmawatiara Kahar Muzakhar Marce Anggun Lestari Mariana, Juwita Maulidya Edelweis Melisa Melisa Missella Anugrah Widia Muna Salsabila Nadya Farhana Nandha Puspita Putri Dhiva Wulandari Qonita Rachmadani Rahmat Ardiansyah Rani Rani Ratih Setyo Rini Rini Septiowati Rini Utami Safitri, Finka Silvia Sari Sopyan Sopyan Suciati Muanifah Suripto Suripto Tira Sri Yulistiani Yusman Oktavian